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Can you afford not to use email marketing?

If you want to, build your brand, engage customers and drive sales email marketing is the most efficient way to do it.

Whether your potential customers are using a smartphone, tablet or desktop computer, you can put your content in front of them. If the content is engaging, tailored to their interests and inspires action, the results will speak for themselves.

So why don’t all businesses use email marketing? Many decision-makers think it’s too expensive for them.

But that’s simply not true. The truth is that for £10+vat per month, you can launch brilliant email marketing campaigns that bring you great results using Smart Messenger.

Over on our Smart Messenger blog post ‘How much does email marketing cost?‘ we’re helping readers to discover more about email marketing, the costs involved and the benefits of using our service.

You’ll find all the details about our three plan levels in our in-depth article, but to give you a summary, this is what you need to know.

  • Every Smart Messenger plan comes with a dedicated account manager who you can call on for help and advice at any time.
  • On the Lite plan, you get 1,000 email credits pcm to send to unlimited contacts, which goes up to 2,000 on Standard and 5,000 on the Pro plan.
  • Our ‘Drag & Drop’ editor makes creating
  • Use custom fields on all plans to make your email marketing personal and targeted for different segments of your audience to enhance engagement.
  • Drill down into your data thanks to real-time reporting. This insight allows you to disseminate what content is working and what you need to change. In addition, on the Standard plan, you get Google Analytics integration.
  • Set up automated email marketing programmes with our Standard and Pro plans.
  • Need to send more? Extra emails are not expensive, calculate the total cost with our handy Smart Messenger calculator.

If you’d like to learn more, head over to our detailed blog or feel free to call us on 01603 858250 or email communicate@smartmessenger.co.uk for a demo.

Surviving the Covid-19 Risk Assessment Process

As a trickle of people begin to return to workplaces, we’re all needing to ensure we’re COVID-Secure.

We’ve got three articles in this newsletter to help you with this; firstly, Where to Start. Second, our Top 8 RedCat Tips to make it happen.

Lastly, a testimonal.

1. So, where to start?

  • There’s some great Government guidance here, but it’s a little generic and needs adapting to your business. Your output here is a section of your Health and Safety Policy, with your rules and procedures to prevent infection spread.
  • Next, we demostrate satisfactory levels of control through the Risk Assessment. The Health and Safety Executive in Northern Ireland have published a risk assessment template here, again helpful but it is generic and requires some work to be truly valid for your business.

2. Our top 8 tips in developing these;

  1. Don’t think this is a new or extra legal duty; you’ve already got a Policy and Risk Assessments, and COVID risk assessment is the same as any other risk assessment.
  2. Consulting your employees is a legal requirement, so don’t skip this part of the process.
  3. People are genuinely concerned for their health, and need to be assured. The Policy and Assessments need to be comprehensive and relevant to their work.
  4. Steal an idea from food factories; think of the flow of people and functions in your work place and follow this. It will help identify at which points the risks are greatest. So, start at the front door…….
  5. Dig out your copy of our last Newsletter, covering the Legionnaire’s Disease risks in the water systems that need to be dealt  with before a mothballed building is brought back into use.
  6. Be realistic about how many people you can safely have within your premises
  7. Provide visual prompts to ensure compliance at all times, not just first thing in the morning
  8. The guidance has been criticised for being vague. So, do what you feel is the right thing. If its not safe to open stay closed. If you’re happy to, then adapt to remain safe.

​No Wherewithall?

We’ve been working on this since January. We’ve absorbed, digested and applied the Guidance, and we’ve developed and used some of our own templates.

In short, we’re here to help you if you need us. You know where we are!

3. A Client gave us a fantastic Google Review last week following our COVID19 work with them; “Are you a business owner concerned about Covid 19? Speak to Richard and Sarah at Red Cat Partnership. I now have the confidence to carry on safely thanks to an extensive overhaul of my safety practices and risk assessments etc. Invaluable support from one of the most professional and on-the-ball companies you could hope to do business with.”

New ‘How To Set Up An Online Shop’ Guide launched.

Online shopping has become a massive opportunity for many businesses. The Coronavirus lockdown has forced a rapid change in consumer behaviour seeing people move away from traditional “bricks and mortar” shopping.  

