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Personal Working Toolkits

With many people being encouraged back to the office in the coming weeks and months I have looked into what is available to help make sharing desks and workspaces more practical, both during the current crisis and as longer term solution to personal stationary storage.

Check out the latest Layrd Design blog here

We hope you find this helpful and if you require more info of trade prices please contact us

01223 952992

info@layrddesign.co.uk

An update from Break during the Covid-19 crisis

We would like to thank all of you who have supported Break in the past and who are interested in how we are responding to the current crisis caused by Covid-19. We would like to reassure you that we are prioritising supporting all the young people that are in our care. We are reconfiguring our practices so that we can do this as safely as we can whilst still meeting the needs of each young person. 

Naturally, there are many challenges to this but our staff have been amazing and are coming up with constant ideas and adaptations to our practice. Unfortunately, alongside this incredible response, we are faced with a vast reduction in our income due to having to close our charity shops and cancel our fundraising events which may have an impact on our future viability. 

Although we are confident that, over time, we will be able to overcome this, we would really appreciate any help you can provide – whether it is a donation or volunteering.  Please donate on out Just Giving page if you can www.justgiving.com/break%20 and know that every penny will go to supporting a very vulnerable young person at this extremely challenging time in their development. Break is a Registered Charity, no 286650

TaxAssist Accountants launches in the USA

Having proven that the TaxAssist Accountants concept can be successfully replicated in the UK, the Republic of Ireland and Australia, TaxAssist is now offering Area Representative and single-unit franchise rights to selected states in the USA.

Karl Sandall, Group Chief Executive Director, says: “After years of careful research and planning, I am pleased to advise that we have completed the formation of TaxAssist Direct USA Inc. This has been a long-held wish of mine personally and always the company’s long-term aim, with our successful franchise model offering massive potential.”

The shareholders are The TaxAssist Direct Group Ltd (85%), Hal and Jamie Gross (7.5%), and Mike and Penny Melling (7.5%).

Hal Gross, based in New Jersey, holds the role of President, with Mike Melling as Director. Karl Sandall, Phil Sullivan and John Chambers, (who are all Directors of The TaxAssist Direct Group in the UK) will also act as Directors for TaxAssist Direct USA Inc.

Hal is a Certified Public Accountant (CPA) with extensive experience in risk, audit and regulatory leadership roles at major global financial institutions including most recently at UBS’ Investment Bank and Citi, where he held senior positions in the Corporate and Investment Banking operational risk teams. Earlier in his career Hal also held management roles in American Express audit after starting his career in public accounting at Main Hurdman (KPMG).

“Hal recognised the huge opportunity that TaxAssist Accountants would offer to develop and grow accounting and advisory services for small businesses in the USA,” explains Karl, “and with a strong corporate and financial background, in Hal, we saw the ideal candidate to partner with, to launch, build and mature the TaxAssist Accountants brand across the US through the Area Representative model.”

Mike Melling has had a 35-year career as a senior financial services executive in the UK, USA and Asia for American Express, GE Capital and Marsh & McLennan including board-level roles for subsidiary companies. He also served as UK President for operational consultancy Alexander Proudfoot Company serving large and mid-capitalisation businesses.

As well as having extensive international business experience, Mike is also a successful TaxAssist Accountants franchisee in the UK, having purchased a large single location practice resale for £1m in 2012, followed by a further resale purchase in 2015. 

Karl explains: “Mike brings with him a huge amount of energy, experience and expertise. He will be able to share best practice, having successfully invested in staff, technology and client acquisition to build his practice up to a 20-person team serving nearly 2,000 small businesses, Directors and individual clients from seven TaxAssist shops and offices.”

TaxAssist is expecting a surge of interest in franchising in the USA during and post the coronavirus pandemic, as people re-think their lives.

“These are unprecedented times for everyone, but we have a very sound business model, and our services have never been in more demand, as people look to their accountant for advice and guidance during the COVID-19 pandemic, hence our confidence in continuing with our plans to launch the franchise in the USA.

