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Node.js the Right Way: Practical Server-Side JavaScript That Scales

By Jim R. Wilson ISBN-13: 978-1937785734 Node.js the Right Way is a fantastic little book. It’s a small book (but then it’s Pragmatic exPress) and it doesn’t go into anything in much detail, but then that’s what makes it fantastic. It gives a useful and practical overview of writing Node.js server side applications and explains many of the tools and JavaScript patterns which will be useful to Node.js programmers. It starts off with examples of manipulating the local file system using Node.js. This struck me a little odd as the only thing I tend to use the local file system for is reading configuration files. If I need to write a file I tend to put it in Amazon S3. However, this is genius and looking at how to manipulate the filesystem gives some useful insights into Node.js programming. The book then goes on to look at networking with sockets, something which is often neglected in a world where we expect everything to be RESTful. There’s then a tour through scalable messaging, including clustering, how to access databases and how to write web services, including JavaScript promises and generators! The final chapter covers writing a web application with a single page front end and authentication. This is the only place the book falls down. Too much is covered in two short a chapter. It’s still quite useful though. This is not a book for a novice JavaScript or even a novice Node.js developer, but for once a little knowledge is not a dangerous thing and Node.js the Right Way will help increase that knowledge. It even led me to believe JavaScript might actually be the future. Click here to read the blog on our site. Words by Paul

Celebration evening marks the official opening of Pure’s new Ipswich office

Professional recruitment specialists Pure extended its Suffolk Day celebrations by hosting a special event on Thursday (22 June) to mark the official opening of its new Ipswich office.

Pure invited clients and local people to join them for an evening of canapes and drinks to celebrate its move to new, larger offices at the heart of the town’s regeneration area. The 21-strong Ipswich team are now located on Princes Street in the building which was previously the Co-operative Bank.

Paul Sheldrake, Senior Manager at Pure’s Ipswich office, said: “We’d like to thank everyone who came along to celebrate with us. After months of hard work to completely transform the building, followed by the busy period of moving in, we’ve been waiting for the chance to really show off our fantastic new home. It seemed apt for the event to become an extended celebration of our activities to mark the first ever Suffolk Day, designed to celebrate everything which is fantastic about this county including its local businesses.”

The regional recruitment agency, which also has offices in Cambridge, Norwich and Chelmsford, had previously been situated in Ipswich’s Queen Street for nearly a decade. Having grown significantly over the last ten years, the team needed to move to larger premises but remained committed to staying in the town which is currently undergoing an extensive transformation.

Paul added: “These are exciting times for Ipswich and we are proud to be a part of it. Our office looks fantastic, and it proudly celebrates Pure’s culture and values. More importantly it has provided us with the space and location needed for us to continue supporting businesses to attract and retain high calibre employees and to help more people find their next exciting step on the career ladder. With Ipswich predicted to be among the top five UK places for economic growth this year, we need to be in the best position to fulfil our purpose of contributing to the economic growth of our region and to making a difference to people’s lives.”

Eastern region’s future finance leaders supported by Pure and Grant Thornton

Pure and Grant Thornton have delivered the second stage of 2017’s leadership and career development programme specifically designed to support finance professionals in the East of England.

The Finance Leadership Programme aims to support high performing individuals looking to progress their career to Financial Director level. Thirty-four people from across the region attended the interactive seminars which took place at Grant Thornton’s offices in Norwich, Ipswich and Chelmsford throughout May and June. The topic of discussion covered was ‘The importance of raising your profile as a business leader’, supported by several high-profile Finance Directors or Managing Directors from within the region, sharing their professional journey to Board level. The first session of 2017, held in March, focussed on the topic of Effective Leadership.

Tom Earl, Associate Director at Pure, said: “A wider support network like this can play a critical role in assisting ambitious and talented individuals to reach their full potential. Our aim is to support the region’s future finance talent by helping them to explore the skills and experience needed to further progress, add value within their organisation and to become effective leaders. The sessions are designed to be a relaxed and neutral forum where like-minded senior professionals can share experiences, hear from those already in high profile leadership roles, gain business insight and spend time on their personal development.”