If you are ready to join the e-commerce industry, it’s never been easier to start an online shop. Our new guide will take you step by step through all the important decisions you need to make, and how to start your online shop.

Dress for Success: Your Ultimate Guide for Leaving a Great Impression at Work

Unless you work in a TV industry or have your picture occupying every billboard in the city, one might conclude that how you look shouldn’t affect your business success at all. However, according to global statistics, the way you conduct yourself at work can significantly influence your salary and possible promotions.

Another important thing to remember is that looking great for a party and for a business meeting are two different things. The working environment requires proper business attire that looks professional and respectful by all means. While this might sound like a boring style, there are some tips and tricks you can use to always look fantastic at work and leave a style-icon impression that might help you in your career.

1.Invest in a Good Watch

A good watch has always been a status symbol used to display class and wealth. Moreover, in the business world, wearing a watch is considered an unspoken rule, as it helps people stay punctual at all times. Even if you are wearing a plain outfit, a timepiece around your wrist can help you look powerful. Nowadays, many great brands design the perfect watches for investment that can last a lifetime. The watch can be your statement piece, so don’t hesitate to spend a bit more on a good quality item.

2.Look for the Good Shoes

Business attire values the shoes that are elegant and classy. This means that sneakers and flip-flops are by all means prohibited. On the other hand, as you spend a third of your day at work, it goes without saying that the shoes you’ll be wearing have to suit you perfectly. Now, when we say good shoes, we don’t mean pretty or comfortable – we mean both. If you think that such a pair of shoes is impossible to find, you haven’t been looking for it long enough. The best way to find them is to try numerous different models until you find the perfect one.

3.Stick to the Basics

When dressing for work, it is best to stay away from experimenting with colours, models, and size. Maybe this year’s trend is combining leopard print with pink, but try to save that undoubtedly effective combination for some other time. We’re not saying that you should go all black every day, but if you stick to basic colours, it will be easy to combine them and get more outfits with a single item. Also, leave oversize sweaters and tiny tops aside, and wear clothes that suit you perfectly.

4.Buy Eye-Catching Accessories

Carefully chosen accessories can make every outfit look amazing. You can focus on jewellery like an interesting ring or maybe a silk scarf that will add some colour to the basic black and white combination. Again, although this should be something that adds value to the overall look, don’t overdo it and ruin the whole image of your business attire.

5.Find Your Signature Scent

As you could probably guess, the last piece of advice has nothing to do with clothes and everything to do with good perfume. If you’ve heard that the first impression is a lasting one, try to make it last longer by evoking some other senses except the visual one. Make sure that you choose a neutral scent, yet distinct enough to make people remember you next time they smell it again.

If you get all these tips right, there’s no doubt people at work, including your superiors, will think of you as someone ready to advance in their career.

MHA Larking Gowen advises businesses not to rush into insolvency

At the end of April the Insolvency Service issued the latest corporate and personal insolvency statistics for the quarter January 2020 – March 2020. The report shows that the total number of company insolvencies in Q1 2020 decreased by 8.5% from Q4 2019 and decreased by 8.5% from the same quarter in the previous year. The report also shows that t there were 768 bankruptcies where the individual was self-employed, a decrease of 10.5% on Q3 2019 and 15.5% lower than the same period last year. A more detailed analysis of formal insolvencies reveals there have been significant reductions in formal insolvency appointments since the lock down in late March 2020.

The reported decline is evident in the day-to-day business activity for the Insolvency and Recovery team at MHA Larking Gowen.  As well as dealing with insolvent liquidations, the team has seen an increase in activity dealing with enquiries from company directors on their options.

Andrew Kelsall, Insolvency and Recovery Partner at MHA Larking Gowen, said, “We’ve been dealing with number of Insolvent Liquidations but not the number you would perhaps expect during the current economic crisis.  Clearly there will be some cases where there are pressing needs and good reasons to enter into an insolvency now and we’re working with directors on some of those cases. However, a big part of our support now is around advising company directors who are unsure about what they should be doing next”.

“It is important not to panic and rush into an insolvency, reversing out of it may be impossible if you have a change of in the future”.

