Member Blog

Norwich solicitors firm Hatch Brenner is supporting local charity Norwich & Central Norfolk Cruse Bereavement Care as they hold an informal networking breakfast on Thursday 14 March.

The Business Breakfast, to be held at the Assembly House on Theatre Street, is a chance for representatives from local businesses to discover more about the work of the charity, how they help, and why bereavement support is so important for each individual the charity supports.

Becky Bushell, Norwich & Central Norfolk Cruse Bereavement Care fundraiser commented: “We are looking forward to holding our next Business Breakfast at the Assembly House in association with our long-term community partner Hatch Brenner Solicitors. It will be great to see familiar faces from the business community, as well as to introduce our work to new professionals. Support from the local community is vital in allowing us to operate and provide specialist support via our highly trained volunteers.”

Dawn Parkes, Hatch Brenner Managing Partner, added: “Through our partnership with Norwich & Central Norfolk Cruse Bereavement Care, we have seen first-hand how committed the team are in caring about and understanding the needs associated with bereavement. Cruse is often the only place people have to turn to when someone has died. The Business Breakfast is a good opportunity for the charity to showcase their work. It will be lovely to network with contacts and friends from the local community and to enjoy some delicious breakfast thanks to our neighbours at the Assembly House.”

For further information or to book your place at the Business Breakfast, please contact Becky Bushell at norwichcrusefundraiser@outlook.com or call 07392 080 994.

The Business Breakfast is on Thursday 14 March, 8am – 930am, with a suggested £10 per person donation to the charity.

Norwich & Central Norfolk Cruse Bereavement Care, 68 St Augustine’s Street, Norwich. NR3 3AD.

We were delighted to be approached by Eskenzi PR, a specialist PR agency that focuses on tech and cybersecurity across the UK and the globe. The role of tech PR is crucial to push out industry updates including changes in regulation, legal implications and other news stories such as hacking. Eskenzi PR have emerged as one of the leaders in this space and their work for the community and enterprise has been acknowledged with The Queen’s Award.

How We Approached Their Site

Carrying out an SEO campaign, we always start by confirming all the keywords that the client wishes to target. In this case, it included things like tech pr company, cybersecurity PR and PR agency London. Next, we have to incorporate all these keywords into the site, either through dedicated landing pages or putting the keywords onto prominent pages such as the homepage or services page. These words are incorporated in the content or better, the meta-title and main h1 heading, so this is weighted far more by Google.

Clean Up of The Site

We always insist on carrying out a clean up of the site in month 1. Using tools such as Screaming Frog and SEMrush, we are able to identify a number of things that need to be fixed, looking at the 189 pages on the website. This includes optimising every meta-title, meta-description, h1, images with alt-text, internal links, sitemap, robots txt and more. This achieves to make the site easily to index by Google and a much cleaner navigation for the user.

Link Building

Eskenzi PR have already generated natural links through their awards and working in the PR space. Our role was to take this up a level by getting links specifically from tech and marketing websites, including TechRound, Talk Business and more. The idea is make the site’s backlink profile to be very relevant to tech and PR and also have strong links and not just those on directories and blogs.

We have seen strong progress in the first month and are excited about taking the firm to the next level. 

As it has been well publicised in the press, times are tough. Well-established operators are taking the decision to close shops, leaving landlords in potentially tricky positions. In Norwich, high profile operators such as Toys R Us and Jamie’s Italian have taken decisions to close their doors.  With some tenants looking to leave, landlords need to know their rights.

If a tenant wants to vacate their property during their lease term, then this is normally done in one of three ways.  

• Insolvency. This is a big topic and one that I am able to advise on, but so much will depend on the specific details of any case. Unfortunately, the reality is that if a tenant has entered insolvency proceedings there is little a landlord can do.
• Break Clauses. Break Clauses are common in modern commercial leases and enable a tenant to terminate their lease early.  Notice requirements in Break Clauses are important and missing a deadline by even a day can render a Break notice unenforceable. Most Break Clauses are conditional; if these conditions are fulfilled then the tenant may vacate. Note that any ‘pre-break liabilities’ remain and a landlord will still have the right to pursue the tenant for these. The most common conditions are:
  • The tenant having complied with the terms of the lease (such as repairing covenants) 
  • Not less than 6 months’ notice must be given
  • Tenant must be up to date with their rent. 
• Assignment. Most leases contain the right for a tenant to assign (transfer) their lease to a new tenant, but in most cases the landlord’s consent is needed.  A landlord must act reasonably in considering a consent application, which involves carrying out due diligence on the proposed new tenant to make sure that they are of a financial position to comply with the terms of the lease. Leases often contain rights for a landlord to request rent deposits or further guarantees as a condition of the landlord’s consent to assign, albeit there are obligations on the landlords to behave reasonably in considering an application – and reasons must be given if consent is to be withheld.  