Darren Bear, Practice Leader for Grant Thornton’s East Anglian office added: “Alongside our work with dynamic, forward thinking business across the East of England, we have a wider purpose at Grant Thornton which is to get businesses, individuals, cities and communities working together to create a more vibrant, progressive and productive economy at all levels. A crucial part of this is ensuring there is sufficient local talent available with the right skills to help our region’s businesses grow. The Finance Leadership Programme provides an excellent step towards this goal.”

The programme is delivered free of charge in return for a small donation to charity. To date, the events have raised £1,562 which will be split between Norfolk’s The Big C charity, The Norfolk & Norwich University Hospital NICU, Brightstars in Bury St Edmunds and Chelmsford-based charity Kids Inspire.

The final sessions of the 2017 Finance Leadership Programme will be held across the region in September. For more information contact Lucy Plumb on lucy.plumb@prs.uk.com

5 reasons to work for a small company

Five reasons to stop working for an international corporation and move to a small company, as told by someone who’s been there, done that and got the lanyard.

After spending my early twenties living and working abroad, I moved back to England in 2012 to start my career.

For five years, I made my way. I was a little fish in the open sea – one of a global workforce of over 20 thousand people. I made progress, moved departments and secured a promotion. I learned so much about business, savings and investments, and worked with some wonderful people. At the same time, I learnt about office politics, who my allies were and who I needed to avoid if I wanted to get something done. I wondered, are all offices like this? My team are creative, willing and able, so why is somebody based in another part of the country not allowing us the time / budget / headspace to make things better?

I’m a few months into my role as Marketing Executive at Indigo Swan, and the decision to move from the ocean into a lovely little pond was one of my best. Here are 5 things I’ve learnt in 5 months.

The welcome is warmer

New starters are a statistic in the employee turnover for big companies. The onboarding is brief and standardised. You might end up in a room with 10 other people all working in different departments. A small company, however, can tailor their training process to you. Chances are, you’ll be 1-2-1 with your Manager, giving you an understanding of how the company works, with lots of time for Q&A. They want you to feel ready, confident and qualified for your first day on the job.

An education that’s worth more than the paper it’s written on

SMEs don’t have the scale to offer secondments or promotions very often, but that certainly doesn’t mean there’s no chance for development. You see the business from all angles; from marketing and client acquisition all the way through retention and to renewal, you understand the journey your customers go on. This gives you a great knowledge base to make decisions, and lets your colleagues know that they can rely on you. Plus, it gives you the chance to find out where your strengths lie. Teams in big companies are segregated from most other areas of the business. Nobody can know every area inside out.

A louder voice, without needing to shout

National companies are often reduced to an unwritten “who shouts loudest” policy. I even received feedback during my previous role that I wasn’t “bolshie enough” (nail + coffin). If you put yourself in an environment that encourages innovation, supports your ideas, and gives you the time to see them through then you’re onto a winner. That’s what I’ve found with Indigo Swan and I see it happening around me all the time. We have a system in place where improvements are suggested and looked at by someone who can implement them. The best bit about this is that it actually happens. It’s not an empty promise from internal comms.

Visibility, accountability, opportunity – the limelight shines on everyone

Goliath companies tend to reward hard work using financial incentives. This drives bad behaviours, with employees working double time in the months leading up to bonus pay day, scrupulously asking for feedback and collecting evidence. I’ve known people to delay their departure from a company so they get their bonus. Nobody really wants it to be this way, not even the managers, but those bad behaviours are a hard habit to break. Another thing making it hard is that the lines between role and responsibility are seriously blurred. Members of the senior leadership team often straddle two roles or manage too many teams, and sometimes one role is shared by two people. How can success be measured, or rewarded, if it’s unclear who’s responsible?

Now imagine a place 0.8% of the size of the one I’ve just described. Everyone knows what their job is, knows how to do it and enjoys doing it. They know who to ask if they need assistance, and also know what their own specialisms are. The work is efficient, and overflows with the small business mentality that everybody mucks in. When you get to this level of competency, employees develop behaviours that deserve recognition: being helpful, innovating, showing respect, working professionally, acting with integrity, going above and beyond. In this environment, reward isn’t often financial, but look around you – does anybody mind? The likely answer is ‘no’, because it comes in so many other ways. A ‘well done’ from your manager in your weekly 1-2-1, a ‘thank you’ from your MD in the monthly team meeting. Perhaps you’ll be given an opportunity to work on something new, because you’ve impressed everyone with how well you worked on your last project.

