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E-Commerce SEO: How to Get Ahead of the Competition

Search engine optimisation (SEO) is increasingly important for businesses, with more businesses than ever vying for the top spots online. Amongst all the marketing channels out there, from pay-per-click (PPC) to social media marketing, there are strengths and weaknesses to be found.

SEO though, is a longer term marketing strategy employed by businesses, brands and companies all over the world, aiming to rank for the highest spots on Google Search.

Within SEO there are various considerations in each case and unlike traditional marketing techniques and channels like billboard, radio and TV, there is no ‘template’ or ‘one size fits all’ approach when it comes to SEO. It is as much an art as a science. Crucial to understand is the differentiation between service-based SEO and e-commerce, or online retail.

Thus, there are some specific considerations for e-commerce, applying to an e-commerce online store selling anything from pet joint supplements (like Wuffes) to beds and furniture to health cleanses and much more besides.

Whilst some of these considerations are important for all other SEO, they are either unique to e-commerce or that extra bit more important.

Site Speed – Website speed is something that should be at the forefront of your mind with any website, covering anything. However, in the case of e-commerce, it is one of the most important considerations and one that you should account for early on.

If a user comes to a website that is slow, they are far more likely to leave and never come back. On the other hand, if the website in question is quick and responsive, a purchase and return visits and purchases are more likely to be made, due to a superior website user experience.

Simple, Clean Design – The aim of an e-commerce website is simple: get users in, make sales. If the design of a website trying to achieve this is over-complicated and too complex, users will lose track of what they are trying to do and will drop off the site. More concerningly, they will associate the website, company and brand with a confusing and difficult user experience, making them less likely to return.

With regards to SEO, a clean design means that various complications like cluttered website source code and excessively many large files, like images and iframes are removed from the equation, making for a much better user journey, something search engines look favourably upon.

Clear Product Descriptions – As an e-commerce website and thus, an online store, your products are everything and are at the heart and soul of your entire business model. If it is not made abundantly clear to users and prospective customers what a product is, the relevant information about it and any required and detailed information, users will not be inclined to purchase from your online store over a competitor’s.

SEO-wise, having clear product descriptions will help users that extra bit more, something Google make clear is a key ranking factor when ranking and placing websites online.

Leave this space blank

As I brushed my teeth whilst simultaneously scrolling through my emails and absent-mindedly pondering what I needed to add to my shopping list that day, I was struck by the absence of gaps in my day.

In the past, I have worn my ability to multi-task like a badge of honour. Why do one task when you can do two or three at once? Why leave any precious time unaccounted for during the day? I’m going to squeeze those 24 hours, 1,440 minutes, 86,400 seconds for everything I possibly can .

And as life has been ‘ramping up’ again, I’ve noticed that those gaps in between have gotten smaller and smaller. Those leisurely lockdown walks sped up, those early morning meditations getting briefer, those pauses in between ‘things’ fading away.

There is little blank space.

And this mental health awareness week, I am once again reminded of the importance and power of leaving some blank space. Because we’re not best served by always ‘doing’.

Including in how we work. One of the things I often talk about in resilience sessions is the importance of having prep and recovery times, gaps in our day to reset and recharge, like a battery pack. Yet so often our schedule blurs into one with little opportunity to take a pause and catch our breath.

This may be something that has been exasperated too by the pandemic. Whilst technology can empower – and indeed it has – it can also create challenges. Do Zoom and Teams make it too easy to fill our diaries up back-to-back? Just because we can, doesn’t mean we should.

But, it’s not just within our calendar where we have scope to make space. The use of silence within conversations – meetings, 121s, workshops – can be extraordinarily powerful. That’s often where the thinking happens, in the gaps in between.  Only, so often silence can make us feel uncomfortable and we rush to fill it.

And yet, magic can happen in that silence, and in those gaps in our day, if we just let them be. Not only can they be restorative and help us to get some much-needed respite, they can also be places where thoughts and ideas develop and grow, unfettered by clutter and noise. Out of a pause came the bud of an idea for The Engaging People Company, and from nothingness came the writing project that has been the accompaniment to my life in lockdown. I’m not sure they would have happened if I’d worked really hard at coming up with them.

Of course, the temptation to fill the gaps can be overwhelming – we are all so busy after all. But stopping and embracing those pauses can be hugely beneficial, and significantly so for our wellbeing: letting those spaces be will actually make us feel better, and will allow us to be more effective. And perhaps my five-year-old daughter said it best when I mused on what task to do next when a gap in my day opened up recently. Her advice? “Rest.”