“Our business model is going to appeal to CPA-qualified accountants working in industry, individuals with a strong financial services or banking background, as well as those that already own an accounting practice they wish to develop as part of a global brand. We are looking for people who are capable of setting themselves up in business, but see the value in the brand, training, support and systems that investing in a franchise with TaxAssist Accountants brings.”

David Paulson, Senior Vice President, Franchise Development, will be seconded to New Jersey later this year, where the USA Support Centre will be based. David is working behind the scenes with the TaxAssist International Team and investors to do as much preparation as possible in readiness for the official launch which will take place at the 2020 International Franchise Online Expo on May 28-30.

Anyone interested in finding out more about franchise opportunities in the USA should visit  www.taxassistfranchise.com for more information.

The global TaxAssist network supports more than 265 franchised areas with 425 shops and offices, servicing more than 86,000 small businesses and self-employed individuals. Global annual billings are in excess of £56m.

Join the Norwich Team at Blink SEO – Web Developer role now open

We are looking for a bright and committed developer to join our Norwich team. Due to Covid-19 this will initially be home-based, with office working to resume when the situation improves.

This is a fantastic opportunity to join a fast growing company with a role that offers real flexibility and potential. Many of our existing clients work with frameworks and CMS systems such as WordPress and Shopify, but we are keen to move towards more modern solutions such as JAMstack and headless CMS. This will be a core part of this position.

The successful applicant will have most or all of the following:

Proven working experience with frameworks and systems such as React/Gatsby/Netlify In-depth knowledge of modern HTML/CSS Strong familiarity with PHP and Javascript Experience building responsive HTML emails from provided designs Experience with hosting companies and server management Knowledge of SEO principles Problem-solving skills, debugging and cross-browser testing In addition, they will be hard working, curious, have a positive attitude, and be keen to help other members of the team.

Working at Blink

Founded in 2011, Blink is a digital agency based in Norwich, Norfolk. We are a small but extremely ambitious team that has delivered extremely successful projects across a wide range of sectors. We work extremely hard to provide a positive and supportive environment, and there are numerous benefits to working with us, including:

4 day working week (Monday – Thursday, 9am-6pm) Flexible working opportunities Profit share (available after six months) City centre location Breakout space with table tennis, standing desks etc Office showers Selection of office dogs Careful attention to career growth and development For some of our employee reviews, see https://www.glassdoor.co.uk/Overview/Working-at-Blink-SEO-EI_IE3314924.11,20.htm

Benefits:

Work from home opportunities Bonus scheme Profit sharing/share options Flexible working hours Job Types: Full-time, Permanent

Salary: £25,000.00 to £30,000.00 /year

Survey by Liftshare shows 48% of people to change commuting habits after lockdown, with many choosing to continue working from home.

Liftshare, the UK’s largest lift sharing platform, surveyed 500 of its members and discovered that almost half (48%) of them will be changing the way they travel to work after the lockdown lifts.

Here is a breakdown of how people’s commuting patterns may change based on our survey’s results (graphs on page two):

• WFH to increase by 552% • Cycling to increase by 71% • Walking to increase by 8%   • Lift sharing to fall by 6%    • Train travel to decrease by 36%   • Bus travel to decrease by 30%                • Driving alone to decrease by 20%*

*Environmental impact: If travel were to change in the way that this survey suggests then the 20% reduction in car alone commuters would save 1 million tonnes of CO2/year.

In order to better understand the results, we also asked people to give us written feedback about their desired future commute, which proved rather illuminating. Here is a small sample of the hundreds of responses we received:

“I hope to cycle to a local office three miles away one day a week, work from home another day and if needed commute to the main office one day a week.”

“This lockdown has proved that we can work from home and I will only go to the office for certain meetings, where closer interaction is needed. On those occasions, I will drive my car.”

“I will commute by car, as the bus only runs once an hour where I live, also not keen to use public transport due to Covid-19.”