Below are Andrews’s top three tips to consider before making any decisions:

  • Reduce costs – if trading has ceased, or significantly been reduced, due to the COVID-19 restrictions, then look at all possible costs and whether they can be reduced, furloughing staff, including directors, look at the Coronavirus Business Interruption Loan Scheme (CBILS) and Bounce Back Loans for funding. Be careful about personal guarantees and restrictions on the use of any such loans.
  • Review your business – ask yourself this, if your business was viable before the current restrictions were in place then are there any reasons to suppose it won’t be viable again when the restrictions are eased? If so, then that may be the appropriate time to review the business and consider if any assistance is required from an Insolvency Practitioner.
  • Consider a restructure – during this period of confinement you may well have realised that you can operate in a different and perhaps more efficient way.  If this is the case, when we return to the new normal, input from an Insolvency Practitioner might help achieve this via a restructuring of the business.

Andrew concluded, “Basically, don’t panic, we’re all in this together and we don’t have all the answers. None of us know for certain how this will all unfold and taking some time and waiting to see what happens before making significant decisions about liquidating businesses may well be a good decision”.

The Insolvency and Recovery team are also highly experienced in advising business owners. If you’d like to explore any of the above in further detail, then please get in touch.

Call 0330 024 0888 or email  Insolvency@larking-gowen.co.uk. You can also find contact details on the Our People section our website.

Andrew Kelsall

How to Grow Your Business With Limited Funds

For all businesses – large or small – growth is a big driver of success. If you’re not pursuing growth in your given market, you’re at threat of losing market share to competitors. When that happens, you’ll find your company shrinking, losing profitability and, ultimately, floundering and folding. As such, even if you’re low on funds, mapping out growth is an important part of your business strategy. In this article, you’ll gain a better understanding of how you can grow your business in spite of the limited funds you have at your disposal.

Cost-Free Strategies

There are many ways to attempt to grow your business without spending a penny. You may, for instance, choose to focus a month of your time on productivity. If you’re able to make your staff and your internal processes work more efficiently, you’ll be able to make more cash, which you’ll later use to invest in your growth. Meanwhile, you can use free social media posts to market your business without paying for access to consumers, as Entrepreneur magazine explains. These free options are perfect for businesses that are lacking funds – and can give you that boost you need for a large investment in your growth.

Loans

In other circumstances, you’ll need cash fast in order to take advantage of market conditions. If you’re a sunglasses retailer, for instance, you want to be increasing your marketing clout and business at this very moment, as the UK is increasingly bathed in sunshine and citizens plan their trips abroad in the summer. If you’re unable to take advantage of that seasonal business, your company will lose out. As such, finding small loans to boost your investment in growth in the short term is likely to enhance your profits, enabling you to pay back your loan and grow your business simultaneously.

Pricing Adjustments

Often, static pricing can be a detriment to your business. If you never change the prices of your good or services, you’ll find that competitors undercut you and consumers quickly turn to these competitors for trade. Pricing dynamically, on the other hand, enables you to put up the price of your products when demand is high, and to lower prices – or offer deals and coupons – when demand is low. In this way, you can make tiny, cost-free adjustments to your business offerings and benefit from growth and increased sales, or profits, as a result.

Expansion

If you’re looking to really get to the next stage of your business – by taking your local or national company into the international market – you don’t necessarily need a great deal of cash to make this leap. Indeed, with the internet connecting you with consumers all over the world, all you’ll need to do is adjust your website so that consumers can be sure you’re an international company, accepting international payments and shipping to all countries in the world. If you can do this, you’ll be able to slowly drum up business from outside the UK, boosting your profits as a result.

These four tips will provide you with the boost of growth that you’re looking for by investing in your scaling strategy.

Company Benefits and Expenses – Areas to Consider: What is Exempt?

Employers have until 6 July to report any taxable benefits and expenses provided to their employees (including company directors) during the 2020 tax year on the forms P11D, and will have to settle any National Insurance arising on these by 19 July.

These forms cover everything from company cars to employee loans and Mat Waters, a Manager in our Halesworth and Lowestoft offices, has written this series of articles to cover the main areas to be considered when it comes to both providing and reporting benefits and expenses.

The series concludes by looking at payments to or on behalf of employees which can potentially be exempt from reporting.

