Member Blog

There’s been another tech buyout. Microsoft has announced the purchase of Linkedin for a cool $26.2 bn. Even for the titans of software, that’s more than pocket change.

Indeed, it’s the tech company’s largest acquisition ever, so it’s safe to say that plans for future growth are floating on a cloud of optimism. But will this partnership have the whereabouts to satisfy professionals of the business world?

Let’s face it, neither Linkedin nor Microsoft have the best track record for performance or a reputation that fills end-users with confidence.

Microsoft products are often described as “useless” and their customer service is a shambles. Linkedin is not without its usercriticseither and attacks by cybercriminals have dented the credentials of social media platforms.

However, let’s give innovation a chance here and float on that same silver-lined cloud the companies CEO’s are sky-surfing on. Maybe between them, Microsoft and Linkedin can cover themselves in glory.

Increase Productivity

In an email to staff, Microsoft CEO noted how similar the culture of Linkedin is with the software company. Both firms have ambitions to reinvent productivity and business processes and “seek to empower every person and organisation on the planet.”

The intention behind this common pursuit is to help “people find jobs, build skills, sell, market and get work done.” So they are covering all the bases. And the tools are there, or almost there, to make it work.

Usability is an issue for Linkedin users. It can sometimes feel like a service you are obligated to do rather than a tool you want to use. It’s not all that effective for networking either.

In the last few years, Linkedin has moved to address user issues. The capacity to share content, leave comments, add images and publish posts has bought the platform in line with other leading networks such as Facebook. It’s helps with brand visibility at least.

Last year, the professional network purchased Lynda.com with a view to providing effective tools that aid training and learning. That’s all very well and good for job seekers, but what about professionals hoping to win contracts or partner with other firms?

Linkedin Profinder

Launched earlier this year, Profinder is an old idea wrapped in new packaging. The service gives companies a platform to promote their projects and find freelancers with skills to pull it off.

The service essentially mimics freelance for hire sites like People per Hour and Fiverr. For the time being, Profinder is free to use for both companies and freelancers, and creates another potential revenue stream for skilled professionals.

The benefit for businesses is you can find trustworthy and reliable professionals to complete your projects. There is an argument that professionals on Linkedin have more credibility.

However, the problem for freelancers is, winning work becomes a bidding war against other service providers. Rarely will you earn what you are worth and may have to pay transaction fees on top.

It will be a tidy income screen for the merger. Microsoft will help program the interface to make it user-friendly.

But where else does Microsoft fit into the bigger picture? Other than rescuing Linkedin from financial disaster after shelling out £1.5 bn for Lynda, it’s not easy to see how the software company can improve the business model. A few tweaks to the interface does not justify the £26.2 bn spend.

It will be interesting to see how this adventure pans out. After all Microsoft hardly have the best track record when it comes to collaboration. Last month, the tech company broke ties with Nokia and wrote off a $7.2 bn investment that lasted just two years.

And the companies previous venture into social media was disastrous. Have you heard of the chat serviceYammer? No, not many other people have either because nobody uses it. Probably because Microsoft tried to tie Office 365 with it! Something Linkedin professionals might have to cope with.

The partnership between Microsoft and Linkedin could prove to be pretty exciting, but given Microsoft’s track record, the network is likely to get worse before it gets better. Watch this space!

It is never a good idea to lie in the context of the recruitment and appointment process, whether it be on a CV or during an interview. The consequences can be severe. Some examples of lying are discussed below.

Altering GCSE, A level, degree or legal practice coursegrades

It may be tempting to increase the odd GCSE to a desirable A*-C grade, inflate an A level grade here or there or improve the overall grade you obtained in your degree or legal practice course. Or, in extreme cases, make up academic achievements altogether. Typical reasons for doing this are to seemingly improve your prospects for an interview or job offer, or to achieve greater recognition or status in general. But doing so carries a risk which is unlikely to be worth it as can be seen in the two cases presented below:

Case #1

A qualified solicitor who had studied at The University of West England (UWE) inflated her 2:2 law degree grade to a 2:1 in order to secure an interview with the Army Legal Services (ALS). She was caught. Not only was the offer of an interview withdrawn, but she was also reported to the Solicitors Regulation Authorityand received an18 month ban and a £3,000 fine. More informationhere.

Case #2

A barrister, who had been described as a “high-flying City lawyer”, claimed he had a number of impressive academic credentials, including a first-class degree from Oxford University and a master’s degree from Harvard. However, an investigation led by theBar Standards Boarddiscovered these were invented.He was banned from practising. Interestingly, he was a qualified barrister and did have qualifications in order to practise, just not from the leading establishments as claimed.More informationhere.