Smarter entertainment: How full fibre can transform our downtime and upgrade our lives

Thought Leadership

Rapid growth of home broadband has changed all of our lives and has had a transformative impact on the entertainment we consume. Netflix, which started life as a home DVD rental company, realised that with speeds continuing to get faster they could empower people to stream directly onto their screens.

Now, Netflix is an industry giant. By the end of 2020, it had a total of 200 million subscribers, enormous revenue numbers and more than 500 new TV shows and movies preparing to launch.

Also known as ‘Over The Top’ services, PWC predicts a surge in revenues in the space – from $46.4 billion in 2019 to $86.8 billion in 2024. In parallel, global data consumption is also predicted to rise significantly in that period, from 1.9 quadrillion megabytes to 4.9 quadrillion megabytes.

This explosive growth wouldn’t be possible without robust broadband infrastructure, which is why CityFibre is working to bring full fibre technology to towns and cities across the UK, including across the East of England region.

Full fibre networks, unlike many of the copper-based ‘fibre broadband’ services available, use 100% fibre optic cables to carry data at light speed all the way from the home to the connection point. This gives users speeds of up to 1,000 Mbps for upload and download, near limitless bandwidth and connectivity users can depend on. 

These networks won’t just make streaming TV and movies easier. According to a report, the UK video games market generated £7 billion in 2020, driven by increased use due to the pandemic. Of that, some £4.55 billion was spent on software and a staggering 85% was on digital rather than physical boxed games.

That goes some way to understanding Sony’s decision to launch two versions of its next-gen PlayStation 5 console, one with a disc drive and one without. With the latter, that means games must be downloaded via the internet – and with games getting bigger, that puts enormous strain on digital infrastructure, unless you have gigabit-speeds powered by full fibre.

Of course, it’s not just within the home that full fibre can make a colossal difference. With events back on the horizon, organisers are looking to grab attention in an increasingly competitive landscape and full fibre has a part to play in that.

One example is a partnership between Vodafone and Wasps rugby club, where they used 5G – underpinned by full fibre – to transform the fan experience at the Ricoh Arena in Coventry (which benefits from a connection to CityFibre’s network). For fans in #5Gamechanger seats, they were able to use a smartphone to livestream footage from 360° cameras around the pitch and enjoy an augmented reality experience at half-time.

And further innovations are underway, like the 5G Festival project in Brighton which aims to stream live music gigs to audiences across the globe by integrating 5G into venues in the city.

Again, none of these experiences would be possible without full fibre. With technology driving so much change in the entertainment landscape, it’s vital that the East of England has a digital infrastructure which supports the innovations we know are coming – and the ones we’re yet to discover.

To find out more about CityFibre and our work across the East of England and to register your interest in services, click here.

ENDS

Launching a US-site with Pheabs

Tudor Lodge is excited to launch Pheabs, a US-based site that is offering a range of loan options, purely for the American market. With our strength in implementing SEO for financial services in the UK (including Lending Expert and Get Indemnity), we have jumped at the opportunity to explore the US market, which is more than 10 times the size of that in the UK. However, to rank on Google’s search results in a different country comes with different practices and below we share the process we have taken and how our rankings have started to pick up in the last few months.

Setting up for the US Technically 

We set up Pheabs using a wordpress site, which is typically our most popular choice for any CMS. The dream would be to use raw HTML code, but this would be a slower process to add and make changes, meanwhile, wordpress makes life easy to add and change content and there are a number of SEO tools for meta-data, redirections and site speed.

We choose to use a hosting provider based in the US, so that the site appears to be based in America and can rank effectively within the local area, rather than use a server based in the UK or in Asia.

We also changed the settings on WordPress to US-eng, to highlight that the site is targeting the US region. Plus, we confirmed the location on Google Search Console as American – so that all elements point to telling Google that it is a US-based site, targeted US search results.

In addition, we have a US partner that we work with and have placed their address in Florida on the footer of the site, contact page, terms and conditions and privacy policy, with a company phone number, again, confirming our location.

Use of American Language

The language used for an American site is going to be different to the UK. Not only are the spellings of some words going to include ‘z’ instead of ‘s’ – it is also the keywords and phrases that you target. Using SEMrush is a perfect opportunity to find out the right keywords and phrases to target, using their Keyword Magic Tool, and also using the platform to look at competitors in the space and what they rank for too.