Mobile telephones

An employer is able to provide its employees with a mobile phone on a company contract without a benefit needing to be reported to HM Revenue & Customs (HMRC), even if there is an element of private use. The phone will need to remain the property of the employer and not gifted to the employee as otherwise a tax charge will arise on the value of the phone.

Home telephones

If an employer puts in place a home phone contract for an employee to be used for solely business calls then this qualifies as exempt from being reported. However, where there is an element of private use by the employee then a benefit is incurred based on the private proportion of the total phone contract (line rental and calls).

Where the employer pays for the employee’s personal home phone contract, then the total cost of package will need to be reported, although National Insurance (NI) will only be paid on the full cost of the line rental (as this is deemed to be wholly relating to the employee) and the element of private call charges.

Travel, accommodation and subsistence

One of the most familiar expenses is the HMRC mileage rates, which are currently 45p per mile up to 10,000 miles and 25p per mile above this. These rates are paid to employees for business journeys, cover the fuel and running cost of their personal vehicle and will not need to be reported to HMRC. However, should an employer wish to pay the employee in excess of these rates, then the additional amount paid will need to be reported.

Where an employee has use of a company car but pays for all the fuel personally, there are separate HMRC advisory fuel rates based on the fuel type and engine size which should be used in place of the 45p/25p. These rates only cover the fuel for business journeys as the employer will be responsible for the running costs of the vehicle.

When an employee is required to work away as part of their employment, these will be treated as exempt so long as the company only pays directly for, or reimburses to the employee, the exact costs of the travel and accommodation. Should employees be provided with a flat rate amount not agreed in advance with HMRC then the excess should be added to the employee’s earnings and taxed through the payroll.

Any private travel arranged and paid for by an employer will need to be reported as a benefit on a P11D, or if it is arranged by the employee but paid for on their behalf by the employer then this will need to be reported on the form P11D and the cost subject to PAYE and NI through the payroll.

When employees incur subsistence expenses to cover food and drink bought on business journeys, HMRC provide benchmark rates which can be paid based on the length of the journey. These start at £5 for travel of 5 hours or more and go up to £25 for travel of 15 hours and where travel is ongoing after 8pm. Employers can agree bespoke rates with HMRC but otherwise any amounts paid in excess of the benchmark rates are subject to PAYE and NIC.

Record keeping

Previously, an employer would need to apply for a P11D dispensation from HMRC to confirm that they were only paying either exempt rates or actual costs, that adequate records were being maintained and that formal procedures were in place to ensure all expense claims were verified.

Although HMRC has moved to a self-certification system rather than requiring for a dispensation to be held on file, it is still the employer’s responsibility to ensure that suitable controls and record keeping are in place for expenses claims. These will need to be in place for both for payment of benchmark rates and actual expenses incurred.

Protecting your business

All of the benefits and expenses covered in this series fall within the remit of PAYE inspections and records checks and so, if you are running a business where several of the matters covered apply, you may want to ensure you have adequate Tax Investigation Cover in place in the event of HMRC wanting to review yours records.

If you have any questions, please get in touch

Transport & Logistics Finance – Why?

Transport & Logistics Finance – Why?

According to Global Industry Classification Standard (GICS), transportation is a subgroup of the ‘Industrials’ sector. Incorporating several industries such as road, rail, logistics, marine, and air freight, it can also be broken down into smaller microcosms such as; trucking, marine port operations, postal and courier activities as well as warehouse storage and handling.

As transportation has continued to grow, so has its dependents. Now a key component of society and a key earner for the British economy, it is important that transportation is holistically supported in its operation and development.

Asset Finance in its simplest form, is a tool that supports and transforms transport businesses by enabling them to stay ahead of trends, changes and predictions. As an alternative method of funding, Asset Finance provides flexibility for businesses that wish to invest in themselves or simply rediscover a healthy cash flow.

Asset Finance Products: Description: Why do businesses choose this product? Hire Purchase Hire Purchase (HP) is simply a hire agreement which offers a straightforward way of spreading the cost of your vehicle or company asset, with the benefit of ownership at the end of the agreement. You decide:

  • The length of your agreement.
  • How much deposit you wish you pay.
  • Your preference of fixed monthly instalments.

At the end of your agreement once you have made your final monthly repayment including a nominal Option to Purchase Fee, the title of the asset will be transferred into your name.