“Ideally I would like to work from home but being realistic, I will not be able to do that full-time when lockdown is lifted. Therefore, I would like to lift share with others. It is interesting to see that pollution levels have dropped since the lockdown began due to less traffic on the roads. I would like to continue to do my bit for the environment as well as save myself and like-minded people money.”

“Liftshare due to long commute – reduce costs, better for the environment and it makes the journey less boring”

“A bicycle ride along empty country roads because it is zero emissions and I can get fit and improve my mental health.”

“Walk, I hate the environmental impact of driving, particularly alone, but currently have no other option. Also find it very tiring.”

The survey results clearly indicate that Covid-19 and the ensuing lockdown have had a significant impact on people’s plans for commuting in the future. Over the past few weeks, Liftshare has been helping organisations to prepare for the return of the workforce using its innovative technology. Liftshare’s Smart Mobility Scoping tool gives organisations a strategic overview of their staff’s commuter routes, and Liftshare has also created a tool to help advise employees on the best routes to work in relation to social distancing. For more information about Liftshare, this survey and/or how we are helping businesses prepare for the return of the workforce, please contact media@liftshare.com

Deals still being completed despite lockdown – MHA Larking Gowen Assists Ortoo Technologies Limited in sale to The Key Support Services Limited

We are pleased to announce that MHA Larking Gowen has acted for the shareholders of Ortoo Technologies (“Ortoo”) on the sale of the company to The Key Support Services Limited (“The Key”) despite the added complexities brought by COVID-19 to corporate transactions.

Ortoo Technologies are a software development company focussed on the educational sector having developed the software: Govenorhub.  The Key are a group engaged in professional support to the educational sector providing the latest up to date information to all key stakeholders in schools.

Chris Kenyon, Chief Executive Officer, The Key said “The GovernorHub team has built the best platform available for governors to collaborate and support schools. GovernorHub deeply compliments our mission to give schools leaders the tools and knowledge to act at their point of need. After several months of discussions, we are thrilled to welcome Neil, James and team to the Key.”

MHA Larking Gowen, Chartered Accountants and Business Advisors is an independent partnership and one of the UK’s Top 40 accountancy firms. The firm has been working with Ortoo Technologies as their accountants since the business was launched in 2012.

MHA Larking Gowen has been working with Ortoo Technologies as their accountants since the business was launched in 2012.

Jack Minns, Corporate Finance Director at MHA Larking Gowen said: “It was really satisfying to have helped a long-standing client of the firm achieve their goals and still complete to timescales despite the uncertainty brought by the COVID19 lockdown. I am sure that Ortoo will continue to grow and progress as part of The Key.”

Speaking about the process during lockdown, Alex Robinson, shareholder and Director of Ortoo Techolosites Limited said: “Lockdown started right in the middle of the due diligence process. We were concerned that this might delay things, but everyone switched seamlessly to remote working.

The advice and responsiveness just continued as normal, delivered via video and phone calls. The experts were all still available to us as and when needed.

Jack and the team at MHA Larking Gowen were extremely helpful and proactive. They could anticipate many of the questions that arose during the due diligence process and they were able to bring experts into the conversation on matters such as tax and valuation.

We were delighted to conclude the deal within the timescale and cost that was estimated, despite a few complexities on the way. Our only disappointment was that lockdown meant our celebration with the MHA Larking Gowen team and other advisers took place via video and not in person, but our thanks were sincere!”

Photo – Lockdown meant celebrations with the team took place via video and not in person!

Freebridge Community Housing announces new chief executive

Freebridge Community Housing announces new chief executive

Freebridge Community Housing is delighted to announce Anita Jones as their new chief executive, taking over the role from Tony Hall, who is retiring after having been in post since Freebridge began as an organisation back in 2006.

Anita joins Freebridge from Havebury Housing in Bury St Edmunds, where she has been Director of Operations and Deputy CEO since 2012.  

