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Chamber News

Be Better at Email Marketing

In the first of the lunch time Chamber Sessions, Holly Stibbon, 101Smart gave delegates an energetic understanding into email marketing. Holly emphasised strongly the legal aspects behind email marketing to ensure all delegates fully understood the dos and don’ts to their email marketing. She also gave delegates top tips such as the best times to send marketing campaigns, how to target your audiences and about the more personal touches to your email marketing.

Gemma Neill, The Space, said it was a “very helpful ‘takeaway’ Session” adding that it was information she could “go back to the office and apply today!” Holly’s felt that “It was really good to see people ‘get it’. Taking the thoughts and ideas, applying to their business, asking questions and then the look on their face when they realised what they needed to do to improve. Very satisfying.”

Stand Proud – Be an export case study!

We are currently planning our next series of export events and are looking for local members who would like to share their knowledge and experience of exporting.

You would have the opportunity to explain how easy/hard it is to open up in a particular market, as well as provide advice and tips on what to look out for.

If you’re interested in participating please click here.

Questions to the Chancellor: Break Charity receive their answer

As a follow up to the Norfolk Chamber’s ‘Audience with George Osborne, the Chancellor of the Exchequer’ event on the 7 November, we submitted a number of questions from our members to the Chancellor. Responses to those questions are now starting to be received from the relevant Ministers within Westminster.

Chris Hoddy is Chief Executive at Break Charity in Norwich. Break Charity have been members of the Norfolk Chamber for almost two years now.

Chris’ question to the Chancellor was:

“Is the Chancellor and the Coalition committed to carrying on with Gift Aid?”

Find on the attached document the written response from the HM Treasury.

Questions to the Chancellor: Aviva Insurance UK Ltd receive their answer

As a follow up to the Norfolk Chamber’s ‘Audience with George Osborne, the Chancellor of the Exchequer’ event on the 7 November, we submitted a number of questions from our members to the Chancellor. Responses to those questions are now starting to be received from the relevant Ministers within Westminster.

Liz Chettleburgh is Public Affairs Manager at Aviva Insurance UK Ltd on Surrey Street in Norwich. Aviva Insurance are one of the Chamber’s longest standing members having joined over 30 years ago.

Liz’s question to the Chancellor was:

“What role do you see for the Government in rebalancing the economy towards areas like Norwich?

It takes as long to get a train from London to Norwich as it does to York – how can economic areas like Norwich make the case for more investment in economic infrastructure?

Aviva is a long term business, for example providing pensions or annuities over 20, 30, 40 years. Does the Chancellor think Government policymaking is good at making decisions for the long term?”

Find on the attached document the written response from the HM Treasury.

Confidence at record high among exporters but more support needed to reach £1trillion target, says BCC/DHL report

  • Survey of more than 2,400 exporting firms shows that 72% of exporters expect their turnover to improve this quarter – the highest number on record
  • More than one third of exporting firms (34%) said that they expected to increase staff over the next quarter
  • The overall volume of exports for goods fell by 3.1% compared to Q3 2013, emphasising the need for more support for exporting businesses

The British Chambers of Commerce has published new research in conjunction with DHL Express looking at the health of the UK’s export market. The BCC/DHL Trade Confidence Index, which measures both UK exporting activity and business confidence, shows that turnover confidence among exporters is now at the highest level on record (72%). Confidence was particularly strong among exporting manufacturers, with 69% believing that their turnover is likely to improve, compared with 66% last quarter.

The volume of exports for goods fell slightly this quarter – representing a decrease of 3.1% compared with Q3 2013 and 0.9% compared with the same quarter last year. Businesses are confident, but if we are to reach the government’s target of increasing exports to £1trillion by 2020, more must be done to help firms break into fast-growing markets abroad.

The key findings from the report are:

  • Confidence among exporters about future turnover is at its highest level since 2007 (72%), with 69% of manufacturers expecting turnover to increase.
  • More than one third of exporting firms (34%) said that they expected to increase staff over the next quarter
  • Although the volume of exports in goods fell overall compared with the previous quarter, they increased for nearly half of service sector firms (47%) and for 42% of manufacturing firms in Q4 2013*
  • Nearly half of exporters (46%) said their export sales increased in Q4 2013, compared to only 7% who said that they decreased
  • More than half of exporters (62%) believe that their profitability will increase this year.
  • The number of exporting businesses claiming that raw material costs were adding to price pressures increased from 34% to 38% in Q4 2013.

