It’s 2021, and Podcasting is bigger than ever, but many businesses remain unsure if it’s right for them. Are you one of them? You wouldn’t be alone in this thinking!
A podcast can present businesses with a fantastic opportunity to share their expert insights, experiences and valuable insights with their audience – it’s not a content channel for sales pitches, we’ll cover why this is within the session.
Content / Takeaway
Attendees will leave with an understanding of the opportunities podcasting could present to their business. In this session, we’ll share top tips for creating content & getting your podcast heard whilst ensuring you stay true to your brand.
This session has been developed to help those thinking of starting a podcast but has been unsure of the steps they need to take, or perhaps it’s something you’ve discussed within your team but hasn’t been able to identify your USP. This 60-minute Masterclass will give you the fundamentals for getting the ball rolling & begin distributing your content.
The session will follow a structure of:
– What is Podcasting (what is it, and who’s doing it?)
– Podcasting Potential (what could it do for your business?)
… that will affect your Google Ads account and other ad accounts’ abilities to remarket, retarget and report.
In this video, Hend explains what this change means for your business, what you can do to rectify these changes, and what we’re doing for our clients.
Read here for the main takeaways and action points:
What’s changing?
As of May 2018, GDPR came into effect to protect user data. This changed how we store and use data, and the laws mean you can get fined. This has been updated several times, most notably in July 2019, to make cookie consent more explicit.
This year more changes are coming to cookie policies, creating more limitations.
There’s a lot of information out there, essentially businesses and marketers need to be transparent about personal data they are collecting on users.
Now what is data? Personal data is any information that you could use to identify a person. So that includes their name, phone number, photos, IP address.
These identifiers are heavily used in digital marketing by both analytics and the ad platforms, such as Google & Facebook.
IP addresses and cookie identifiers can be considered as personal data – which are heavily used in digital marketing by both analytics and ads platforms alike.
What does it mean for you and your business?
In order to be GDPR compliant, you need to make some changes, current guidance says you need to:
Clearly indicate your site uses cookies.
Only start tracking user activity and assigning cookies once the user has opted in to be tracked.
Make sure that data is safely secured, by putting measures in place so no one can access or hack your data. That would include things like antivirus software, etc. It’s vital that no one can access that information.
Have a record of user consents and be able to remove data at a user’s request.
You’ll likely need to update your privacy policy, this is important. Explain what safety measures you’ve put in place, regarding how user data is handled/used, and update your cookie policy to describe which cookies are being used on your site and why. This should clearly explain what data you’re going to be taking from people and how you’ll be using it.
It helps to implement a GDPR compliant cookie management system, like Cookiebot or Civic, which categorise cookies and give users opt-in control.
What effects will it have?
Trends of up to 10-50% drop in audience visibility.
Impact on remarketing display audiences.
Decreased visibility on marketing channels and spend attribution.
A change in the reported cost per acquisition data on ad platforms, such as Google Ads. New cookie policy will mean that advertisers will still be charged for clicks where cookies are declined, so costs and clicks will still be visible, but conversions will no longer be visible. With this in mind, it may appear that less conversions are taking place, when they actually are, but are no longer visibly reported on in these platforms, to protect user privacy further.
What can we do to fix or at least close the expected gap this change will have on tracking?
Allow people to positively opt-in to you having their data and using it for marketing purposes, that means UX (user experience) creating your cookie consent dialog whilst staying GDPR sensitive.
A good example of that would be having a tick box next to a contact form, saying “yes you can use my data”.
Monitor the drop in traffic (eg. use the cookie management system, like Cookiebot, to compare opt-in vs opt-out).
Adjust target cost per leads or ROAS.
Manage expectations (If 30% opt out then you should expect to lose sight of 30% of conversions. Those conversions are still happening, but they are invisible to conversion tracking).
What has Fountain done so far?
Worked with clients to categorise cookies from services we utilise and implement GDPR compliant cookie management systems.
Invested into alternative tracking solutions, like GA4 (Google Analytics 4), which give data control back to organisations or bypass cookies altogether.
Experimented with Google Consent Mode but this implementation is not yet commercially ready for businesses as we found that traffic visibility dropped dramatically with no way to recover data.
Finally, we’re working towards transparent experiments in collaboration with some of our clients.