Changing a job title to make it sound more senior

Changing your job title is also lying and can often be discovered through reference checks. It may be done to inflate your position title or responsibilities but it can quickly backfire once you are questioned about your experience and capabilities.

Changing the dates of employment and/or the dates attended ata school/college/university

Changing dates of employment and or the dates attended at university/college to perhaps mask gaps in your CVisnot a good idea. A skillful assessor or screener can quickly become suspicious and reject a candidate based on references/academic checks.

The changing of dates was famously done byLee McQueen, the winner of The Apprentice, who admitted his wrongdoing:”It lost me some of my integrity. I got a good grilling and I deserved it, and I learnt from my mistake. It won’t happen again.”Full articlehere.

Inflating current salary/take home pay to secure a higher salary if offered a job

This is also hig hly inadvisable as the payroll or HR department will be able to calculate your take home pay from your P45/P60. Not only that, but your new employer might check your last salary from your previous employer as part of their reference check.

That’s exactly what happened to “Melanie”, a three year PQE lawyer, who got caught exaggerating her salary – read about thathere.

How your credentials are checked

All law firms take up reference checks because, in the majority of cases, their insurance is conditional upon such checks.

Some law firms check your academic credentials using the Higher Education Data Checkand or contacting schools, colleges and universities directly. It is inexpensive for law firms to carry out these checks – typically free or £10.

In the majority of cases, all a firmneeds from you to check your references and the grades achieved at university, school or college is signed authority from you (which most firms will ask for as part of their post-offer process).

Conclusion

All law firms take up reference checks and some will ask for specific information (such as your previous salary). It is straightforward and inexpensive for employers to check your academic credentials.

If caught lying, an interview or job offer will likely be withdrawn. If you are employed, you may be dismissed if your credentials are found to be incorrect.

In addition, if you are a regulated professional (such as a solicitor or barrister) you may be reported to the relevant regulator and investigated. This could result in receiving one or more of the following: a ban, a fine, or ultimately being struck off.

This month we kicked off our sponsorship of the Skills for Tomorrow EDP Business Award.It got me thinking about my own experience. When I was younger I wanted to be someone that protects the world from climate change, I wanted to be like Captain Planet.

Mr Kenny

I can remember sitting in a warm breezy class room, the afternoon sun streaming through the window and being stuck to my plastic chair. The summer heat didn’t hinder my attention as on Tuesdays after lunch we had Mr Kenny teaching us Geography. He was a larger-than-life-character who I found captivating with his passion and conviction for what he was teaching. This isn’t something that can be measured or quantified, but looking back for me it was inspirational.

Throughout my childhood my parents have been involved in bringing music to children. I was also lucky enough to have my passion for the environment nurtured by leading expert in Environmental Science, Professor Tim O’Riordan of the UEA. I am hugely fortunate to have had inspirational people around me growing up and throughout my education, not many people get one let alone a few.

However, I did feel there was a missing piece of the puzzle; I never had much interaction with business. I had heard a lot about it and how all of my studies were propelling me towards it, putting me in good stead for it, but didn’t really get any exposure to it.

Missing piece

Because of Mr Kenny and my experience of education I have always tried to apportion a part of my working life towards working with schools. Earlier this year I attended a speed networking event with students at a High School, we were being interviewed by students on our careers, choices, motivations and day-today job life, it was great, lots of questions, and I had the chance to ask questions back to the students. I asked things like “what things they thought that might enjoy doing? What they thought they could be good at? And what would give them meaning and make them feel happy?” A thought provoking question, but not an unanswerable one and what really struck me was the amount of don’t knows’.

We spend so many important years of our life in education and for all that investment to lead to so many don’t knows’, is worrying. I wonder how many of these don’t knows’ turned into ‘oh I’ll just do that course or job’ and a lack of fulfilment, that could have been averted.

I feel the more inspired, better equipped and more exposed young people are to the future world of work that awaits them, then the more likely they are to carve out a path to a career that suits them, where they feel they add value and more importantly somewhere they get a sense of belonging and worthiness.

Get involved

In a TED talk by Sir Ken Robinson he mentions “everyone has a vested interest in education partly because it’s education that’s meant to take us into this future we can’t grasp” Businesses are in that future and have a vested interest in how education goes.

Businesses looking to grow and change the world need people with passion, who are engaged, that want to be there and want to make a difference.