In this mythical place, you hear ‘well done’ more than once a year, and your career development is actively supported. Things are put in place to help you do your job better. Luckily for me, it’s not a myth anymore.

People care more – about you, about the company, about themselves

Individual teams from big companies tend to rally together and there’s often a great sense of comradery, but this isn’t the case outside the bubble – does your CEO know about the great work you do? Does your manager’s manager know your name? People shouldn’t have to log on at the weekend to prove they’re working hard.

Small companies look after their people, because they know they’re crucial to success. They provide their humans with the habitat they need to thrive. A safe, empowered pair of hands is a valuable pair of hands. Indigo Swan have a Mindful Employer accreditation, and everybody here knows what’s available to them if they ever want to talk about how they feel, positive or negative. In places like this, everybody is rooting for you.

It can be summed up in one example…

If you work for a big company, you buy a cake on your birthday to share with your team.

If you work for a small company, your team buys the cake for you.

Business health checks: how fit is your business for the future?

We’ve all heard the old adage ‘prevention is better than cure’. It’s usually used in relation to our health. But it can just as easily be applied to the health of your business. Surely it’s better to treat those niggling issues before they become bigger problems that are going to be much more difficult, and costly, to fix?

That’s why I recommend all businesses should consider a business improvement health check every few years.

What is a business health check?

A business health check seeks to answer one big question: how fit for the future is your business?

It’s a chance to take a step back from the day-to-day running of your organisation and look at it with fresh eyes. It asks you to answer key questions about your business, looking at different aspects of current performance and, critically, the factors that determine future success.

By looking at your people and culture, resources, sales and marketing, operations, finance and innovation, a business health check highlights areas of strength but also potential weakness. It identifies areas for improvement, giving you the opportunity to close any cracks before they threaten the very success of your business.

There are various online tools which pertain to offer a free business health check. The main problems with these is that they usually only take into account one person’s view and lack any sort of context. They rely on an element of self-diagnosis. And anyone who’s ever Googled ‘headache’ should know how dangerous and unreliable self-diagnosis can be!

A business health check only offers real value when it considers more than one person’s views within the specific context of that business and the environment in which it operates. Honesty is another vital ingredient!

Why is it important for your business?

We’re all guilty of spending our time working in our business rather than on our business. We work day-to-day to deliver against targets and customer expectations. Having the time to look at the wider context and to think about potential improvements is all too often a luxury that rarely makes it to the top of our ‘to do’ list.

But for a business to really thrive and stay ahead of its competitors in the long run, continuous improvement should be part of your business’ DNA.

Let’s use a quick analogy to demonstrate. Modern medical advances have meant that regular screening programmes for certain types of cancer have seen survival rates improve dramatically. Any potential issues are diagnosed at an early stage, giving the opportunity for treatment and intervention before things have advanced too far.

Whilst I can’t pretend that a business health check is on the same scale as life-saving interventions, similar logic applies. If you regularly asses the health of your business, you can spot any potential problems early and act before they become critical.

Taking action early is likely to save you money. Indeed, by regularly questioning and improving your processes, your business is likely to become measurably more successful.

Why should you involve me?

If we want to get our health checked, the sensible thing is to go and see a doctor because they’re an expert in their field.

Similarly, if you want to get the health of your business checked, the sensible thing is to consult an expert! Calling someone in to help isn’t a sign of weakness. It’s simply acknowledging that you can benefit from some professional advice – two heads, as they say, are better than one!

When you’ve worked within a business for a while, it’s easy to overlook a threat or miss an opportunity to add value because you’re simply too close.

I provide clarity and balance. And a lot of experience.

With over 25 years’ senior management experience in technical innovation, lean operations and customer excellence, I’ve got a lot of knowledge that he can apply to your business. You can take advantage of that to learn how to do things better based on real-life examples.

At the end of the business health check I will supply you with constructive feedback for discussion and review. It will identify strengths but almost certainly provide opportunities and solutions for growth.

Our business health check isn’t a threat to you or your business. It’s not about pointing a finger and blaming people for things that aren’t working quite as well as they might. It’s about taking a positive step on a continuous improvement journey, however you choose to progress it.