Stuart Thompson, Julie Marshall and Shailee Howard look at how ‘Intelligent Procurement’ can help the construction sector deliver aims set out in the recent Construction Playbook and we will also discuss the Green Paper “Transforming Public Procurement”.
You can view the latest Mills & Reeve legal webinars here
Maybe you have heard only a little about Pay Per Click (PPC) marketing and are curious to know more, or you already know that you want to use PPC to market your business, but aren’t sure where to start?
Kathy Ennis is the founder of LittlePiggy. She is a Business Mentor and Trainer with over 20-years of business experience. She is an expert in helping micro and side-hustle businesses start-up and scale-up. Kathy is a trainer and an ambassador for the Facebook #SheMeansBusiness campaign, an Enterprise Nation Local Leader and co-founder of 24 Degrees.
Emma Goode is the founder and CEO of the award-winning digital marketing agency, 24 fingers. She works with business owners and third sector organisations to help them grow and develop through social media and online marketing. Emma is an active Local Leader for Enterprise Nation and co-founder of 24 Degrees.
LittlePiggy and 24 fingers (together we are 24 Degrees).
The first in our virtual discussions with key players and “up and coming” specialists in the West Midlands tech scene on how women can break into the industry, overcome challenges and forge a meaningful and successful career in tech.
In this online discussion, Mills & Reeve’s Fay Lyttle speaks to Debbie Assinder (Women in Tech Awards), Priyanka Jhooty (Chair of Aston Computer Science Society), and Melissa Snover (CEO and founder Get Nourished) about how they became involved in the sector, their ambitions for the future diversity of the sector, and their advice for women already in or looking to join the tech sector.
You can view the latest Mills & Reeve legal webinars here
Research shows 85% of UK SMEs consider innovation an essential part of Covid-19 recovery – yet less than 15% feel the Government is doing enough to support it.
Fewer than 30% of these same executives feel confident that they are prepared to address the changes they see coming and have no real Innovation plan to capitalise on any new opportunities.
These EY sponsored events are designed to shine a spotlight on some of the exciting SME’s in the Eastern region, especially those contributing towards better working practices, sustainability goals and innovation.
Addressing issues such as:
• What do you see as the next ‘big thing’ that will affect your business?
• How do you encourage innovation, and what’s the best way to foster that mindset?
• What skills, experience and behaviours will we need from our staff in the next few years?
• How do we recruit the right people who will be comfortable with change?
• How can we become a greener business?
• How do we make ourselves more efficient and therefore more profitable?
Reinvigorate your business with fresh ideas, meet industry pioneers, hear from award-winning guest speakers and discover how to deliver breakthrough results.
EY Breakthrough Incentives
EY Breakthrough Incentives work with SMEs of any size that are innovating within their sector to help them claim back R&D Tax Relief. To date, they have successfully filed over 1500 R&D claims on behalf of their clients and helped hundreds of business owners recoup millions of pounds of vital working capital. Winner of the Tolley’s Best UK Independent Tax Consultancy Firm 2019 as Breakthrough Funding; the company knows a thing or two about helping businesses gain access to this much-needed government-funded tax relief. The EY Breakthrough Incentives team, is a sub-service line of EY’s National Incentive team which enables the ability to maintain its dedication to the SME market, whilst benefitting from the credibility and safeguarding that comes from being one of the Big Four.
Sue Nelson is a multiple award-winning businesswoman, author, broadcaster and speaker and a renowned expert on using innovation to accelerate to hyper profitability.
She was the founder and owner of the Breakthrough Group, which grew from a two-person operation in her conservatory in 2015 to a highly profitable multi-million-pound business. It was sold to EY (Ernst and Young) in 2020.
Sue has appeared as a guest on a range of national television and radio news programme in the UK from Sky News, Radio 5 Live and Radio 4’s Today Programme to The Culture Show, BBC Breakfast and The Politics Show.
The story of Breakthrough Funding’s success can be found here.
Andrew was part of England’s Rugby World Cup winning team in 2003, reached the finals again in 2007 and was awarded an MBE in 2004. Since retiring from professional sport, Andrew has taken up an executive role within his family business, which is a market leader in environmental & ethical recycling of IT equipment. 100% of all products are being turned into a resource rather than waste. They are also the number one provider in the UK for IT security and Data Protection services. The firm, which was co-founded by Andrew’s father, Jack, is currently working with Coventry University to develop cutting edge bio-leaching technology that allows precious metals and rare minerals to be extracted from printed circuit boards. As well as leading the business, Andrew also speaks at a range of National and International events on subjects including; Leadership, sustainability and Green Business Technology.