  • Flexible deposit to conserve your personal or business cash.
  • Fixed monthly payments for ease of budgeting.
  • Ownership at the end of the agreement.
  • No mileage restrictions.
  • Fixed interest rate.
  • Monthly repayments do not attract VAT.
  • Tax allowances for business users.
  • Option to defer a final lump sum to reduce monthly repayments (Lease Purchase).

Refinance Refinance can be a useful way for an individual or business to restructure existing finance agreements.    The asset is purchased by a new finance provider and refinanced on a new agreement.  The duration of the agreement and repayments can be tailor made to suit your individual requirements, resulting in a lower monthly payment, whilst still providing use of the asset. Refinance is available on vehicles and assets which are currently financed.

  • Provides further financial stability.
  • Restructure monthly repayments.
  • Ability to purchase additional assets.
  • Flexible terms available.
  • Agreement is secured against the asset value.
  • Viable alternative to traditional banking options.

Operating Lease Operating Lease is a common form of ‘off-balance sheet’ financing, it enables you to equip your business with a broad spectrum of high value assets or equipment through a rental agreement, reducing any of the attached risks of ownership and costs to your business.  With an operating lease your monthly rental payments are based on the difference between the price of the asset at the start of the agreement and its projected residual value, plus any interest charges.  As you only repay a proportion of the asset’s value, you avoid a large initial outlay, reduce your monthly rental payments and instantly boost your business cash flow. At the end of the lease you simply return the asset to the lender, alleviating any of your disposal and depreciation concerns.

  • Fixed monthly rental – you acquire the asset for immediate use.
  • Low initial capital outlay.
  • Boosts your cashflow.
  • Asset usage without resale or depreciation risk.
  • Off Balance Sheet Funding – Operating lease acts purely as a business rental cost.
  • VAT on rental is reclaimable depending on your usage & VAT Registration.
  • Flexibility at the end of the term to return the asset or extend the lease agreement.

Lease Purchase Lease Purchase also known as Hire Purchase with a Balloon, is similar to a standard Hire Purchase (HP) finance plan.  However, your monthly repayments are reduced by deferring a proportion of your balance, a balloon payment, to the end of your finance agreement.  Lease Purchase is available to business customers and private individuals.  It helps you spread the cost of your asset with lower monthly payments to suit your budget, with the option to purchase at the end of the agreement. At the start of the agreement you simply decide an initial deposit, typically 10%-50% of the purchasing price and choose your agreement term usually between 12-60 months.  Your equal monthly payments including interest payable, and a final agreed deferred balloon payment are then calculated. At the end of the agreement you then have a number of options. You can choose to either:

  • Pay the deferred final balloon payment, plus an Option to Purchase Fee, the title of the asset will then be transferred into your name. 
  • Part-exchange the asset subject to settlement of your existing credit agreement. 
  • Refinance the final balloon payment.
  • Sell the vehicle or asset privately, once the balloon payment has been paid.
  • Flexible deposit and term with no mileage restrictions.
  • Fixed monthly payments for ease of budgeting and to conserve your cash flow.
  • Ownership at the end of the agreement.
  • Deferred balloon payment reduces your monthly instalments.
  • Tax allowances for business users.
  • Asset appears on business balance sheet and can be wrote down against taxable profits.
  • Monthly repayments are not subject to VAT.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Asset Finance can be used for:

Working Capital/Cash Flow Solutions

Finance solutions, such as Commercial Loans, can be used to help cover the financials involved in everyday operations such as bills and rent. This can be especially beneficial to businesses that are having to invest in other areas, or for seasonal businesses that are busier in some months more than others. Other forms of Asset Finance such as; Operating Leases, Contract Hire and Seasonal Payment Plans can also help to protect your cashflow and promote a healthy working capital. 

Expansion

Growth is vital for successful businesses that want to achieve operational excellence and Asset Finance can help businesses to achieve this. Expansion can take the forms of; hiring new employees, becoming a franchise as well as expanding your premises. If you have the desire to grow your business, discuss your options with Chatsbrook on 01603 733500.