As re-letting property has become harder in recent months, it is important that a landlord knows their rights and takes appropriate action.  

Social Media can be an emotive subject for business owners. Getting new customers to your business from social media isn’t easy – it isn’t just a case of setting up your Facebook account and the cash pours in… so that isn’t the dream that we are going to sell! Some business owners we speak to are utterly frustrated by social, however, it really isn’t optional anymore. Your business needs social media. Whatever kind of business you are in, your potential customers are using social media. Social media has become a platform of recommendations and word of mouth. Social media content appears high in search results and it has become an expectation that a business will talk to its customers in some way on social media. My best advice to the SME with social media is work smart, pick the most relevant platform and apply all of your social effort there. Setting up an account on Facebook, Youtube, Twitter, Instagram and Snapchat is pointless if you don’t use half of them or all of the content you post is exactly the same. If you leave an account inactive and a potential customer finds it, you might look like you aren’t in business any more. No Instagram account is better than one that hasn’t had anything added for 10 months. Pick one, stick to it, fill it with things your customers will find interesting and enjoy. What is the right social media for you? I suppose this really starts with the question “What do your customers want?” Think about your customers’ interests, think about what they want to see, what do they watch, read and like? If you build a ‘profile’ of your typical customer then you can try to match it to the typical user for a social media platform. It will also help you to understand the sort of content to post. By way of an example a florist in a trendy part of town might reach more relevant people with beautiful photos and video on Instagram than they would with blog style posting on Facebook. If you want advice and help with social media, why not contact us today? Email hello@archantlocalimpact.co.uk or call 03331 365390.

Following the success of our campaign with their sister company, Trovex, we were approached by Focus Washrooms to help them rank better organically online for a range of keywords relating to commercial washrooms and bathrooms in the UK. Whether it is a shopping centre, school, hospital, there is an opportunity for providing a number of hygienic basins, toilets and cubicles for the general public to use.

The result of ranking higher on Google for Focus Washrooms can achieve greater brand awareness, new client acquisition and significant growth for the company, especially for keywords such as commercial washrooms. 

How We Approached The Campaign

Keyword Research

We started by sitting down with the client with the head offices in both Hatfield and Norfolk. We selected around 30 key terms to target on Google, so we can optimise accordingly for when people type these words or phrases in. Some of the words were very technical, including cladding, encapsulated doors and panelling and not something that our team had exposure to previously. 

We took this list of keywords and then integrated them naturally into the website, with some on existing pages and creating specific new landing pages for others. Ideally, to rank a keyword on Google, it needs to be present somewhere, and if mentioned in the meta-title and URL, this is best practice.

Site Clean-Up

In the first month, we carried out a thorough site clean up of all pages on the website. This included meta-titles, meta descriptions, h1 headings, image alt text, internal linking, sitemap optimisation and removing crawl errors and broken links. We accessed this information using tools like Screaming Frog and SEMrush which are both paid for – and they give you analysis of every page on the website and suggestions accordingly.

Link-Building

Still key to the Google search algorithm is having good quality links pointing to your website. This strengthens your domain and shows that you are being recommended by other sources around the web. We have reached out to different news sites and websites relating to health and business to show that Focus Washrooms is relevant in the industry. Over time, we need to ramp this up with more interviews, press releases and useful guides on their site that will naturally acquire good links.

Whilst it is still early days, we are very excited about this campaign and look forward to seeing positive results!

A resolution is a decision to do something differently to bring about positive change. Usually they tend to take more of a personal nature, whether that’s to exercise more or eat healthier (you can view the swan’s own resolutions here), but it can also be important to think about it from a business perspective.

As we plan for the year ahead it’s a good time to reflect on progress, plan how we want to grow our businesses and set goals. Many of us focus on improving efficiency, reducing costs, increasing employee engagement or want to expand our knowledge and skillset (one on the list for Indigo Swan).