Panellists
Emma Blaylock – International business consultant, whose CV includes roles with Sony advising on new technology solutions across their consumer electronics and content businesses. Amazon, defining and driving strategy of digital publishing content for the Kindle platform and more recently as FD for a technology start-up developing optical processors for Artificial Intelligence solutions.
Sally Goodsell – Managing Director of Anglia Capital Group. Experienced business angel investor with a particular interest in supporting women’s enterprise and high growth businesses
Alice Reeve – CEO of Hethel Innovation, one of East Anglia’s premier Low Carbon Innovation hubs dedicated to supporting the growth and success of high-performance engineering and manufacturing companies
Jonathan Goodacre – UK and European Patent and Design Attorney of Keltie LLP. Providing SME’s with specialist IP knowledge across sustainability, biotech, chemistry and Agritech sectors.
In the second part of our Insurance Marketing webinar series with acclaimed digital development agency Kyan, Rachel Murray and Harry Ford look at How to increase revenue with digital…
Reaching your audience is one thing, but how do you convert them into a sale through digital channels when they know you? This is the ability to improve your site and digital platforms’ ability to generate leads and sales (especially as J.D. Power’s annual insurance report showed that websites surpass agents in terms of importance to client interaction).
Fountain Partnership is a global, outcomes-focused digital marketing agency helping businesses grow online.
This session discusses the importance of confidence & enthusiasm and the benefits to individuals increasing them. We will cover some practical and relevant tips for individuals to improve their confidence, enthusiasm and motivation.
First Intuition began in 2007 with a single thought – to put the learner at the centre of everything. Since then we have won awards, opened a national network of study centres and now deliver to over 7,000 students per year.
We offer courses for the following Qualifications:
AAT
ACCA
CIMA
ICAEW
CMI
We believe that every learner is different, and one-size doesn’t always fit all. We are happy to spend time with our learners to build a programme that fits in with their busy lifestyles.
With 15 study centres across the UK and online study options we can create a blend of programmes to fit in with the most demanding of lives.
We live in an age now where management skills are increasingly important. Too often, technically skilled people are elevated into the role of a manager and lack the experience or skills to succeed – we are, often, setting up our managers to fail. When our managers fail, we fail.
TURNING FACTOR VISION AND VALUES
Our Vision is to be the first port of call for our clients to solve the everyday challenges that arise with people and business at the highest level, both locally and globally.
At Turning Factor, we believe that our values drive our success and results with our clients, so we keep them at the core of everything we do.
Turning Factor are taking a leading role in shaping the future of the local business community. Turning Factor, Strategic Partners of the Norfolk Chambers, demonstrate their position as exceptional leaders with a commitment to supporting growth for the Norfolk business community.
As we all re-emerge at different times, in different places and in different ways, let’s make sure we take these three important steps together.
Here’s the fourth in this series of videos aimed at supporting people’s mental health and wellbeing. I’ve been waiting for this time, with restrictions easing in some places around the World, to share more helpful thoughts with you.
As we walk forwards we are emerging into a world transformed – as we too are transformed in different ways.
The 3 steps I’m suggesting sit at the heart of what it means to be human. We must care for ourselves and others, build strong and resilient relationships and accept our approaches need to adjust.
A huge thank you to Lightweight Media for your continued support, creative ideas and for being quite simply brilliant! As we launch my business’s #youtube channel I massively appreciate your expanding role in managing my social media presence.
Existing client relationships have never been more important and companies who have effective processes will go from strength to strength.
In today’s world client retention is key!
Getting your data cleaned and well managed is the key to an effective CRM system. Your data is the most valuable asset your business has. It is crucial to understand your customers and as a result, improve your sales. Effective processes save time, stop you from wasting money, and get the results you require.
Join us in this 60-minute webinar with Jamie Allan, CRM, and Database Specialist from Jamie-Allan.com, who will demonstrate how an effective CRM system is crucial to understand your customers and deliver additional sales.
Co-presenter Glenn Hoy, Head of Sales from TIME Associates will share with you six words that will help you build and sustain an effective client communication process. He will also show how to add relevant detail to the various processes.
Full virtual events programme: www.norfolkchamber.co.uk/events