Content and Link-Building

With content, we need to have a clear structure of Home, About Us, FAQs, Blog and Contact Us and around a dozen landing pages highlighting the key products that Pheabs offers. We regularly add guides and blogs ranging from 500-1000 words answering key questions about loans and in the industry and providing statistics where possible. With link building, we are looking for a majority of US-based websites, again to show that this is the region we are targeting.

Within the first 6 months, we only ranked for the brand name of Pheabs and a handful of specific keywords. There was a sudden turning point and we have started to rank for more and more keywords on a daily basis, reaching page 1,2,3 and 4 for some large keywords including payday loans near me. It is a slow process and we do not expect strong results to manifest until at least 12 months. Until then, it is more content and links to help grow the site!

Join us for events during Scale Up Week 2021

Here at Scale Up New Anglia, we continue to offer an extensive and varied events programme which is fully funded by the ERDF and is provided to you at no direct cost to you or your business.

As part of our Scale Up journey we provide a gateway to a number of Pathways and these can be both internal through our Silver to Gold or Mastermind programmes, or externally with companies such as Goldman Sachs, Innovate UK Edge and Tech Nation to name a few!

During the national ‘Scale Up’ week which commences 17th May we are hosting, short 1 to 2 hour events with 10 different Pathways.  This will allow our members to meet the Pathway Programme Managers and advocates of their programmes to understand and ask questions to find out which Pathway is best for their business. Here at Scale Up New Anglia we understand that one of the biggest challenges you face when growing your business, is getting the correct information and support to assist you on your journey, and by providing these events we will hopefully help you gain some insight. If you have any initial questions on what pathway may be best for you, please contact Stephen.hart@newangliagrowthhub.co.uk or morgan.potter@newangliagrowthhub.co.uk and they will help guide you to the correct path.

For a full list of all our upcoming events from the New Anglia Growth Hub and Scale Up New Anglia please visit https://www.eventbrite.co.uk/o/new-anglia-growth-hub-12863347510

Recently we have also created a LinkedIn group, where we not only advertise our events but want to create an online community where discussions can take place on good practices or challenges you have come across during your scaling and growth experiences.  To join our group please click here https://www.linkedin.com/groups/13785419/

The Scale Up New Anglia Team

Five top tips to make the hospitality ‘grand re-opening’ a success

Monday 17th May is a red-letter day for the entire hospitality sector; it is the day when, finally, restaurants, pubs and cafes can throw open their doors and welcome customers back inside.  Whilst those businesses with usable outside space have been partially open for a few weeks now, for most 17th May marks the return to business after many bleak months of closure.

It is a time for celebration, but it is also a period which is rich with pitfalls.  Just as the hospitality sector gets going again, it will be hit with  problems ranging from deferred VAT payments becoming due, bounce-back loans needing repayment, and a reported shortage of staff – not to mention a lingering feeling of fear and uncertainty amongst a significant portion of the population about leaving their homes after all this time.

Fortunately, there are few things that hospitality businesses can do to maximise their chances of an effective return.  Here are five top tips to help make that ‘Grand Re-opening’ a success.

1. Don’t expect things to revert immediately to how they were pre-Covid

Hospitality might be about to fully re-open, but the past year has had a profound effect on people’s behaviour, and it’s unlikely that they will be switching back to their pre-Covid normality anytime soon – if at all.  So the hospitality industry is going to have to adapt. 

That could mean the continuation of new business which has emerged during the pandemic, such as takeaway deliveries and dine-at-home collection menus, and it could also be a huge opportunity for new ventures such as street food vans and pop-ups.  The only certain thing is that life after Covid will never fully return to how it was pre-pandemic.

2. Put together a business plan for your re-opening

Treat the grand re-opening as if you were starting a new business.  You will need a marketing plan to tell your customers that you are trading again.  You will need a training plan to ensure your workforce is ready to return to work and pick up where they left off a year ago (and in many cases, hospitality businesses will need to recruit new staff when they re-open).  You will need a financial plan to cover the cost of restocking, any refurbishment which is necessary, marketing, an so on. 

Don’t assume that your business will operate exactly as it did pre-Covid from day one.  Effectively you are opening a new business, so you need to plan properly or you will encounter all the pitfalls facing any start-up.

3. Ensure you are taking advantage of discretionary local support

The measures being taken by local authorities to help hospitality businesses reopen vary widely from area to area, so it’s important to check that you are taking full advantage of what is on offer.  Some councils are offering cash grants to help cover the cost of enhancing outside areas, others have specific grants for eat-in establishments, takeaways and even market stalls.