So what now?

Could your business benefit from an external, balanced health check? And do you have a willingness to change?

If so please feel free to call me on 07468 499131 for an initial chat, at absolutely no cost, to find out more.

Know your plumbers from your electricians: The right tool for the job

As software developers, we at Naked Element, are skilled and experienced in a number of different programming languages (see below) and aware of many, many more. Choosing the right programming language for a piece of software is as important as choosing a hammer to knock in a nail, a flat headed screw driver for a flat headed screw and a cross headed screwdriver for cross headed screw. However with software it’s far more complicated as there isn’t always just one tool for the job.   It’s also important to consider the skills you have at hand. For example, you wouldn’t usually ask a plumber to fix your electrics or an electrician to fix your plumbing. However, given enough time most plumbers could learn to do electrics and vice versa. Generally people with a talent for practical things can easily pick up other practical skills. It’s the same with software developers, but you have to consider whether the investment in new skills will return sufficient results in an acceptable time frame, or whether to risk compromising your margins by bringing in already experienced outside help. It’s not an easy decision!   Software developers (the good ones at least) love learning new things – programming languages in particular – but there are divisions of course. Some software developers are only interested in writing software for Microsoft Windows, for example, or for Open Source (see below) platforms such as Linux and the tools they use are quite different. It’s even more pronounced with Android developers and iPhone developers! You don’t often get developers who like a bit of everything, but it does happen, and those are the sorts of developers we have at Naked Element.   It’s true that we’d happily write Java (a general purpose programming language aimed at open source software development) all day long, but that wouldn’t allow us to develop complete pieces of software. We regularly use various combinations of Java, Ruby on Rails and JavaScript in order to get the best result. We’ve turned our hand to Python and, more recently, Microsoft core languages such as C# and VB.net too. It depends what our clients need and our assessment of the right tool for the job. Sometimes it’s not even about choosing a programming language. Sometimes it’s about choosing pre-built software, such as WordPress, and customising it to our client’s needs. We wouldn’t use WordPress for anything more complicated than a simple e-commerce system, but for websites, including ours, it’s the right tool for the job.   So when you’re choosing your software development partner, consider whether they’re using the right tools for your project or whether they’re just using the hammer they’re familiar with to knock in your screw.   What’s a Programming Language?   A programming language is a formal language that specifies a set of instructions that can be used to produce various kinds of output. Programming languages generally consist of instructions for a computer. Programming languages can be used to create programs that implement specific algorithms. (https://en.wikipedia.org/wiki/Programming_language)   Open Source   Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose. (https://en.wikipedia.org/wiki/Open-source_software)

Click here to read the blog on our site.

Words by Paul

You were only supposed to blow the bloody doors off…

I woke up at 1.30 on Friday morning and made the mistake of checking the first few results. I never got back to bed. Whatever your political persuasion it is hard to see the election as anything other than a bad result for Theresa May. I think it was the best of possible results for the UK.

Anyone who has read my ramblings over the past decade or so will have gathered that I believe austerity was the wrong policy at the wrong time and that the decision to leave the EU was hugely misguided. Unlike many, I think it was right that May sought the approval of the electorate before the true Brexit negotiations started – I am delighted that approval was withheld.

There are many positives to take from the results. My natural leaning is toward progressive policies but I was concerned that under Corbyn’s friendly geography teacher persona lay a hard-left core that would simply see organised labour replacing the ultra-wealthy as the principal beneficiaries of socio-economic policies – leaving the many with little change. I was heartened by his acceptance of manifesto promises that conflicted with his own long-held views – his belief in party democracy appearing to trump his personal convictions. The Labour party now has a short period to rebuild, embrace those who had distanced themselves from Corbyn, and hopefully emerge nearer the centre with a deliverable alternative to austerity.

The rise of Ruth Davidson in Scotland has been a breath of fresh air. Her swift and unequivocal condemnation of the more illiberal views of the DUP was welcome, as was her assertion that country was more important than party. This makes a hard Brexit less likely.

The young have started to engage in the political process. For too long people of my generation and older have had a disproportionate influence and it’s great to see this starting to reverse.