As businesses we need to offer to engage and work with schools to help inspire and prepare children for the working world. Schools and academies can only do so much by themselves, and where I have seen business/education really gel and work, the result on children has been fascinating to watch.

If we want well rounded, switched on employees for the future we need to invest in them today and hopefully we can turn some of those ‘don’t knows’ into I want to be Captain Planet.

By James Wortley Chief Plan Hatcher

N.B. Indigo Swan is sponsoring the The Skills for Tomorrow EDP Business Award this year, it is very exciting we are getting behind this as it is something that needs to be recognised, promoted and celebrated. If you are a business, an academic institution, charity or anyone striving to help the next generation, please get involved.

Article originally from Indigo Swan website:indigoswan.co.uk/blog/the-importance-of-inspiration/

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More Information about the award – Peck Here Sign up to our Newsletter – Peck Here More information on Ken Robinson – Peck Here

GL Property Group (GLPG) is a new, innovative land investment and

development consultancy. The founders have many years

of experience in the financial andreal estate industry and theyare growing fast.

Ensuring that all of their clients get a fantastic service, tailored to specific needs and

wants, GLPG offer something different when it comes to land and property

developments and projects and they are really starting to take their industry by

storm. GLPG came to us looking for some online presence through their website and Google.

Web Design

We have created a very clean, sophisticated site using WordPress. The dark colours show trust, credibility and a more corporate feel – something that will appeal to their client base of property developers and investors. The site is easily navigatable through the tabs and is fully responsive so adjusts to fit the screen on a desktop, tablet or phone.

SEO

Taking a very clean and white hat approach to GLPG and their needs and

requirements, we have ensured that their branding is all very clear and that it

appears prominently wherever appropriate and possible. We have ensured that all of

their meta titles and meta descriptions, contain their name; GLPG.

Additionally, we are starting to implement a content-based approach whereby their

site will increase the number of pages it has as well as increasing the amount of

content that existing pages contain.

To show GLPG as a real bricks and mortar company, we added the site to Google Business confirming their name, address and contact details. Furthermore, we submitted the site to major directories such as Yell, Yelp and Hotfrog and confirmed all their details on social networks such as Facebook and Linkedin – again, showing that they are a real company and increasing the trust signals to Google. Within 3 weeks, we have placed the site on page 3 for their brand name and no doubt this will reach page one in the next few weeks.

PPC

We have put together a very simple Pay Per Click (PPC) campaign using Google Adwords exclusively. Since they currently not ranking on Google but are generating a lot of interest and enquiries, we have placed very low cost adverts to target their brand name and related keywords e.g glpg, glpg property, glpg property developments.

The British public is due to vote on a potential ‘Brexit’ (British Exit) of the EU on 23 June 2016. Initial polls suggested that an exit vote would be unlikely, but the Leave campaign has grown in prominence in recent weeks. But what would Brexit mean for a company’s European IP rights?

The referendum on whether the UK should remain part of the European Union will be held on 23 June 2016. This means that we could wake up on 24 June 2016 and find that a majority of the UK population has voted to leave the European Union, and therefore the process of withdrawing from the EU will start. In short, if the UK decides to leave the European Union on 23 June 2016, there will be no change to the current way in which patents can be obtained, maintained or litigated in the UK.

However, in the future, if the Unitary Patent and Unified Patent Court (UPC) system come into being, this alternative way of having a European Patent covering the UK and an alternative Court for litigation of patents covering the UK will not become available, as the Unitary Patent System would then not apply to the UK.

What will it mean for the Unitary Patent? For the (already much delayed) Unitary Patent system to go ahead, it must be ratified by the three EU members who hold the most European Patents – currently the UK, Germany and France. If the UK leaves the EU following the referendum, it can no longer ratify the process. (The UK IPO has already mentioned that the UPC Agreement will probably be voted upon only after the British EU referendum.)

In principal, however, this would not be an issue as either Italy or the Netherlands could take the UK’s place in the process. A Brexit vote would therefore not kill the UPC Agreement, but simply delay the process.

If the UK leaves the EU and, as a consequence, the Unitary Patent system, there will also likely be lobbying by several contracting parties to take the Central (Court) Division away from London. Brussels appears to be a main, neutral candidate. (Find out more about the proposed Unitary Patent)

What will it mean for the European Patent? A Brexit vote will not mean the UK ceases to be a member state of the European Patent Convention (EPC) that established the European Patent (EP) system. The EPC is not a direct instrument of the EU legislature: it is a multilateral treaty agreed by the member states that are signatories to it.