In many cases these have to be applied for, so you won’t receive them automatically.  Organisations such as the BID, the Chamber of Commerce and even local tourism bodies are all offering advice on what is available. 

4. Take advantage of national initiatives

As the furlough scheme starts to wind down, the temptation is to think that the end of lockdown means the end of the kind of national support schemes which have been lifelines for many hospitality businesses over the past 12 months.

In actual fact, there is still help available.  Unincorporated business owners can take advantage of the fourth and fifth tranches of the Self-Employed income Support Scheme (SEISS), which covers the periods February to April and May to July respectively.

Meanwhile, hospitality businesses will receive a 100% discount on their business rates until the end of June, and then a two-thirds discount right through until 31st March 2022.  The VAT rate on hospitality businesses will remain at its current 5% rate until the end of September, and will then move to an interim rate of 12.5%.  It won’t return to its full rate of 20% until April 2022.

If you plan to invest in refurbishing your business for the grand reopening, you may be eligible to take advantage of the new ‘Super Deduction’ tax relief introduced by the Chancellor in his March Budget.

Finally, don’t forget that hospitality and leisure businesses are entitled to a £18,000 Restart Grant to help them with the costs of re-opening.  If you haven’t yet received this, visit your local council’s website to apply.

5. Stay Covid safe

The 17th May opening mandates continued social distancing measures, but these look like they could be relaxed further in June.  While the temptation may be to remove any vestiges of distancing, mask-wearing and other Covid precautions as soon as possible to give the impression that normality has returned, you need to be aware that for many people, it is going to take some time for confidence to return after more than a year of lockdowns.

Even amongst those who have had both vaccine shots, many will want to know that it is safe to venture out to restaurants and pubs.  Visible safety measures – even when they are no longer mandated by law – will help to build this confidence, and reassure customers that you are doing everything you can to keep them safe.

To speak to one of our advisers, contact us here https://www.lovewell-blake.co.uk/contact

Engaging People Back to the Workplace

Life today is looking a little different to how it did a year ago. As restrictions ease, we can now look forward to resuming the things that we once took for granted.  Seeing friends. Meeting indoors. Heading out to work.

Because in the next few weeks and months, more and more people will be once again embarking upon the commute, the tea round, in person meetings.

And yet, whilst we talk about going ‘back’ it’s not a case of just picking up where people left their desks before the onset of lockdown.

A year of working from home has impacted upon people significantly and will undoubtedly have changed attitudes and aspirations to how we work. And so, as companies start to throw open their doors once more, it’s so important they take steps to support and empower their employees as they head back into the workplace.

And there are four key things to think about:

  1. What do you think?

At any time – but especially now – it is important to understand employees’ views and how they feel: what their concerns are and what their needs are. And, right now, what they’d like to retain from the last year –  and what they will be glad to see the back of. Asking staff questions – in surveys, in forums, in virtual workshops – not only allows us to gain vital insight into attitudes and perceptions at this key turning point, it also shows people that they are valued, that their opinions matter.  

And, not just asking questions now: companies need to keep these conversations going because the way that people feel will change as the return to the workplace becomes more embedded.

  1. Shape plans together

People need to feel that things are happening with them and not to them. And so, engaging people in shaping plans and actions as the return to the workplace take place is important. Companies should empower staff to come up with ideas and improvements that respond to the needs of the workforce in this post Covid world. Because by giving people accountability and a genuine role in shaping the future, satisfaction will increase and ownership of any changes will be engendered.

  1. Welcome back

This isn’t just business as usual. The return to the workplace marks a significant milestone which, for some, will feel like starting again. It’s important to create a welcome back that is supportive and appreciative, recognising the efforts of staff during the turbulent period preceding it.  Organisations should think about any activities or interventions to integrate people back into the workplace – and crucially, communicate these. And, the focus should be on people, not just task.

  1. Wellbeing

This has been a difficult period, in varying ways, for all of us. And now more than ever, it is vital that companies and their leaders look out for staff wellbeing, offering support and recognising that for some people, returning to the workplace will pose a challenge. Keep talking about wellbeing, and placing importance on it, including, by leaders who role model wellbeing.

Want to know more about engaging people back into the workplace? Please get in touch: Get In Touch | The Engaging People Company (engaging-people.co.uk)

Looking Local

Over the past few months, we have all become more familiar with our local surroundings – perhaps finding unexplored landscapes right on our doorsteps.

