Most successful businesses, large or small, are built on well managed intangible assets like intellectual property (IP). Businesses create and use IP all the time, perhaps without realising it. Whether it is the name of your company, branded products, website or even marketing materials, the value of IP can far outweigh the value of your physical assets.This interactive session, facilitated by Gary Townley of the Intellectual Property Office, is designed to support small business owners, their marketing staff, business advisers, accountantsand a variety of professional bodies.