Andy Walder, Freebridge Community Housing’s Chair, said: “I am delighted that Anita is joining us as our new Chief Executive. With her experience, knowledge and expertise she is well placed to lead Freebridge on the next stage of our growth and development. We look forward to working with Anita as we continue developing homes and creating opportunities for people within West Norfolk.

“I would also to take this opportunity to express my sincere thanks to Tony Hall for the time and commitment he has given to Freebridge over the years, he will be much missed, and we wish him the very best in his retirement and in whatever challenge he decides to take on next.”

Tony Hall said: “Freebridge Community Housing has been a big part of my life for the past 14 years. We have achieved some great things and I have worked with a lot of passionate and dedicated people. It is difficult to say goodbye to such a fantastic organisation. I am sure Anita will take Freebridge forward with the same enthusiasm and I wish her and my colleagues the very best.”

Anita Jones, Freebridge’s new Community Housing Chief Executive, said: “I am delighted, excited and proud to be the new chief executive of Freebridge Community Housing, an organisation that is doing great things here in West Norfolk.  

“Like the rest of the Freebridge team and as a resident of West Norfolk I am passionate about working to support a better West Norfolk through the development of more and diverse homes, leading on initiatives that will help and support people and communities to be the best they can possibly be and delivering a high-performance housing service to our customers.  

“When I originally applied for the position at Freebridge I had no idea that of the situation we would all eventually find ourselves because of the coronavirus. That said it’s enormously reassuring to me that the employees have been coping so well in the circumstances, and it makes it clearer than ever the importance of the role that organisations like Freebridge have in West Norfolk.”

Anita will join Freebridge as the new Chief Executive at the end of summer.

Sainsbury Centre’s Art Deco by the Sea exhibition featured as BBC iPlayer special

We are delighted to announce details of a 15-minute film enabling viewers at home to enjoy the highly successful Art Deco by the Sea exhibition, available to view on BBC iPlayer. This project is part of BBC Arts’ Culture in Quarantine initiative which is designed to bring the best of arts and culture into the homes of audiences during this lockdown period. It is a great pleasure for the Sainsbury Centre to reconnect with members of the public and share its current major exhibition, organised in partnership with the Laing Art Gallery, Newcastle, on such a prominent BBC platform. This BBC iPlayer ‘Museums in Quarantine’ film gives future visitors to the exhibition an insightful preview of its wonders, and also reach a vast number of people who would otherwise have been unable to see it. Viewers can see highlights from this exciting new exhibition examining British coastal culture between the First and Second World Wars and the Art Deco style. Through selected works in all media including paintings, posters, brochures, drawings, photographs, fashion, furniture, ceramics and textiles, the film explores how Art Deco transformed the British seaside in a new age of mass tourism. Striking examples of Art Deco in Britain include iconic architecture from hotels and apartment blocks to cinemas and amusement parks, demonstrating how it became the seaside style. Beautiful designs from companies such as Poole Pottery, EKCO Radio and Crysède textiles show how the seaside became a site for innovative modern manufacture. Coastal amusements and activities which took off in the 1920s and 30s with the advent of healthy body culture are explored alongside sumptuous Art Deco fashion and the more ephemeral, popular culture of the seaside such as circuses, fairgrounds, pleasure parks, fun fairs and illuminations. In addition, a significant group of paintings explore how a fashion for realism underpinned much imagery of the seaside during the period. Ghislaine Wood, Acting Director and curator of the exhibition says, “The Art Deco by the Sea exhibition can now be experienced by people across the UK and the world. At this challenging time, there could be no better moment to examine Art Deco as a style that celebrated pleasure and escape.” Speaking about Museums in Quarantine and MuseumFromHome, Jonty Claypole, Director of BBC Arts, says: “These are buildings which carry our national collections and set the cultural agenda through exhibitions and artist commissions. They are, to an extent, the soul of our nation, revealing our history, our customs, our identity, and where we are heading. […] The ambition is simple: to ensure the public continues to have access to the collections and exhibitions they love even when they cannot enter the buildings that house them.” The Art Deco by the Sea exhibition at the Sainsbury Centre is curated by Ghislaine Wood, Acting Director. A major new publication, accompanies the show, edited by Ghislaine Wood with essays by Professor Bruce Peter, Glasgow School of Art; Gill Saunders, Victoria & Albert Museum and Professor Vanessa Toulmin, Sheffield University. The exhibition is organised by the Sainsbury Centre, Norwich in partnership with the Laing Art Gallery, Newcastle upon Tyne, where it will transfer to later in the autumn.