That’s why, when it came to adding some new artwork to the walls in our Attleborough office, we asked the team if they could help by sending in photos taken while out and about on their daily walks.

The result was an impressive collection of snapshots capturing the diverse county we live in – from the city centre, through to local woodlands, lakes and fields. Now we are able to explore a bit further afield, we wanted to take a moment to remind ourselves of all of the striking vistas to be seen in Norfolk.

We are also enjoying having some of these great photographic artworks up our office walls – thank you team!

Service Highlight

You may be familiar with the term Cyber Security, but you may increasingly hear “Cyber Resilience” used, including by ourselves.

Cyber Security tends to be focused mainly on prevention of Cyber related crime, and whilst this is critically important, it’s increasingly clear that it is simply not possible to be 100% “Secure”. However much preventative work you do, there will always be a residual risk of compromise. This is where incident response planning comes in.

If (or often when) you suffer a security incident and/or data breach, how you deal with it in terms of detecting, responding, communicating and recovering will have a huge bearing on the level of impact to your business. Being prepared and practiced in advance is vital.

Our security incident response planning services look at the key risks to your business, and include the creation of clear, easy to understand but sufficiently detailed plans which will help you analyse and manage cyber related incidents in a calm and logical manner, comply with key requirements such as GDPR reporting and minimise the impact of any incidents or breaches.

 

You can learn more here.

Cyber Security Training

Organisations looking to boost their Cyber Security defences could be forgiven for pouring time, effort and budget into Technical solutions. 

After all, the Cyber battlefield is typically considered a virtual one fought electronically in Cyberspace, what better way to protect your Cyberspace and the valuable assets it holds than with the latest and greatest of firewalls, security software and physical access controls?

Though effective to a point, all these Technical solutions have one major weakness in common.  A weakness not technical in nature, but human.

Your staff.

But there is a way to turn this weakness into an advantage. 

Invest in Training for staff at all levels of the business and your workforce could become your biggest Cyber Security asset, instead of potentially your biggest Cyber Security risk.

Why is Training so important?

In every sense, training is an investment in your staff.  No matter whether it’s focussed on technical or soft-skills, whether generic or industry and role specific, training your staff boosts their value to your business while boosting each individual’s skillset and career progression in one hit.

It should be a no-brainer, but too often training is seen purely as an overhead.  Paying for training and taking staff away from their day jobs could be considered just another expense, with little or no value in return. 

But given the right training, you can empower your workforce to do their jobs better and with renewed focus and vigour.  In addition, ‘Skilling-Up’ your existing workforce could also be an extremely cost-effective way of getting skills into the business compared with the cost of Consultants or Third Parties.

So what is the ‘right’ training?

For training to be truly valuable, it needs to be relevant, relatable and regularly refreshed.  Training should demonstrate how it applies to everyone taking part, how it relates to their day-to-day and why it’s important.  Using examples and scenarios, ideally tailored to your business or industry, can keep participants engaged with group discussions and exercises helping to make sure the training is really taken on board.

When looking at Cyber Security training particularly, here are some key points you’ll want to consider:

  • Awareness is often half the battle The first and most important thing any training should deliver is awareness.  Why security is important to the business and you personally, what are the threats and how can you spot them, and how you can work securely are relevant to every member of staff, both in and outside of work.
  • Keep it up-to-date Cyber Security threats and attacks are constantly evolving, and your training needs to keep up.  This doesn’t mean a simple rewind and repeat of the same training each year (although a reminder of common or particularly relevant threats won’t hurt) but as attacks and defences change over time, the training should be updated accordingly.
  • Set the Standard Security training can sometimes be implicit in generally training your staff on what your policies and processes are across the business.  Setting out what is expected practice even if not directly related to security means that your staff can spot when something looks fishy (or dare we say, ‘phishy’) Of course, Security-specific policies and practices should be passed on through training.  This is especially important if you have, or are looking to attain accreditation against a standards framework such as ISO 27001, where policies and evidence of them being followed across the business is key.

My Staff aren’t technical so they wouldn’t need Cyber Security training, right?

Wrong.

To keep your business secure you need to enlist everyone, at all levels of the business in the fight.  One of the major weapons in the war against Cyber Crime is your people, but they can also be the weak link and an easy target for criminals and scammers if they are not aware of the potential threats they may come across, and how to identify them.