And finally, Theresa May’s weak and wobbly performance has demolished any semblance of steeliness – this is no Iron Lady. We can now move from the silly confrontational negotiating stance to one that seeks the best outcome for both us and our long-term European friends and allies. The best negotiations result in a win-win.

If I were a betting man my money would be on a Labour Government by Christmas, with a small majority, supported by a progressive alliance. I think the chances of us leaving the EU during my lifetime have receded considerably. The negotiating timetable was impossibly tight even before the election was called. In two years’ time we will enter an interim arrangement and there we will stay indefinitely or at least until everyone has long forgotten about Farage, Gove and the £350m a day.

So, if this prediction came to pass, what would it mean for investors?

Broadly, it’s hard to see Labour’s spending pledges as any less realistic than the Tory’s. They would have been more appropriate in 2010; the risk now, especially against a background of falling immigration, is that we have too little productive capacity in the economy to absorb the additional expenditure and so risk stoking inflation, but they are at least pointing in the right direction. It is a great shame that Osborne abandoned the concept of a mixed economy in favour of a politically-motivated desire to reduce the size of the State. His failure to step in after the financial crisis, when the private sector was unable to, lies at the core of many of the tensions we now face.

We can look to the US for recent examples of both parties’ economic policies in action. Nationally, Obama introduced a Keynesian stimulus in 2010 that was not a million miles away from Labour’s proposals. It was universally accepted as being successful – covering its costs over a five-year cycle and stimulating growth. At around the same time the State of Kansas introduced tax cuts with the expectation that these would spur economic growth – along the lines the Tories are proposing. The Kansas experiment has been roundly judged to have failed. It would be too simplistic to cite two examples and draw firm conclusions, other than the Labour route does not have to lead to economic disaster.

While I would like to claim it was down to our skill, the fact is that much of the exceptional investment gains we have seen over the last twelve months have been illusorily. The fall in the pound after the referendum has seen the nominal sterling value of overseas assets and income increase. The real value of these gains will be eroded by inflation. Much of the currency depreciation was in the expectation of a hard Brexit. Any Brexit is going to be costly but a soft Brexit will be less so.

The UK economy is in a pretty dire place already. Last year we found ourselves growing at the fastest pace in the G7; in the first quarter of this year it was the slowest. This is after a 13% fall in the value of our currency and while we still have the benefits of full EU membership. It does not auger well for the future. Even before we have introduced controls, skilled immigration has fallen – in part because repatriated pounds are worth less but equally because foreigners no longer feel welcome – an aspect that leaves me both sad and ashamed.

With so much political uncertainty around Brexit it is simply not credible to assume private sector investment will step up to the plate to fill the gap left by a schism with Europe. The time for a mixed economic response that sees Government expenditure alongside private capital is surely now if we are to dampen the negative effects of Brexit. Against this background, Labour’s tax and spending plans appear not simply plausible but timely and essential.

The housing market remains a concern and the election has not improved the outlook. The rise in the youth vote will mean all parties will shift their focus to improving the lot for this cohort – which boils down to fixing the housing market. There is no pain-free way forward. The failure by successive Governments to boost supply has led to housing becoming an over-priced asset while the growth of the buy-to-let sector has increased risks. An increase in supply coupled with reduced demand on the back of lower immigration will see prices fall. With luck this will be experienced as depressed future growth – history suggests it is more likely instead to be a dramatic correction. The housing market is key to consumer confidence. Although we cannot spend the value of our homes they nonetheless exert a strong psychological influence. If house prices are rising we feel more confident and are more likely to spend, and the opposite when they are falling.

Compared to global market capitalisations our core portfolios have a UK bias. The justification for this rests on the multinational nature of many UK listed firms and the perception of relatively low political and currency risks. Over coming weeks we will be looking carefully at the extent this bias remains justified and the degree to which our portfolios are exposed to the effects of a strengthening pound if the risks from a hard Brexit continue to diminish. We have a reasonable exposure to smaller and mid-cap UK companies. Although these reflect factors that are likely to see stronger returns over the long term they are also firms that will tend to be more dependent on the domestic economy. We will be considering whether the extent of our tilt towards these areas remains appropriate.

Overall, these are minor tweaks to our long-term strategy. We remain of the view that in these uncertain times diversification is the key to managing risk.