In order to help us achieve our targets it’s essential to review our development regularly. As we enter the second month of 2019 many of us will be wanting to make sure we are on track to reach our ‘business resolutions’ and find ways to ensure that by the end of the year we accomplish our objectives.

If improving efficiency or reducing costs feature on your plan, then an energy health check has the potential to benefit your business. Reviewing your utility usage has never been more convenient and there are many simple energy saving solutions which can help you to reduce your energy usage. Let us help you to identify those areas which would be of greatest value to your business.

Philippa Bindley, Head of Customer Experience at Norfolk Chamber:

“We hadn’t looked at our energy spends for some time and we’d heard great things about Indigo Swan, so we asked them to run an energy health check to help us get a better understanding of how rates are calculated. The whole process was very easy and straight forward. We were given a friendly, dedicated account manager who was able to answer our questions quickly and efficiently. Not only did the health check save us money but we were also given some useful insights into how the energy market works. We only rent part of our building so it’s excellent to be able to take control of our spending.”

Do you know if your energy contracts and spends are in good order? Are your contracts coming to an end and you want to make sure you are on the most competitive rates? Or are you fixed into your energy contract until later this year, but still want to make sure you are with the best supplier for your needs when they end?

It won’t cost you a penny and we only need a few details from you to get started. We can then benchmark your consumption against the typical and best in class consumption based on national data giving you an instant idea of potential energy and cost savings.

Our energy health check includes:

• An audit of your current contract terms
• A review your energy consumption
• A review your current energy spends
• Detailed checks to make sure all your relevant agreements are correct and contracted
• A discussion around your company’s long-term energy strategy

We offer lots of tools and knowhow at Indigo Swan to help people make better business decisions about their energy. Get in touch on 01603625522 or email hello@indigoswan.co.uk to find out more about how we could help benefit your business.

For more information on our free energy health check service here.

Exclusive offer for Chamber members

Indigo Swan have been a member of the Norfolk Chamber for years and appreciate the opportunities for networking and collaboration that the membership brings.

As a Chamber member, you can receive £500 of free products to help with your energy management. You can choose from a range of products to suit your business size, and your energy goals

You can find out more about Chamber Energy scheme here.

We can advise you on how to spend the £500, but the choice is yours! Give us a call on 01603625522 or email hello@indigoswan.co.uk if you want to discuss further.

We were delighted to welcome Fiona Ryder, President of the Norfolk Chamber of Commerce, as our guest speaker for the Women’s Leadership Programme Sponsors’ Dinner on Wednesday 30thJanuary.

As one of only two women to ever hold the office of President at the Norfolk Chamber of Commerce, in her inaugural speech Fiona expressed her desire to promote the modernisation of corporate culture and boardrooms to ensure better economic outcomes. As a real champion of initiatives that effect positive change for our region, the award-winning entrepreneur, mother of three and prominent business leader was an inspiring guest.

We also took the opportunity to interview Fiona and share more about her career progression, her new role as president of the Chamber and her ambitions to help businesses recognise where they may be limiting their economic growth by conscious or unconscious bias.

1. Can you tell us a little about yourself?

I started my first company at the age of 26 and I’ve since grown several successful businesses including The Cube Group of Companies, an in-store audio visual and marketing business for high street retailers, which I sold for a seven-figure sum to a plc in 2006. Many local people will be familiar with my role as the founding Managing Director of Mustard TV. Being involved from the start meant developing the local TV station from scratch, including writing the winning bid to secure the licence from Ofcom.

I’m currently the Managing Director of TCD Media, a broadcast and digital production company based in Norfolk. Alongside this, I hold a range of Non-Executive Director positions including the Ipswich Building Society and the Norfolk Chamber of Commerce. I’m a Fellow of the Royal Society of Arts and Honorary Treasurer of the Royal Television Society (East).

1. Why did you agree to speak at the Women’s Leadership Programme event in January?

I know it can be hard to deal with prejudice and negative stereotypes of women in the workplace, whether it is conscious or unconscious bias in a culture where women are still largely the ones to take career breaks while raising a family. The next generation of female leaders need to be empowered to take their rightful positions. I hope that by sharing some of my own experiences, I will be able to help embolden and motivate more women to progress up the career ladder.