At present there are 38 member states of the EPC and only 28 member states of the EU. Should a Brexit occur, the UK would become one of the EPC member states that is not an EU member.

Even after Brexit, clients will be able to file an EP application designating the UK. English will continue to be an official language of the EPC (unless the convention is amended – there has been no suggestion this will occur).

The UK has no special validation requirements beyond those of the EPC: there is no official fee to validate in the UK and validation occurs automatically provided the EPC requirements are met, so it seems likely there will be little impact on EP validations into the UK.

Whatever you want to design, a logo, a brochure, a website, it’s a good idea to give the designer as much information as possible.

Get your background researched We feel it is important for the Graphic Designer you employ to be fully aware of what your business or company does, how it does it and who it works with. This can make all the difference between a good piece of design work and a great piece. It’s the great pieces that get you noticed. We all know how many advertising designs we are bombarded by every day and we also know that only a few are even noticed and even fewer that actually register in our minds. In order to pitch a design in the right way for your business and your potential customers the designer could use interviews or questionnaires. We find visual inspection invaluable as well as talking. A tour of the company premises to see the business in action is often a vital starting point in the design process. A review of existing literature and adverts also supplies a lot of background information.

Create Keywords, Mission Statements and Bridge Concepts Even before the internet existed, compiling a list of keywords was used as a way of focusing on the core values, intentions and attitude of a business. A keyword list is the first step towards writing a mission statement or straplines and bridge concept statements. A bridge concept is an idea that can be easily explained in a few short words e.g. BMW – It’s A Drivers Car or Nike- Just Do It!

Get your style nailed down The images attached to this article are all story boards used in actual design meetings. In these cases our company Timez Design created the story boards but sometimes our clients save us the work by doing it themselves. A good story boards should be a collection of inspiring images, colours and in some cases explanation text. The main focus of the board should always be developed with an eye to the main services, customers and established designs. A valuable source for the designer is a list of competitor businesses. A review of these will not lead to a copy but hopefully an improvement on existing offerings.

Get your text straight Once the design has been started, text will usually need to be applied. This is true for websites, adverts, brochures and even logos. Although “placeholder” or Lurum Ipsum text can be used if actual copy is not available, there are large efficiencies that can be made by starting off with corrected copy. Having the copy “iron clad” also means that the designer knows the quantities of text required and the requirement for headings, subheadings, straplines etc. Timez Design has a dedicated copy writer but we can also recommend colleagues with a proven track record for producing a compelling narrative for your deign.

Get your images lined up Images of product of premises, even machinery are all valuable company data. More often than not the images you would like to use are scattered around in several folders, sometimes even several computers. Collate all these images as they will need a review. Sometimes it is possible to get away with photos from a mobile phone but rarely. A better idea is to give all image archives a review to find what photography might be needed. A picture speaks a thousand words so make sure it’s in focus, has good lighting and an attractive setting. We have a photography department and we also work with professional photographers if necessary.

Graphic designers are people just like you. They use a particular vocabulary with phrases like “Story Board” and “Bridge Concepts”. All they are usually trying to do is identify your USP. They like to be accurate and are usually not sloppy or half-hearted. What they do is common sense mainly but the concepts they can reveal often add flavour, volume and significance to a design. Don’t go to market without one.

Michael Brook explains The Process used to make your business videoand why the way About My Business Video chargesyou for those videos is better for you… no hidden costs! Take a look you’ll be surprised. Video is such an important part of marketing your business now. It has so many benefits. Some of these are statistical and irrefutable and some benefits are behavioural and change the way people think, feel and act.

Here is the process outlined – please watch the video:

Meet with You the client

Agree with you the purpose or objectives forthe business video

Write the Script

Storyboard

Plan -who, when, where, how…

Shoot or animate or both

Record voice-over if required

Find the right music for the soundtrack

Edit the whole thing together

Refine and render

Get the client’s approval

Go back and fix what needs fixing or what needs changing

Re-edit,Refine,Render

Get the client approval again – (keep working on it until everyone’s happy)

Deliver the finished video to the client: on DVD, and memory stick, on dropbox, online

For more take a look at our bloghttps://www.aboutmybusinessvideo.co.uk/category/blog-posts/

Digital Marketing agency, Bigfork tooled up with a leading UK hand tool distirbutor J&S Products, todesign and build a new mobile friendly cataloguewebsite that would showcase an extensiverange of products. J&S Products wanted to make sure that their customers could browse their wide range of products with ease. They also wanted to ensure that the distributors could login and order products online quickly and efficiently. Headon over and take a look at theJ&S Productswebsite to see how it looks.