Commenting, Caroline Williams CEO Norfolk Chamber of Commerce, said:

“What we must take away from this research is that the confidence of our exporters is at a new high. This counts for a lot, as it shows ambition and willingness for businesses to export even more in 2014. But we can’t ignore the fact that the volume of exports were down at the end of last year. We cannot afford to sit back and expect exports to increase without dedicated hard work and support – not if we are to reach the government’s target of increasing exports to £1trillion by 2020.

“Everyone has to take responsibility and play their part – government, civil servants and business alike, so that firms can make some real in-roads in high-growth markets overseas in countries such as Mexico, Nigeria and Indonesia. We are seeing small signs of export reorientation away from Europe and North America towards some of these stronger growth regions, but there is still a lot more to do. As a nation we currently only spend 0.02% of GDP on trade support, which is nowhere near enough if we are going to rebalance our economy towards net exports.

“The Norfolk Chamber of Commerce is doing its bit, by working with overseas Chambers of Commerce and business groups in 41 countries across the globe, so that Norfolk business people have a first port of call when they step off the plane, where they can receive practical advice and support on the ground. But we must all work together if we are to compete on a global scale and put the UK at the forefront of the exporting agenda over the months and years ahead.”

Commenting on the report’s results, Phil Couchman, CEO of DHL Express UK and Ireland, said:

“Confidence is at a record high amongst exporters which shows a marked step change in attitudes compared with previous reports. Despite the fact that the overall volume of goods exported fell slightly, SMEs are feeling positive about the future. This is also reflected in the recent IMF projections for UK 2014 economic growth of 2.4%.

“Positively, there continues to be a high level of demand overseas for “Brand Britain” and newly cited emerging markets, such as the MINT (Mexico, Indonesia, Nigeria and Turkey) countries, present great opportunities for British businesses. With the right advice, product and plan, they have the potential to succeed in these fast-growing emerging markets.

“It is important that these new levels of confidence are not lost and that British businesses have the information and support they need to succeed. To reach the Government’s target of £1trillion by 2020, we must continue to address the challenges and barriers to export.”

British Business Centre in Mexico now open

Commenting on the opening of the new British Business Centre Mexico – a collaboration between the British Chamber of Commerce in Mexico and UK Trade and Investment (UKTI) – by Deputy Prime Minister Nick Clegg and Trade Minister Lord Livingston, John Longworth, Director General of the British Chambers of Commerce, said:

“It’s great to see a new ‘home base’ for British exporters in Mexico, a huge untapped market for many UK firms. A year of hard work by our colleagues at the British Chamber of Commerce in Mexico and the local UKTI team is now bearing fruit, and the beneficiaries will be small and medium-sized companies with an interest in the Mexican market.

“We are proud to be working with HM Government to build a powerful new global support network for British businesses. Now, UK companies will be able to get advice and practical help with their export journey from British Chambers and business groups at home and in key markets across the world.

“This is an opening to celebrate, but also a sobering reminder that many of our competitor countries have had these sorts of support systems for many years. The UK must continue to invest in practical, business-to-business trade support so that we can see more British Business Centres, in more countries, across the world.”

Tracey Howard, International Trade Director of Norfolk Chamber of Commerce, said:

“It’s great to hear that Mexico now has a Business Centre for UK exporters to approach when looking to enter the market.

We have been negotiating with the British Chamber of Commerce in Mexico, for one of their officers to attend our Mexico event in November 2014. With their Centre now open, they will certainly have plenty to tell us during their presentation”

Questions to the Chancellor: Price Bailey receive their answer

As a follow up to the Norfolk Chamber’s ‘Audience with George Osborne, the Chancellor of the Exchequer’ event on the 7 November, we submitted a number of questions from our members to the Chancellor. Responses to those questions are now starting to be received from the relevant Ministers within Westminster.