1. What are the biggest challenges facing female professionals in our region?

We still face a gender imbalance within the senior management teams and boards of our region’s organisations. In fact we are approximately seven years behind the FTSE 350 in terms of gender diversity on boards. There are so many positive business benefits to boards which are gender balanced and I want to encourage meritocracies, where people are selected as business leaders based on their merit, whatever their gender or background.

1. What do you think stops female professionals from aspiring to progress to senior management or board level roles?

Women can unintentionally hold themselves back from progressing up the career ladder because of a tendency to be more modest about their achievements. As a result they are not always as good at putting themselves forward for promotions. They need to have the confidence to go for it and not simply hope that hard work will get them noticed.

1. How do you think training programmes, like the Women’s Leadership Programme, can address these challenges?

The Women’s Leadership Programme helps women to address the factors which might be consciously or unconsciously holding them back. It will give them the tools and confidence to succeed at higher levels. It also makes employers more aware of the issues faced by women and helps them to understand how they can explore their talent pipeline and look to overcome any barriers which may be preventing inclusive progression.

1. How do you think the Women’s Leadership Programme will make a difference to individual participants?

It will really help the delegates to enhance their confidence as well as developing their leadership skills. It will give them the support they need to take the next step in their career, build their courage, networks and help them to understand and counteract any ingrained negative stereotypes.   

1. How do you think the Women’s Leadership Programme will make a difference to participating organisations?

The organisations showing the commitment to supporting their aspiring female talent to progress are also helping to create role models within their organisation and the wider region. The Women’s Leadership Programme is developing a network of like-minded professionals who will help to inspire and support each other. By participating, organisations will also help to evolve cultures and reduce the stereotypes which can hold women back.

1. How is the Norfolk Chamber promoting the development of leaders and talent in our region?

As only the second female President of Norfolk Chamber of Commerce, I’m championing the need for cultural innovation in businesses. The key is to aspire for balance in our board rooms and senior management teams. I want to highlight, support and promote the women already in leadership positions and help businesses to understand and recognise where they may be limiting their economic growth by conscious or unconscious bias.

For more information regarding our Women’s Leadership Programme please visit: https://womeninleadership.prs.uk.com/ or contact Lucy Plumb on 01223 666455

Completing a new office for a leading East Anglian law firm, we are proud to be celebrating another success at Bluespace. Spending time in the picturesque countryside surrounding Bury St Edmunds, our team enjoyed creating an enlivening working environment for the well-established local business.

Requesting a comfortable environment which would be well received by both staff and clients, our designers got to work using an inviting colour scheme that made for a nice contrast to the exposed wooden ceiling beams.

Ultimately, we wanted to create a space that people would look forward to spending time in, finding inspiration in the contemporary look and feel of the various areas. Using a selection of furnishings from our sister company, Office Furniture Scene, we are confident that we’ve fulfilled the client brief.    

At the launch of the new office, Leonard Newcome, Leonard Newcombe, the Head of Facilities at Ashtons Legal, described how: “The project to convert this old barn into an exciting office space was a long one, but totally worth it. We couldn’t have achieved this without the help of Bluespace, who helped not only design and fit out this new office but with our recent Cambridge office refit too. Our staff are happy, the surroundings are outstanding, and our clients are impressed”.

We have thoroughly enjoyed working with compliance experts, Robert Quinn Consulting, over the last few months. The company has a presence in both the UK and US and specialises in compliance and regulatory help for asset managers, fund managers and more. Being compliant is key to any regulated business and Robert Quinn have positioned themselves as a friendly, professional and experienced team that covers bodies such as the FCA, SEC, NFA and more.

What we have done for them

Keyword Analysis

As SEO specialists, our role is to help sites improve their rankings and search positions on Google. We always start a campaign with what are the main focus keywords that you are looking to target. This involved speaking to the client and getting some feedback. Since we have done a lot of work in the insurance and loans sector, we assumed that they would want to target similar keywords. However, with a more corporate focus on asset management, fund managers and hedge funds, the keywords had to be more focused in this direction and also more general keywords such as compliance consultants and regulatory experts were included.

Our role is to then incorporate these keywords into the site naturally, whether it is the homepage or creating specific landing pages to target each keyword – which will include characteristics, the service that they provide and a clear contact form.