Extra month to claim for farm payments

Tuesday, 05 May 2020

The Government has confirmed the window to submit applications for the Basic Payment Scheme (BPS) and make a claim for Countryside Stewardship (CS), Environmental Stewardship (ES) and woodland legacy revenue payments will all be extended by one month.

Due to the disruption caused by COVID-19, farmers and land managers will now have until 15 June to submit their applications without penalty.

Farmers and land managers are still encouraged to submit claims and applications, in particular online for BPS and CS through the Rural Payments Service, as soon as they are able to, with a large number already received by the Rural Payments Agency (RPA).

The RPA will continue to monitor the situation carefully and consider if further measures are needed to support farmers. Applications for new CS Higher Tier and Mid Tier agreements are still being accepted ahead of their respective deadlines of 1 May and 31 July 2020.

Read more on the GOV.UK website here

Further updates and information on other COVID-19 finance matters are available on the MHA Larking Gowen COVID-19 Hub here

A Puppet Theatre Lockdown and Exit Puzzle

Norwich  Puppet Theatre closed its doors on 17th of March. That has hit us hard – with lost revenues of over £46000 and that’s just over the summer. At the same time our costs have not been greatly reduced, and our ability to work in the theatre or anywhere else is severely limited.

We have had some luck. Our team and our creative partners have worked with us to launch a new YouTube Channel  https://www.youtube.com/channel/UC90yGyJLmL04mep1vCnKm7w. We’d love you to explore that with your family and and discover the fun and accessible children’s creative journeys it offers. Do subscribe and give us your feedback.   We also have the funding for Research and Development work for our next major production, Pinocchio, but we think it will be September at the earliest before that can happen, instead of March. 

We benefit from a leisure sector business rates holiday, and the associated small business grant. 4 of our people are on furlough whilst 3 continue to work from home, checking our premises regularly for post, always hoping for cheques rather than bills, hygiene and security. The business related grants and the furlough scheme have been gratifyingly straightforward and timely to come through. We also had a grant from the Arts Council Emergency Response Fund, with which we were delighted and without which we would not have survived as long as we are doing. This enables us to make plans for pretty amazing new stuff and different scenarios for an exit strategy.

We thought you might like to join in a conversation about what happens next. Theatres are likely to be a long way down the pike in terms of opening for business and that affects what we plan to run in our lovely theatre in Whitefriars Norwich, on tour in all those other venues and festivals currently wondering about their exit strategies, and with our artistic partners.

We ponder many uncertainties specific to our sector but with many aspects in common with all business settings.

  • How and when theatres can reopen
  • What will the future rules be for social distancing and hygiene measures for staff artists and audiences
  • Which artists will still be creatively productive and economic viable bearing in mind their fragile self-employed patterns of work
  • How other venues and festivals manage the backlog of cancelled content alongside what they have booked for 2021-22
  • Critically, whether audiences released from lockdown want to visit live performances and creative learning experiences with their children.

We think we have to be agile and fleet of foot and as a smaller business but we still have lead times raising funding and investment in new work and scaling up new online services, and we face a re really significant cash flow threat from projecting how we work with whatever new business models we can make work for us and our creative partners. There are advantages for smaller organisations over larger ones perhaps in terms of scale of financial risks, but weaknesses too in terms of resources and reach of our brands. So have a look at what we are doing on YouTube, follow us on Facebook, Twitter and Instagram for latest news and offers, and if you have experiences to share with us, do please get in touch with us at info@puppettheatre.co.uk. Thanks for your interest Nic Hopkins, Chair of Board of Trustees

Better B2B Marketing 08 – How to Use Marketing Effectively During the COVID-19 Crisis

The coronavirus pandemic is a human tragedy and a long way from any conclusion. The subsequent lockdown has had an unprecedented impact on almost every business.