Keep calm and carry on!

If you’re interested in finding out more about how the Millennial generation is likely to change our world over the next decade then why not come to our Masterclass at the UEA on 18th July? Two of our Millennials, Radi and James, will be presenting their research on long-term socio-economic trends. Very interesting stuff with some surprising conclusions.

More details and book a place here: https://www.chadwicks.co.uk/seminar-registration/july-2017-new-generation-investing/

Sign on the Dotted Line – Why Contracts are Important

Contracts might seem like something only big business needs, and many small companies work without them, but if your work is important to you, it is vital to have a contract in place. A well put together contract can make a business relationship stronger and more successful, so it is worth investing some time and effort in getting a contract just right. When people think of contracts, they often seem daunting, filled with complicated language only solicitors understand, fine print made to confuse the signatory and seemingly endless clauses that only apply in the most unique of circumstances. Documents like this are off putting, and occasionally detrimental to the business process, especially at the beginning of a new working relationship. Contracts don’t need to be pages and pages long, or contain lots of legal jargon or penalties, the most important thing is that all parties understand the content of the contract and all are in agreement as to their own responsibilities. It is very important to make clear what is expected of each party and what will happen if either side fails to keep up their end of the agreement. Being clear on cost is essential too – what is included in the charge and, very importantly, what is not included. A good contract should only contain information relevant to that particular piece of work and should be written in simple, understandable language where possible. Having someone sign something they don’t understand is not a good way to begin! For general terms of business, applicable to every piece of work, a Master Service Agreement can prove useful to accompany each specific work contract and Naked Element agrees and signs an MSA with every client. This MSA does not oblige either party to work with each other, it merely details the quality of the service or product, each party’s availability throughout the business relationship and the responsibilities they have to each other. Only once a schedule is signed, does it become a binding contract. The MSA defines the confidentiality clauses, copyright details, intellectual property rights, payment terms and the scope of charges as well as liability from each party. These key details are indispensable for any business, whether the project is worth £500 or £5,000,000 as they are crucial if something were to go wrong. Contracts also shouldn’t be designed to catch someone out, or tie them down unnecessarily, they should be an agreement, put together for the benefit of all parties. Where possible, a clever business person should be open to discussing and amending a proposed contract before it is signed if the other party wishes to make changes. It is also often beneficial to include a clause allowing either party to revisit a contract for adjustment after a set period of time. Being flexible and open to future issues in this way increases trust between parties, making a successful business relationship more likely. A good contract should:

  • Only include relevant information
  • Use simple language
  • Outline benefits of the contract to both parties
  • Be negotiable
  • Be adjustable where appropriate

With a proper contract the client will feel they can depend on the product or service they are paying for and can rely on the contract to ensure they will not be out of pocket if something goes awry. By the same token, the service provider is protected by the contract if a client should renege on something that was previously mutually agreed upon. A good contract, that has everyone’s interests covered equally, makes a business seem more trustworthy, as well as more professional, and if everything goes well, more likely to do business again. Click here to read the blog on our site.

Chamber Cyber Security Conference

Cyber security is a topic that is on everyone’s minds this month, and if you follow the news it will be obvious why (and if you don’t, see our previous blog posts!). On May 18th I attended the Norfolk Chamber of Commerce’s Cyber Security Conference, hosted by Paul Maskall. The itinerary included four very relevant talks from speakers Kitty Rosser, Peter Freeman, Andy Taylor, and Rahul Colaco.    On the 15th May 2018 a new legislation will be put into place, replacing the current Data Protection Act (DPA). This new law is called the General Data Protection Regulation (GDPR). Kitty Rosser explained how we can make sure that we are complying to this regulation before it comes into effect, protecting both ourselves and our customers. Below is a short summary of the key new aspects of this law:

  • Accountability and transparency – ensure that you are absolutely clear about what you will be using their data for
  • Data protection by design – build data protection into processing activities from the ground up
  • Consent – a high standard of consent is required, and you will need to record how and when this consent was given
  • Data subject rights –  the rights from the DPA will be carried over, with the addition of the right to transparency, portability and to erase personal data
  • Data protection officer – this is a new mandatory role for businesses whose activities match certain criteria
  • Data processors – records must be kept in writing and electronically for reference
  • Fines – the maximum fine can be much higher (€20 million or 4% of global group turnover, whichever is highest)