Site Optimisation

To ensure the site is fully optimised for Google, we ensure that every meta-title, description, heading, image, internal link is fully optimised, with the help of tools such as Screaming Frog and SEMrush.

In addition, we ensure that there is a fully functioning sitemap and no broken links or crawl errors that will affect the indexing of the website.

Link Building

A good SEO campaign always incorporates link building into the mix, which relates to having good links pointing to your site. To consolidate the position of regulation and compliance, we have performed outreach to secure links on news, finance and business driven websites. In addition, we have been creative by writing articles on very specific questions that people might be looking for, such as:

• How to become FCA authorised
• What happens if you are not compliant
• Which industries are not regulated

With a clear link back to Robert Quinn, not only does it strengthen the domain but also lead to enquiries from potential customers.

We currently have 10 target keywords on page 1 and around 30 keywords on pages 2-4 of Google. We will continue with our clean up and linking efforts and aim to have secured top positions by Q2 this year.

Decision making is a vital skill for business owners, managers and workplace leaders, all of who have dozens of choices to make every single day. Many important decisions are complex and multi-faceted, and so there is no single solution. Rather, each decision needs to be approached as a unique challenge with its own set of factors and circumstances. This requires a logical approach which uses relevant information and expertise to guide your actions towards the most positive expected outcome.

Decision Making In The Workplace

Every manager will know that business decisions come in all shapes and sizes. Many are financial. Successful businesses depend on their ability to secure funding, balance their cash flow, protect and expand assets, and set budgets. Managers may also face decisions around company structure and partnerships, business strategy, product releases, employment, operations, and resource management.

Just as there are many different issues to deal with in business, there are also many different types of decision making. The appropriate approach will depend on factors such as the nature of the problem, your position of expertise, and the amount of information available to solve the issue.

For example, when you have all of the information available, you can make a purely analytical decision based on the facts. If you are negotiating a deal on the spot, you may not have all of the information, but may rely on a more heuristic method, or make your choice based on expertise alone if the situation calls for it.

What’s important is that you don’t make these choices blind. Decisions are only stressful when you can’t get a grasp of how to make the correct choice.

Making Logical Business Decisions

Whatever the problem you are faced with, you can take the following steps to make sure you are making the most logical and positive choice possible given the factors at play.

Recognise the problem – You can’t find a solution until you’ve recognised the problem. This step may seem simple, but it can be a process in itself. Issues can be complex and need to be picked for you to identify the main challenges involved. Be absolutely sure you are aware of actionable problems before moving forward, as this will save you time and resources later on.

Gather Information – Next, you should gather all of the information and data necessary to understand the challenge and its possible solutions. This step is all about sourcing the right amount of info from reliable sources. Keep it relevant to the problem, and don’t overload yourself. Ask yourself, “What do you need to know?” and “Who do you need to speak to?” to fill the gaps in your knowledge. Solid data will lead to more analytical decisions.

Identify Possible Solutions – Every business problem you face will have multiple possible solutions, or there wouldn’t be any need to make a decision! This step involves mapping out every reasonable solution. For example, if you are lacking the money to launch a product, possible alternatives may include seeking funding, investment, reducing costs, or a combination.

Weigh Up Options – Next, weigh up all of the data against the possible solutions to see which one has the most positive expected outcome. Even if you don’t have all of the information needed, or there are factors outside of your control, it’s important to quantify your decision making. This type of approach is emphasised by poker player Liv Boeree in her latest TED talk. When assessing your options, try to understand the risk involved with each, and consider the extent to which each is feasible, and is likely to lead to a desirable outcome.

Take Action – Once you have considered each of your options, you can come to a conclusion that is based on evidence. It will be logical and, based on the data you have available at the time, it will be the most likely to lead to a positive outcome. Now you can finally take action. Gather the resources that you need, negotiate with partners, and get your teams on board with your decision.

Review the Outcome – Effective decision making is a process of continual review and readjustment. After you make every major decision, ask yourself whether it was as effective as you expected. What worked and what didn’t? Is there anything you would do differently next time? This is all valuable data that should form part of a feedback loop that in turn leads to stronger decision making in the future.

Decision making is a learnable skill which you can develop with time. Come back to the basic rules outlined above and there will be no business dilemma which you can’t overcome. 