Renovation and Equipment

In recent months, there has been further pressure for the transportation sector to align itself with global targets and to implement contemporary devices in order to achieve optimum efficiency and productivity. The growth and proven assistance of AI, as well as the shift to cleaner models of transport, means that there is now a requirement to invest in the UK transport Industry. With the support of Chatsbrook, you can achieve customised solutions based on company-specific requirements.

The flexibility of Asset Finance enables our clients to grow exponentially…

Typical Assets that we can finance are:

  • Drawbar Vehicles
  • Rigids
  • Trailers
  • Tankers
  • Curtain Siders
  • Specialist Vehicle / Recovery Vehicles
  • Buses & Coaches
  • Vans (LCV’s)
  • Forklifts

(This list is not exhaustive, we offer specialist car and technology finance for businesses in the transport industry too.)

Why choose Chatsbrook?

Operating business with a live network of productive contacts, such as leading UK and world-renowned lenders, Chatsbrook is a well-supported business that is proud to connect transportation businesses with lending opportunities that are both unique and affordable. Our proven expertise in tailored financial services, as well as our solution-focused approach, has helped to support thousands of individual clients and businesses up and down the UK.  

“Chatsbrook aim to make the process of getting finance as seamless as possible- enabling our clients to focus on running their business. We get to understand the workings of a business, which helps us to tailor products to be most suitable for their growth. Talk to us on 01603 733500 about expansion, renewals and replacements of equipment, or how we can aid your cash flow by releasing equity from unencumbered assets”- Chris Hudson, Business Development Manager for the Commercial and Haulage sector.

Self-Employment Income Support Scheme (SEISS) action you can take now

Tuesday, 05 May 2020

In late March HMRC announced they would be offering support to self-employed businesses by way of a grant of up to 80% of your average earnings over the 2017, 2018 and 2019 tax years. This payment will be a single instalment covering three months and is capped at £7,500. It is also worth noting that this grant will be taxable. 

At the time they estimated it might be mid-June before self-employed businesses received this grant, but the they have now updated their guidance and they seem to be ahead of schedule. This along with the Bounce Back Loans announced this week could be a welcome boost. 

Visit the GOV.UK website here to check your eligibility to claim, using their online tool. You will need your UTR (which will be on any HMRC correspondence including your tax return) and your national insurance number. 

Once completed you will know whether HMRC think you will qualify, and they will estimate a date when you can claim. 

HMRC are not allowing agents to claim on your behalf, so it is really important you set up a government gateway now to allow a claim to be made as soon as possible, once you have taken the eligibility test it will prompt you to either log in or to set up government gateway access.  

Action to take now: 

  • Our People section of the MHA Larking Gowen website. 

    Glenn Matthews  

Bounce back loans – an update

The application process for the Bounce Back Loan Scheme opened on Monday 4 May. The scheme has been set-up to help smaller businesses impacted by coronavirus and is open to companies, partnerships or sole traders who are based in the UK, employ fewer than 250 people and have an annual turnover of no more than £45 million.

Details of the loans are as follows;

  • loans range from £2,000 up to 25% of a business’ turnover capped at £50,000
  • the loans have a six-year term but early repayment is allowed, without any early repayment fees
  • the Government will make a Business Interruption Payment (BIP) to cover the first 12 months of interest payments
  • the borrower must pay the interest for the remaining period of the loan. The interest rate on the loan is 2.5%
  • no capital repayments are required for the first 12 months
  • lenders are not permitted to take personal guarantees, the loans are 100% guaranteed by the government
  • there is a one-page application that can be completed online
  • no forecast financial information is required for the application
  • the applicant’s business needs to derive more than 50% of its income from its trading activity (this does not apply to charities or further-education colleges)

You’re not able to apply for a Bounce Back Loan if you already have a loan in place under the Coronavirus Business Interruption Loan Scheme (CBILS).

However, if you’ve already received a loan of up to £50,000 under CBILS, you can transfer it to the Bounce Back Loan scheme. This needs to be arranged with your lender and you have until 4 November 2020 to do so.

How to apply

You can see which lenders have been accredited for the Bounce Back Loans here.

If your current banking provider is on the list, you need to apply for a loan with them in the first instance. Should they not approve your application, you can then apply to other lenders.

The application process can be completed online so visit your bank’s website to find out more.