Chand Chudasama is Assistant Manager at Price Bailey who are based on St Andrews Business Park in Norwich. Price Bailey have been members of the Chamber for around 18 years.

Chand’s question to the Chancellor was:

“In a digital age where knowledge is easily accessible and less relevant in differentiating both candidates for jobs and competing organisations, how does the government plan on creating an education environment that fosters critical thinking and innovation from a young age?

The reason I want to ask the question is that I feel that the changes Michael Gove and this government has made to the education system are based on the regurgitation of knowledge rather than developing staff who can think and add value through innovative ideas.

Much of Germany’s strength in their economic model comes from the financial support and training provide by their ‘Mittlestand’ (or mid-tier) – these long established, family owned businesses are also prevalent in Norfolk but do not have the same level of financial support or integration into the economy as we bundle too much into the ‘SME’ definition.

What is being done to build our middle-tier as much of the economic focus seems to be on start-ups and small businesses which are less secure employers and debtors for lenders?”

Find on the attached document the written response from Elizabeth Truss MP for Education and Childcare.

Questions to the Chancellor: Briar Chemicals receive their answer

As a follow up to the Norfolk Chamber’s ‘Audience with George Osborne, the Chancellor of the Exchequer’ event on the 7 November, we submitted a number of questions from our members to the Chancellor. Responses to those questions are now starting to be received from the relevant Ministers within Westminster.

Tim Green is Site Manager of Briar Chemicals Ltd. The Norwich based company have been members of the Chamber for around two-and-a-half years.

Tim’s question to the Chancellor was:

“We are a Norwich based company with 240 employees and a turnover of more than £45m. Our market is more than 95 percent export based. Our future success relies on our ability to respond quickly and clearly to customer requests. For any change we need comments from the Health and Safety Executive, the Environment Agency and planning permission. These steps take too long- in a recent case HSE took 10 months to comment (positively) on a minor change. What is the government doing to speed up these processes and make the timescales more rigorous?”

Find on the attached document the written response from the Department for Work and Pensions.

Action: Register to be a Growth Voucher Advisor

Norfolk Chamber advises all its members involved in working with clients on business advice to look at the option to register on the new government Market Place within the Enterprise Nation website. The Growth Voucher scheme has now launched and will give £2k match funding to businesses employing under 49 full time employees to be used against business advice against the themes: Raising Finance; Expanding your workforce; IT & Web; Leadership and Management; Marketing and Customer Service. Click here the criteria for Growth Voucher Advisors. (Jason see below)

If you are a business employing less than 49 employee I strongly suggest you register to see if you can access Growth Voucher funding. It does not seem very onerous but you do need to be able to match fund any voucher value agree once you have met with one of their advisors to discuss your needs.

Full details on how to register to be a Growth Voucher Advisor can be found here

Criteria for Growth Voucher Advisors

1. Certain level of membership of a Professional Body

Professional bodies must:

  • Have a code of conduct, which includes a complaints handling process and the ability to remove a member if found to be breaking code
  • Be recognised as the lead authority or one of the lead authorities on one or more of the five advice topics of the Growth Vouchers programme
  • Have robust membership standards (i.e. members must prove relevant qualifications, experience, continuing professional development, references, etc.)

For example:

Managing cashflow, late payments and negotiating finance

  • ACCA – Professional ACCA qualification
  • ICAEW – ACA, Full member
  • CIMA – CIMA member in practice

Developing skills and taking on staff

  • CIPD (Chartered Institute of Personnel and Development) – Chartered member

Improving Leadership and Management

  • Institute of Consulting – Member

Marketing, attracting and keeping customers

  • Chartered Institute of Marketing- MCIM

Making the most of digital technology

  • BCS The Chartered Institute for IT – Chartered IT Professional (CITP)

2. Three years experience of working in, or advising, small businesses

3. Professional indemnity insurance

Note: We are happy to talk to other professional bodies and organisations that accredit advisors in the five topics that the programme focuses on with a view to including them in the programme if they meet the criteria or have suggestions about how the criteria could be adapted.

Why are businesses required to be members of professional bodies?