As our team work from home to support our clients, we’ve frequently discussed (by video call) the best ways to advise our clients and use marketing to create a brighter horizon.

As the news turns to relaxing lockdown measures, we look at how marketing can be used to keep businesses above water and begin the fight back…

The impact on B2B

Many of the headlines have focused on predominantly business-to-consumer (B2C) sectors, such as hotels, restaurants, airlines and retailers. However, the impacts of the lockdown on business-to-business (B2B) companies – in sectors like business services, engineering, technology and logistics – have often been just as profound.

It appears most B2B organisation currently fall into three groups.

The first saw an almost immediate cessation of business once restrictions hit.

The second and perhaps largest group, have seen a slow but steady decay in business as the lockdown has progressed.

The final and most fortunate group have actually seen an upturn in demand, such as those in essential goods supply chains.

Which you fall into will impact the market strategy you choose for your recovery.

Maintain a presence

Statistics show that companies which maintain their profile during a crisis or downturn recover quicker than those who cease marketing.

Marketing is largely about momentum. It takes time to become a recognisable and trusted name in your market place. However, you can quickly slip from mind once other issues take your customers’ attention.

If you’ve seen an overnight decimation of your business; no one will ever blame you for ceasing your marketing. It simply may not be that important.

However – if you’re able to – regular blogs, social media updates, emailing your customers and sending out press releases can all be low cost ways to remain on your customers radar.

It’s an emotional time, so try not to be too negative (or positive) with your messages. Keep the tone compassionate and informative. Though you may be desperate for new business, overtly salesy messages can appear ‘tone deaf’ to others’ concerns.

Stick to the plan

It’s a highly emotional time. Many of us remain in shock. For some, business has dried up and survival hangs in the balance.

The first temptation is to start looking at any and all ways you can create revenue.

It’s good to think outside the box and be prepared to diversify your business. However, attempting to appeal to ‘everyone’ is rarely effective, particularly if you dilute your focus and marketing.

With competition high and demand low, entering a new market segment or launching a new product or service may more difficult than usual.

Take a pragmatic look at what you do best and who your typical customers actually are. Focus your efforts and marketing on your true niche. It’s likely to be your quickest route to success now and as the economy heals.

Marketing to stand still

One lessons we can learn from B2C is that marketing can sometimes be about maintaining the status quo. Many large consumer brands spend eye watering amounts on marketing just to maintain the market share they have.

Quite rightly, this is less comfortable territory for those of us in B2B.

There are still some B2B segments for which marketing itself remains fairly unfamiliar. Though they may unknowingly rely on marketing such as networking, trade shows and customer relationship management, actively promoting what they do may be alien.

Entering a recession, many sectors will experience higher competition amidst falling demand. If resource permit, investment in marketing may be needed to simply maintain the level of customer you need until economic signs improve,

Build momentum for the fight back

The good news is that, as detailed earlier, those businesses which maintain marketing through a crisis or downturn statistically recover quicker.

Whilst ‘burst’ marketing (short lived campaigns) can work for products in times of high demand (think ice creams in summer), ‘drip’ marketing is much more effective for B2B.

The coronavirus crisis impacted in a matter of days. Though the overall recovery will take longer, some sectors could recover just as quick.

It’s very hard to build marketing momentum once markets have already picked up. Your canny competitors may have stolen the march.

Marketing now could help you be the first customers choose as conditions recover.

Which marketing is best?

Assuming you have some revenue or capital to invest in marketing, next you have to consider where best to invest your precious resources.

There is no ‘right’ answer as every business, market, segment and niche are different.