If you have any questions, please get in touch with your usual contact at MHA Larking Gowen, or email enquiry@larking-gowen.co.uk

You can find contact details on the Our People section of the MHA Larking Gowen website.

James Caley

Getting on the Right Foot with Herts Flooring

Tudor Lodge Consultants have recently started working with Herts Flooring and Interiors, an independent, family run business specialising in high-quality flooring and stylish interiors (e.g. rugs, blinds and curtains).

The Herts Flooring and Interiors showroom is located in Hemel Hempstead, and works with industry-leading brands to deliver excellent quality items at competitive prices.

Our SEO specialists have recently started working with this client, using a range of different tactics to boost their website’s search engine rankings and thereby promote online visibility.

What Are Tudor Lodge Doing for Herts Flooring and Interiors?

Our team are helping Herts Flooring to better their search engine rankings in various different ways. Firstly, we begun by creating a list of keywords relating to flooring and carpets, and started plans to optimise the site for these keywords.

We’ve also worked with this client to enhance their site’s user experience, utilising strong images to improve aesthetics and draw people in. Additionally, we have also introduced call-to-action (CTA) buttons on the headers and footers of the pages, better guiding users towards the client’s conversion goals. 

Tudor Lodge have also explored content ideas with Herts Flooring, help to further optimise the site. This has included plans for landing pages with useful, optimised content to boost the site for certain keywords, in addition to discussing blog posts that would help to do the same.

Tudor Lodge have also been working on link research for this client, using majestic to find relevant sites involved in home and design, and approaching these sites for opportunities such as guest blogging.

Through guest blogging, we can then write high-quality, informative pieces for other sites that relate back to Herts Flooring through mentions and links. By having enough reputable sites link back to Herts Flooring, we can help to improve their trust flow, further optimising the site and improving its search engine rankings.

Tej Kohli Champions Artificial Intelligence Research

London entrepreneur Tej Kohli makes many sound real estate and entrepreneurial investments. He is passionate about the health of citizens across the world and about artificial intelligence. Kohli has taken an aggressive interest in robotics and computer intelligence since he projects it to be worth $150 trillion within a few years’ time.

Through Kohli Ventures, Kohli is able to mentor young entrepreneurs and help shape the future. He envisions artificial intelligence to leader researchers on the path to cure blindness, and he has made no qualms about investing heavily into this field.

Efforts to Cure Corneal Blindness

Kohli leads an institute that is dedicated entirely to finding a cure for corneal blindness, and it is arguably is greatest body of work. The foundation he runs, which helps to fund the institute, aims to solve more health issues than just blindness. However, it has set a goal to cure corneal blindness by 2035.

While Kohli is rooted in London, he works around the globe to invest in opportunities that will improve impoverished nations. While his expertise is in the technology sector, Kohli also has dealings in the real estate industry as well.

Philanthropic Efforts

Kohli is hitching is legacy on whether or not he leads the way to find a cure for corneal blindness. Through his non-profit foundation, he does more than just work towards this cure. His team also provides education and other resources to the under-privileged, and his foundation actively works to help third world countries.

He became interested in corneal blindness because of its effect on global health as a whole. Since most people with visual impairments and blindness are living in poor countries, finding a cure is going to help improve the entire economics of countries.

Entrepreneurship 

Kohli also has a strong desire to mentor young entrepreneurs. In fact, many of his mentees have gone on to create their own very successful business. He has a separate company, Kohli Ventures, to lead the way on his entrepreneur endeavors. Kohli Ventures primarily focuses on technological companies in areas like artificial intelligence and robotics.

It is interesting how Kohli has tied his interest in the world of global health initiatives to his interest in artificial intelligence. Investing in intelligence will help improve global health as it tackles one problem at a time.

He is relying on his investment in artificial intelligence to directly affect the other causes he cares about in global health. By improving robotics and computer intelligence, that can directly correlate to improving global health and possibly curing corneal blindness. All of Kohli’s interests are joined together to accomplish an overall goal of improving the world.

Personal

In addition to his professional pursuits, Kohli is married and a father of two teenagers. In his free time, he also enjoys ballroom dancing and is a car enthusiast. While he works and travels globally, he and his family are based out of London where his children attend school and he is an active member of the local community.