We want to ensure that advisors are qualified to provide advice and that there is a route of redress available if a business receives bad advice. Professional membership at the levels stated will ensure that advisors meet baseline standards and that there is a complaints procedure in place. While this won’t guarantee quality, it should reduce the risk of bad advice and protect businesses to some degree. The rating facility on the Marketplace, and other experience, qualifications, references and training, will help small businesses decide who to select.

Norwich Northern Distributor Road accepted into development approval process

Norwich Northern Distributor Road (NDR) has been accepted by the Planning Inspectorate into the Nationally Significant Infrastructure Project (NSIP) development approval process.

The proposed new road, costing an estimated £148.55m, runs from the A47 at Postwick to the A1067 Fakenham Road. The development consent application, which can be viewed on Norfolk County Council’s website, was submitted to the Planning Inspectorate a month ago. It has now been accepted, allowing the formal examination process to begin. This will include a preliminary meeting of interested parties to set the timetable, followed by examination through written submissions and public hearings. This stage has to be complete within six months, and a recommendation to the Secretary of State must be issued within three months. The Secretary of State then has three months to issue a decision. (For further details, follow the Further Information link below.)

Norfolk County Council Leader George Nobbs welcomed the Planning Inspectorate’s decision: “If we are to have the sort of economic success that Norfolk people expect and our county deserves, then projects like this are absolutely essential. I am glad the NDR has cleared another hurdle and this now gives everybody a chance to state their views before a final decision is made.”

Broadland District Council Leader Andrew Proctor, said: “This is one more step towards the Northern Distributor Road becoming a reality. We welcome the recognition that this road is important in opening up the area for economic growth.”

David Harrison, Cabinet Member for Environment, Transport, Development & Waste, added: “I am glad that the NDR has been accepted into the NSIP development approval process. This will ensure that the proposals come under entirely independent scrutiny, and provide opportunities for the full range of opinion to be heard. “In my opinion, the NDR is vital to the future prosperity of a large part of Norfolk and Norwich, and to ensure that the city and surrounds benefits a travel and transport system fit for the 21st century, and I know that many people and businesses share this view. On the other hand there are people opposed to the new road, or who would like to see changes, and they can be sure that the points they make are given fair consideration.”

The development consent application is for the whole of the Northern Distributor Road, from the A47 at Postwick to the A1067 Norwich to Fakenham Road. However, the £19m Postwick junction improvement has already been approved as a stand-alone scheme that will unlock business and housing development in the area. Subject to no legal challenge, work on the junction improvement will begin in the Spring. As well as bringing strong economic benefits, the improved Postwick junction will provide a suitable connection to the A47 for the NDR.

Although the go-ahead for the rest of the NDR depends upon Development Consent being granted, the road has already been declared a nationally signficant project and allocated £86.5m by the Government. This funding is to support its construction from the A47 at Postwick (including the Postwick junction) to the A140 at Norwich Airport. The County Council has made a commitment to deliver the section of the NDR from the A140 to the A1067 Fakenham Road. The current proposal does not include a western connection from the A1067 to the A47 west of Norwich.

The NDR is designed to bring much needed traffic relief for communities to the north and east of Norwich and the city centre, and deliver rapid and sustained economic benefits for Norwich and a large part of Broadland and North Norfolk. For existing businesses, the benefits of easy and reliable access to the national trunk road network and the Airport are considerable. The road unlocks the potential for new businesses and jobs.

The NDR is also a vital element in the Norwich Area Transport Strategy, allowing the development of a modern, sustainable transport system for the city and surrounds, and key infrastructure to cope with growth set out in the Greater Norwich Joint Core Strategy.

Norwich for Jobs – One year on

Norfolk Chamber of Commerce is a member of the steering group for Norwich for Jobs and is very excited about what has been achieved in relation to Norwich’s young people over the past 12 months. One year on, Norwich for Jobs wants to celebrate the success together with the local business community at an event to be held at the Forum on 21 February from 8.30am – 10.30am.

As a business community we can still do more to help our young people and part of the celebration on the 21st will be to help businesses to understand better how to do this, as well as help celebrate what has been achieved so far.

Places must be reserved by 10 February 2014. and you can book your free place via norwich.forjobs@dwp.gsi.gov.uk.