Bigfork – we make websites stand out

t: 01603 513080

www.bigfork.co.uk

Things have been going OK for your business. But are you clear on where you’re going and how you’re going to get there? Maybe it’s time to review your strategy.

But how do you create a business strategy that you can really use? You could get the Senior Management team in a room to thrash it out. Or you could ask a complete stranger.

Asking a stranger to write a new growth strategy for a business that you know everything about and they know nothing about might sound rather counter-intuitive. But perhaps a stranger, with the right credentials, is just want you need.

I could be just the stranger you need! I make my living by helping businesses discover what they need to do to create genuine, and continual, growth.

I can come into a business with completely fresh eyes and look objectively at where things stand and where the opportunities are. I’m completely unencumbered by what’s happened in the past and I’m not held back by ‘how things have always been done.

But why should you trust me to give you the right strategic advice for your business?

Sure, I’ve got theright qualifications, but it’s my experience which is really valuable in this job. I’m from a multi-skilled, multi-corporate background so I’ve seen the best and worst of business and have solved all kinds of problems along the way. I’ve developed techniques that apply all that I know to other businesses, no matter their size or shape.

Sharing the future of your business with an outsider might feel daunting, but it doesn’t mean giving up control. It simply means getting the right help at the right time. And the cost will pale into insignificance compared to the profit you stand to make from having an efficient business with a sound strategy and a clear direction.

A business strategy is all too often written as a box-ticking exercise and then put on a shelf to collect dust. But a well thought out strategy can be a very powerful tool. It should be used every day to help make smart business decisions and to give direction to every individual within your organisation.

I can show you how the right strategy adds true value for long term benefit – take a look at some ofmy testimonialsto see how I’ve helped other businesses.

Starting a conversation about mental health doesn’t have to be difficult.

I could have started this blog talking about all the great work our charity of the year do and what awesome fundraising activities we’ll be taking part in, but this all felt a bit false, as I’d be ignoring an experience that if shared, could start a conversation or, in some small way, positively affect someone.

My experience isn’t something I talk about, even my closest friends and colleagues don’t know how poor mental health has shaped my past.

So here we go…

My mother suffered significantly from mental health issues and after my parents divorced, when I was 9 and my sister was 6, it heightened the difficulties she faced. This culminated in her deciding that this world wasn’t for her and she left us when I was 18.

This year I turned 36 and have lived longer without her than with her. This is a significant milestone for me and, as a new mother, I have begun to appreciate the events of my childhood from a new perspective.

Like a skipping stone the ripples of her poor mental health and death were felt by many and still feature significantly in my thoughts and life choices. I wonder now how different her life would have been if she’d had access to support, guidance and understanding.

What is Mental Health?

Mental health includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.

Mental health problems are a common human experience.

Every year, 1 in 4 of us will experience a mental health problem.

When you’re living with a mental health problem, or supporting someone who is, having access to the right information – about a condition, treatment options, or practical issues – is vital. It can change a life.

It is only in recent years I have come to explore what mental health means for me as an individual, a mother, a family member, an employer & colleague and as a wider part of my community.

It has become very clear to me that the simple step of talking about mental health is the most important first step that every single one of us can take. Poor mental health is extremely common, every single one of us will be affected by it, and we all have the power to help someone who is experiencing a period of poor mental health.

I’ve not spoken about the experiences of my childhood for many reasons but the two main ones are:

I didn’t understand. I didn’t want to make other people feel uncomfortable

In hindsight, I realise now that, just as she didn’t feel able to take positive steps and didn’t have access to consistent guidance and support, I too could have helped my journey by talking to people.

We so desperately need to start talking about mental health, it is the first step in getting help and the first step in removing the taboo involved about getting help.

So, let’s talk. Let’s find ways to stop being afraid of or ashamed of times when our mental health is ‘under the weather’. Let’s work together to make it perfectly acceptable to admit we aren’t feeling mentally well. You’d offer someone a painkiller if they had a headache. Let’s find a way of doing the same for mental health. Let’s look after ourselves and each other.

Supporting Norwich Mind

Throughout 2016 the team at Indigo Swan are supporting Norwich Mind. This wonderful charity provides advice and support to empower anyone experiencing a mental health problem.They campaign to improve services, raise awareness and promote understanding.

They won’t give up until everyone experiencing a mental health problem gets support and respect.