Peter Freeman explained how managing your network can make all the difference when defending yourself from a security breach. Something I hadn’t considered before to refrain from giving your WIFI password to visitors, as you don’t know what is on their hardware that could affect your network, or even better – have a separate network for guests. For a similar reason, you should also change your wifi password at regular intervals, to keep it secure and harder to reach. There are several wireless encryption types that have been hacked and compromised too, so you should only use WPA2 with PSK or Enterprise. In essence, monitor who is on your network, and keep it as restricted as possible.    Andy Taylor was full of hard hitting statistics, and emphasised that hacking is often a business problem, not technical. Some of the figures that stood out most to me were:

  • 99.9% of victims have anti-virus software 
  • 99.9% of breaches include stolen credentials
  • Attackers are on the network an average of 150 days before breaching
  • 66% of malware is installed through corrupt email links

There are steps we can all take to ensure that we don’t inadvertently ‘invite’ hackers onto our network. You should therefore have in place day to day cyber essentials, including user access controls, malware protection, patching, and boundary wall configuration. It is also important to have risk management, so that if you are attacked you have all of the necessary components in place to recover quickly.    Rahul Colaco expanded on this, explaining that you need to have a plan on what to do if you are attacked, for “you are only as good as your security measures”. It may be that in response to a beach, the IT department needs to switch off, the legal department needs to discover what legal consequences there may be, whilst the rest of the business needs to operate as usual. This is no easy task, so pre-planning for the worst care scenario is the most effective way of managing the situation.    As Paul Maskall recapped, you need to look at the value and risk of the data you hold, and ask yourself the following question: what do you have in place should you be breached? Do you have an incident management policy? It is also key not to “fire and forget”, but instead keep your software up to date and check it regularly. At the end of the day, it is usually your client’s data that would be at risk and in order to deserve their trust, it is your moral duty to protect it.   Words by Emily

Six simple steps to achieving customer excellence

Recently, I experienced first-hand both ends of the customer service spectrum. I had a wonderful experience at a local Indian restaurant where the hospitality was first class. In contrast, I was on the receiving end of some particularly poor customer service at a main car dealership in Norwich.

Whilst I’ll certainly be returning to the Indian restaurant, and recommending it to my friends, the experience at the car dealership left me with a very sour taste in my mouth. Maybe I just caught them on a bad day? But really, there should be no excuse.

“Customer excellence” is one of the areas I spend a lot of time working on with my clients. The importance of it is often ignored within organisations, as targets and deadlines take precedence. But ignore it at your peril. Customer excellence is a vital ingredient in business growth.

What is customer excellence and why is it important?

In short, customer excellence is about being excellent in the eyes of your customer. A simple concept, but very important.

Customer excellence drives profitable growth. By putting your customer at the centre of everything the company does, you’ll ensure that you’re delivering the product or service that they need. Doing that will help you achieve long-term customer satisfaction which, in turn, means you’re better able to maintain a sustainable competitive advantage. So, it’s not just about creating a warm, fuzzy feeling for your customers. It’s directly linked to the successful growth of your organisation.

But building a culture of customer excellence within your organisation relies on your team having the passion and commitment to delivering a positive customer experience time after time. How do you build that?

Here are my top 6 tips on how to bring customer excellence to your organisation

There are a number of key steps to building and sustaining customer excellence within your business:

1)     Be clear on what your customer needs

It’s a pretty fundamental concept for business success. But knowing exactly what your customer needs is vital. If you don’t know, find out. Conduct some market research and refine your proposition based on the findings. Understand their challenges so you are equipped to deal with them.

2)     Add value

Once you know what your customer needs from you at a most basic level, think about how you can add value to that through your customer service. How can you exceed expectations? What can you do to make them go ‘wow, that was great’ and go and tell their friends/colleagues about it.

3)     Communicate effectively

Be clear on your core values as a business and communicate these across the organisation. Keep everyone in the loop, both internally and, where relevant, externally, so they feel like an important part of the business.