Keeping the entrance to your building spotless, especially the floor, isn’t just aesthetically pleasing (although first impressions have a well-recorded impact on your business), it ticks health and safety and budget control boxes too.

With Health and Safety Executive (HSE) statistics showing that the top cause of non-fatal injuries to employees in 2017/18 was slips, trips or falls at 31%  and 90% of slip accidents in public buildings occur on wet floors, it is vital to take measures to reduce the amount of water being traipsed through your premises. One of the easiest and most cost-effective ways of doing this is to install quality barrier matting, preferably on both sides of the threshold, reducing unsightly dirty flooring once inside the building. As more than 70% of dirt and moisture in buildings is tracked in by pedestrian and wheeled traffic preventing its spread is paramount. Depending on the footfall of the premises, it may be prudent to continue matting to the reception desk, lifts and stairwells.  

Using barrier matting doesn’t just prevent falls and keep your entrance looking nice, though, it also prevents soiling and increases the lifespan of all your building’s floorcoverings. Combined with a good cleaning regime, you can keep on top of the winter weather and keep your floors looking pristine.

The ROI of regular contract carpet cleaning is excellent as it doesn’t just prolong the life of the flooring it also ensures dust, dirt and mites are eliminated, which helps reduce the number of days of staff absence as a result of allergies and other related sicknesses. Obviously, it depends on a number of factors, including the colour, pile type, carpet quality, and amount of traffic your floors receive, when deciding on a carpet cleaning schedule, along with the nature of your business and we would recommend discussing this with your cleaning contractor. If they are treating stains regularly and vacuuming frequently, you may be able to get away with deep carpet cleaning twice a year. Equally, hard floor cleaning and refinishing extends flooring lifespan and improves hygiene levels.

So, if you invest in quality flooring, including entrance matting and maintain a regular, robust cleaning schedule, you will hopefully get through the winter with shiny floors and no nasty accidents. If you want your foyer to be the talk of the town, call Monthind on 01206 215300 to find out more about our contract and carpet cleaning services.  

What Has 2018 Brought For Chatsbrook?

Since its conception in 2016, Chatsbrook has gone from strength to strength and 2018 has been no exception. Looking back over our year of successes, 2018 has been the year of organic business growth.

Adrian Brooks, Director of Chatsbrook, specified that Chatsbrook’s greatest achievement this year has been “our organic growth through reputation of the business and the service we deliver. Clients have come to us for our reputation, which is evident as some of our clients have used our services numerous times throughout the year!”

At Chatsbrook we are proud to state that we always go the extra mile for our clients. We believe it is important for customers to receive not only the most competitive deal, but the best service too from the outset – Transparency is a key driver to the business.

2018 has also brought an enhancement of our product portfolio. Adrian articulated “Our product portfolio has extended into personal and commercial loans. This enables us to offer alternative finance solutions where security against an asset may not be the preferred choice or required. We can also look to consolidate outstanding agreements with one monthly manageable payment for customers. Furthermore, 2018 has also seen our contract hire offering expanded with new dealer partners for both passenger cars and light commercial vehicles.”

Our extended product portfolio means that we provide a seamless service for our clientele. Our ability to source, supply and finance vehicles means that our customers only have to use one service.

Catering for diverse markets has subsequently meant that we have financed an array of varying assets. But for Adrian there were two particular assets that stuck in his mind. “A 1980’s Matbro telehandler-which although was over 30 years old we successfully placed the funding for! The other was a stunning Rosso Corsa Ferrari 488 for a local customer.” I believe that highlights the extremities of what we can finance for our clients.

Furthermore, this year we have been able to build up brand awareness. We have attended more shows than ever before, from the likes of The Goodwood Festival of Speed, The Norfolk Show  and the Construction Show in Birmingham. Our presence at these shows have enabled us to conjure more business and build new partnerships. What we enjoy most about these shows is the fact that it allows us to interact with the general public and answer any questions that they may have.

Having had a great year of business and with hopes of expanding Chatsbrook further, we look forward to what 2019 may bring. Having made headway with the technology and classic car industry, one of our priorities this coming year is to build partnerships and generate more business within these sectors.

We pride ourselves on providing an unmatched, excellent customer service and 2019 will be no exception. We would like to say thank you to our clients for recognising this and for being a pleasure to work with. Without the flow of recommendations and reviews we couldn’t have enjoyed this success without you.