Norfolk Chamber’s Apprenticeship Brokerage Scheme is also there to help businesses through the minefield of employing an apprentice, so if you are at the stage of looking at the possibilities, Chris Perry would be happy to discuss it with you: chris.perry@norfolkchamber.co.uk or call 01603 729 707.

Powerful Global Network for Norfolk companies

The Government’s aim of transforming the British economy by 2020 by doubling annual exports to £1 trillion and increasing the number of UK exporters by 100,000 is undoubtedly a challenge to UK business and support networks.

Rising to this challenge, UK Trade & Investment (UKTI) and the British Chambers of Commerce are developing a global network of business-led organisations to provide practical business support to exporting companies in the UK, offering a seamless journey from their local Chamber of Commerce to fully accredited British Business Centres overseas.

The Prime Minister recently launched an £8m programme to enhance these overseas business networks designed to provide SMEs with practical vibrant spaces in which to land and get started in overseas markets. In addition to the support offered by UKTI and Chambers, these business centres will provide other services – from hot desking to PR and discounted advice from experts – across 40 high growth markets such as Malaysia, Singapore, Thailand and Poland.

Building a global B2B network has started by connecting the new overseas British Business Centres to UK Chambers. The East of England is fully involved in this initiative and has recently appointed a Regional Coordinator to link accredited Chambers in this region to the networks overseas.

Bradley Rowley, recently International Trade Adviser for UK Trade & Investment based in East Anglia, and Vice Consul for Trade & Investment, British Consulate General, Shanghai, is in place to ensure that companies in Norfolk take full advantage of this new drive. Bradley brings his experience of supporting UK exporters both in the UK and overseas right here to the East of England and will be working in partnership with UKTI, who are behind this important initiative.

Bradley Rowley said:

“Developing strong relationships between domestic and overseas networks is our first priority which will provide UK business with a powerful global business support network for the first time.

“Markets selected have been prioritised as high growth markets but are often seen by our SMEs as difficult to access so it makes sense to provide more B2B support in these countries. In time, this will help position UK businesses at the forefront of global growth opportunities.”

Tracey Howard, International Trade Director of Norfolk Chamber said:

“One thing that remains absolutely clear is the priority that must be attached to boosting our bilateral trade and investment and I am delighted to welcome Bradley, who brings impressive international trade experience. I have no doubt that his combination of business knowledge of the UK market as well as overseas, will greatly benefit businesses in our region.

“Bradley will be developing a much needed integrated global business support network with Chambers of Commerce, UKTI and LEPs, focused on delivering quality services and maintaining high quality customer relations so that companies can see solid and sustained progress in their overseas markets”.

Bradley will be based at Suffolk Chamber’s Ipswich office but will work alongside International Trade Advisers in this region.

Ends

Notes to editors:

Norfolk Chamber – A Powerful Voice for Business

All companies can benefit from the range of information, advice, networking events and International Trade support that is available from Norfolk Chamber.

Norfolk Chamber is one of the most influential business leadership organisations in the UK representing over 800 businesses in Norfolk.

By : • Leading – we provide a powerful voice for business to influence the way our area is shaped • Connecting – we empower the local business community to connect, collaborate and profit • Growing – we help business to prosper through tailored advice, high growth and international trade services

At national level, as part of the British Chambers of Commerce it sits at the heart of a powerful nationwide network of Accredited Chambers of Commerce, serving over 100,000 businesses across the UK, which employ over five million people.

The markets in this programme are Brazil, Colombia, Hong Kong, India, Indonesia, Malaysia, Mexico, Nigeria, Poland, Qatar, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Thailand, Turkey, UAE and Vietnam; Kuwait, Algeria, Morocco, Kazakhstan, Taiwan, Burma, Philippines, Cambodia, Pakistan, Kenya, Ghana, Tanzania, Mozambique, Angola, Chile, Slovakia, Slovenia, Hungary, Czech Republic and Japan. Although a developed market, Japan is included because it is often a less easy for UK SMEs and China already has a fully-operational China Britain Business Council which acts in this capacity with UKTI China.

www.exportbritain.org.ukk