Here’s a quick overview of the main marketing channels and our experience of them at this extraordinary time:

Direct Marketing (email and mail)

Going direct to your ideal customers remains a strong tactic. Whilst direct mail marketing has limited effectiveness until staff return to their offices, we’ve found the open rates of B2B email campaigns have remained good and even risen.

Keep in touch with your clients and prospects with an email update about how you’re operating and meeting current challenges. Ensure you empathise with the fight against the virus.

Websites & SEO

More than ever, your website is your shop window.

With travel restrictions and new ways of working here to stay, it’s more likely than ever to be your customers first port of call. Make sure it’s up to date, represents your strengths and shows you’re open for business.

Beginning Search Engine Optimisation now may not help in the short term but it is going to be more vital than ever that your website appears organically in search results in the months ahead.

PPC (Paid Search & Google Ads)

Understandably, many B2B businesses paused their spending on Google Ads when the lockdown hit.

However, search engines will be the first place most businesses (working from home or their offices) look as they research the product and services they need to return to business.

The reality is that this unprecedented interruption to business-as-usual may sever some relationships and encourage businesses to source new suppliers. This could be turned into an opportunity.

Brochures, Presentations & Marketing Materials

If you have the time and capacity, now may also be an opportunity to review and improve your physical marketing materials, like brochures and presentations.

Just like your website, once business returns in earnest, you will want to project the very best messages about your products and services.

With trade events postponed, and face-to-face meetings off the agenda, physical (or digital) brochures and presentations may be even more effective at putting what you do in front of potential clients.

Social Media

Social media use has increased exponentially during the crisis. It remains a strong way to keep in the minds of your customers.

However, many of the normal challenges remain. Consumer-focused platforms like Facebook remain difficult for B2B businesses to use effectively and, though more suitable for businesses, Twitter relies on highly frequent posting.

LinkedIn remains the primary platform for B2B. However, ensure your posts reflect the tone of the moment. It’s good for updating your followers, sharing successes and commenting on developments. However, overtly salesy messages should be limited, especially if they run counter to your customers’ current concerns.

PR

Many publications and website are currently scrambling for content to publish, especially those in specific industrial sectors.

It’s a great time to show your business’s mettle with a press release on how you’re rising to current challenges or supporting others. Again, particularly if asked to comment by the publications, try to talk about the constructive and positive measures you’re taking.

Conclusion

It’s hard to offer advice when everyone is dealing with such unique situations and emotions.

Many businesses are simply doing their best to deal with immediate pressures like lost business, cash flow problems, anxious employees and an uncertain future.

For many businesses – but not all – using and preparing marketing now will be a vital ingredient in their recovery. The key is to be pragmatic, stick to a plan and put your business in the very best position for when demand begins to rise.

If you need support – even just as a sounding board or for some free advice – please get in touch: https://fullmixmarketing.co.uk

Archant launches Rebound advertising fund to help independent local businesses kickstart their advertising

Local media company Archant, publishers of the Eastern Daily Press, has launched a £500,000 matched advertising fund for independent local businesses affected by the coronavirus pandemic.  

Grants are available for a minimum of £200 and maximum of £2,000 matched advertising credits. These credits can be used towards print or digital advertising within Archant newspapers and associated websites in Norfolk and across the areas it operates. The fund is open to locally owned and operated independent businesses that have been affected by the coronavirus during the past few months.  Its aim is to help them kickstart their advertising in the critical time of May and June as we start to move out of lockdown so that they can let customers old and new know that they are open for business.  

All applications must be made in May to be used by June 30th. To find out more about the fund and how you can apply visit: www.archanthub.co.uk/grant. Full terms and conditions can also be found here.

 

For over 170 years, Archant has worked with small businesses and has helped them to achieve their aims and reach their desired audiences. This fund is just one of the ways Archant is helping local small businesses: take a look at archanthub.co.uk for a range of free guides featuring topics such as updating your messaging and maintaining your social media presence during the Coronavirus pandemic. You’ll find details of the ongoing free digital marketing insight webinar series there too.