4)     Empower your customer-facing staff

Make sure you give your customer-facing staff the training they need to do a great job. Remember that your customers are individuals. Give your staff the training and empowerment to treat them as such. And, just as importantly, allow them the time to deliver customer excellence rather than encouraging them to rush on to the next call.

5)     Listen and learn

Gather survey feedback from customers and act on it. Learn from complaints. Listen to your customer service staff. They are the ones speaking directly to your customers and can be a mine of useful information.

6)     Measure differently

Implement ways to measure customer excellence and the resulting customer loyalty. Yes, the number of customers serviced per hour might be a very important metric within your business, but delivering excellence is likely to be worth a lot more in the long run. Think about how you can measure these things and develop a continuous improvement plan to create customer loyalty and share success.

The effect of customer excellence

My recent experience perfectly illustrate the value of customer excellence. Whilst I’m looking forward to taking some friends along to my new favourite Indian restaurant, I’ll be advising people to steer clear of the car dealership. And yes, that’s based on one bad experience. But that’s all it takes.

So, I am on a mission to help businesses create a culture of customer excellence and reap the rewards. Don’t let your customers settle for anything less; give me a call on 07468 499131 to find out how.

It’s not sales, it’s a way of life

People’s barriers start to rise the minute they hear the word ‘sales’. Images of cheap-suited, fast-talking phone drones appear, desperately trying to sell something nobody wants or needs. Scarier for some are the words ‘sales training’ – being taught how to give the hard sell, hit the targets and seal the deal no matter what. This ruthless vision harks back to the Eighties and is still conjured up in many minds when dealing with the topic of sales. This figure is outdated however, and the sales training that Naked Element receive couldn’t be further from it. The Naked Element team are trained weekly through the ‘Sandler‘ methodology by Ermine Amies who uses psychology to understand potential clients (and occasionally coloured plastic dinosaurs). The Sandler style encourages businesses to affect lasting changes in how they operate, not a big buck quick fix. Sandler offers a systematic approach to sales, rather than focussing solely on sales targets. It’s about understanding people and their needs, about building relationships. It also offers the opportunity to get support and advice from peers, to share ‘war stories’ and help to expand each other’s knowledge and gain practical experience of a sales environment. While not everyone will think they have the time or money to invest in such training, for those who are serious about improving their business skills and broadening their professional repertoire it can prove invaluable. It improves relationships between a business and their potential customers, increases the number of positive interactions between them and ultimately leads to an increase in successful results! When Naked Element makes a sales call, they really do want to get to know you and your business first, and sell you something second.  Click here to read the blog on our site. Words by Lauren

Choosing the right size air conditioner for your office

As the summer starts in earnest, we again face the ironically hot potato of many an office manager; Air Conditioning.

We are all well aware that one man’s Sahara is another woman’s Antarctic, but we offer the following advice to try to achieve that magic happy medium somewhere between ‘surface of the Sun’ and ‘dark side of Pluto’.

Air conditioning units are rated by capacity to cool, measured in BTUs (British Thermal Units) per hour, so the higher this figure, the more cooling you will get.

The main consideration with regards to the required output is not how low the temperature you want to reach is, but how big the room is.

Room Size (m2) BTU’s per hour 45 12,000 55 14,000 65 16,000 75 18,000

This will give you a good start on calculating the rating of the conditioning unit you need, however life is rarely this simple and there are a few other considerations to add in to the mix. The size of windows and how much direct sunlight will also need to be factored in, as a south facing office with large glass windows will obviously need more cooling than a shady basement. Lastly, the amount of people typically using a space will greatly influence the size of the unit required; it is estimated that after the first two people in a room, each additional person will add 600 BTUs to the required cooling capacity of an office.

It is tempting to just go for the largest BTU rating you can find – after all surely it will just work quicker. However, due to the fact that air conditioning units will both cool the air and remove moisture, too large a unit for a room will cool all the air before having a chance to remove the required humidity, leaving you will a clammy and uncomfortable space. 

We hope that this helps you chose the right air conditioner for your office, if our sales team can be any further help, feel free to give us a ring.

Exclusive Norfolk Chamber Member Offer –  10% off when you spend £250 + VAT.

Use code NCM10 at the checkout or mention it when calling 0808 278 3258

Not to be used in conjunction with any other offers, one use per customer. Valid until 31st December 2017.