My reading highlighted to me that 1 in 10 young people will experience a mental health problem. I can only think that these young minds will grow into adults who would benefit greatly from early support. With this in mind I was delighted when the Indigo Swan team decided to specifically fundraise for Norwich Mind’s Youth Mind First Aid course. This innovative new project aims to develop the understanding around mental health and young people, improve access to support services and offers young people more opportunities to manage their well-being.

Watch this space

Each month within our newsletter, on our Twitter account and on our Just Giving page we will be updating you on our fundraising activities and more information about what we can do an employers, colleagues, friends & families to help those experiencing a mental health problem.

By Emily Groves Founder & Managing Director

Article originally from the Indigo Swan website:https://indigoswan.co.uk/talk-mental-health/

– JustGiving – Peck Here Sign up to our Newsletter – Peck Here More information about MIND – Peck Here

Following our search engine success for GLC, we were approached by Monevo to provide search engine optimisation for Guarantor Loans – a brand new website for comparing loans of up to £15,000 and require a guarantor as part of the application process. Currently, the website consists of a basic comparison table and potential borrowers can compare the APR, loan duration and loan amount and click through to the lender of their choice and apply directly.

Monevo are a leading Consumer Finance Fintech brand, with a strong presence in the UK, USA and Australia. Through a number of specialist websites, they provide companies with high quality lead generation and help credit consumers find the best financial products for them. 

How We Approached The Project

Whilst having a name in the URL that tells what you do is certainly helpful, we still had to take the regular steps to optimise the site. We began with ways to show Google that this is a real business. This included adding a Google map on the site, signing up to Google Business and submitting the site to important directors such as Yell, Yelp and 192.com

We then started optimising all the meta-titles and descriptions for our target keywords and adding regular content (around 3 pieces of 1,000 words per week) including what the site does and guides such as how does a guarantor loan work, how are repayments collected and what checks are carried out by lenders.

We generated some strong links using our own host of websites and on business and finance magazines and journals where we could take about the industry, specifically the recent increase in FCA regulation.

Next Steps

The website will be redesigned to look smart, presentable and user friendly. We plan to continue adding regular pieces of content and instructional videos to add a professional quality to the site and keep users on it for longer. Other typical SEO techniques include adding useful infographics and studies to generate interest and links from external sources. No doubt that as the site gets more popular, it will attract spammy links and comments from elsewhere so we intend to keep a clean link profile by regularly removing bad links through Google’s disavow tool.

Over time, as the site increases its positions on Google, we expect new lenders and partners will seek to get involved and this will give customers more selection when choosing a loan.

Within one month of optimising the site we have moved to page 3 for ‘compare guarantor loans’ and page 6 for ‘guarantor loans’ and anticipate we will reach page 1 positions for both keywords in at least 6 months time.

Congratulations to Leicester City for winning the coveted Premier League title.

It’s always great to see an underdog win and it’s perhaps the greatest sports story of all time.

However I saw Jamie Vardy in the paper today driving his Blue Bentley, and perhaps has just been awarded a bonus for his extraordinary talent this year and wondered ;do professional footballers need car finance?

Using Jamie as an example, he is paid thousands of pounds each week, lives in a beautiful house and could buy any car he wanted, so I would assume like many that he does not require finance.

But, surprisingly, many Premier League footballers, including Jamie are buying their motors on finance instead of cash up-front, despite their exaggerated earnings. And they’re not the only ones. Many high net worth individuals including business owners, bankers and even lottery winners also buy cars on finance. Why is this?

Well after talking to my counterparts I realised that here at Credo we also have some very high net worth individuals that have used our services and continue to do so. Many choose to fund their cars to release cash flow and with interest rates being at a historic low of 0.5% for seven years, purchasing the car on finance is a cost effective way of owning the asset. Instead of using huge funds to purchase an expensive car that will inevitably lose value, high net worth individuals opt to invest their capital elsewhere where they can enjoy greater rewards. A finance option also gives those who wish to purchase a ‘supercar’ a testbed to see if it actually increases in value. This can also be the same for classic cars, and this has steadily been rising in popularity over the years with some financing classic vehicles as a hobby.

At Credo, we know that working out the most cost-efficient way to buy a vehicle is almost as tough as choosing the right car in the first place. We have great relationships with more than 30 different lenders which means whatever vehicle you choose to buy, and whether you are a high net worth individual or not, Credo can offer a truly independent view on which finance option is the best for you.

Call us here at the office on01603 703180