According to the 2021 Government Cyber Security Breaches Survey, 83% of UK businesses experienced a Phishing attack in the last year alone.  While spam filters and other tech may catch some, even unsophisticated phishing attempts will often get through- and could end up in the Inbox of any one of your employees, and it only takes one attempt to be successful to expose your entire business.

Essentially, every member of staff you have has the potential to be a ‘Human Firewall’- a living, breathing checkpoint able to filter out potential scams, and question anything that looks suspicious.

More importantly, they should be able to spot anything that deviates from specified company policies and practices- and that point in particular is key for all staff regardless of their role, from front desk to board room.

Leading by example

Business owners, board members and Leadership teams are not exempt, they need to be made aware of the threats and need to be trained in the processes and practices in place to mitigate them as much as any other member of staff- if not more so.

Not only might a senior role prove a more attractive and prestigious target for an attacker, but buy-in right from the top of the hierarchy is essential in order for processes to be effective and empowering other members of staff to feel confident in questioning anything they consider to be out of the ordinary.

If a CFO frequently negates standard procedure to request urgent payments for example, it would be easy for a finance administrator to mistake a fraudulent request as a legitimate one and that is how breaches occur and how money is lost.  If the CFO always follows process, the standard becomes ordinary behaviour and it becomes much easier to identify anything extraordinary that could indicate a would-be attacker’s attempt to deceive.

In addition to this however there are other key points that Business leaders should be aware of, and this could require some additional training specific to those in senior roles to focus on- such as the following:

  • Understanding the Business implications of Cyber Security, and how it can positively affect business and business strategy as well as how to protect the business against threats.
  • What laws and regulations the business may fall under, and how to be compliant
  • Understanding exactly where and why the business is most at risk
  • Common pitfalls, myths and misunderstandings to avoid

CyberScale understands the Business of Cyber Security, and how important an aware and alert workforce is in building the security culture into a business that can set it apart and drive it forward.

Our Security Consultants have devised comprehensive and engaging training courses, delivered as an interactive and memorable experience either online or in-person depending on your needs and your environment.

If you’re wondering what the right training could mean for your organisation, give our experts a call to discuss training options tailored for your business.

Welcome To Chatsbrook Vehicle Leasing

Vehicle Leasing Made Easy

Considering the quick progression of technology, comfort and style that the automotive industry makes each year, it comes as no surprise that over 91% of all private vehicle registrations are financed!

Contract Hire is an increasingly popular finance facility that allows individuals and businesses to indulge in the latest vehicle releases, without having to part with large sums of money or worry about depreciation.

Which leads us on to our exciting announcement…

Chatsbrook are proud to introduce our latest project www.chatsbrookleasing.co.uk or call CVL on 01603 733500, our team are here to support you!

 

 

Social scamming: What to look out for by Green Duck

 At the height of Covid-19 lockdowns, 60% of the UK’s adult population were working from home – and this is expected to increase to 70% by 2025. The rise of remote working has also led to a rise in cybercrime, so it has never been more critical for businesses to strengthen online security measures and increase vigilance of their employees when working in and out of the office.

What should I be looking for?

Fraudsters are duping people into parting with their money by setting up bogus charities that claim to support popular or trending causes.

For instance, the recent Seaspiracy documentary has prompted scammers to set up a false ‘Save the Turtles’ charity, with a functioning website and social media pages selling merchandise at temptingly discounted rates. On the surface, everything looks in order. However, these fraudsters are opportunists who have identified a surge in people donating to sea life causes. They’re even sponsoring their websites and social media pages to take full advantage of this interest.

Cyber criminals are also “befriending” unsuspecting members of the public on social media using bogus accounts and proceeding to post malicious links intended to divert victims to fake login pages where they’re required to re-enter their usernames and passwords. Upon “signing in”, fraudsters gain access to the victim’s account and target their contacts with malicious scams.

What can I do about it?

If you want to mitigate risk for your business, and navigate the precarious waters of the internet but are unsure about where to begin, our technical team are offering free, tailored, and confidential advice for business owners and their teams on all aspects of cyber security, computational health, and virtual positioning concerns – with no obligation.

Alternatively, join us on 05 May 2021 at 10am to meet our cyber security experts and find out more about how we can support your business. Plus, on registering your place, you’ll receive a free Cyber Security Support Tool to implement companywide.

To register your place for our free webinar, visit labsec.co.uk/free-webinar-registration or contact me directly to find out more about cyber security for your business by emailing David.buist@greenduck.co.uk or calling 01284 333 452.