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Chamber Webinar – Step-Up Your Sales and Marketing: Building Your Product Staircase

Written by FM Team on .

How do you grow a business without employing loads of staff, adding a couple of extra zeros on your prices or putting in hundreds of extra hours of work?

You create a Product Staircase.

A Product Staircase establishes the ‘Know-Like-Trust’ cycle that is essential to turn people who are interested in your products and services into customers.

It enables you to nurture your current clients and attract new customers by creating a staircase of products and services at different price levels. It also allows you to develop passive income streams that can make you money while you sleep.

In this session you will discover:

  • What is the product staircase and why do you need one?
  • The sales funnel – what it is, why you need one, where to start
  • The product staircase step-by-step
  • How funnel-driven automations will promote your product and services

About Kathy

Kathy Ennis is the Founder and Managing Director of LittlePiggy. She is a Business mentor and Coach who focusses on practical, applicable and achievable actions that make a real difference to any business. Kathy specialises in working with ultra-small businesses: solopreneurs, freelancers, coaches, consultants and side hustles. By focussing in the three, key areas of money, marketing and mindset, Kathy enables even the smallest business to move seamlessly from passion to profit.

Archant: Build your brand with social media marketing

Written by Haze Carver on .

Social media is a “free” way to gain new customers and build a loyal community of brand advocates. But, social media for business has changed and it’s not easy to be successful on social. In this webinar we will show you how to grow your brand and create content that converts.

The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday   

Spotlight on Sustainable and Purpose Led Business

Written by Haze Carver on .

Andrew Gray, NatWest Local Enterprise Manager discusses in the this event the Low carbon economy and the Net Zero banking alliance.

“As we begin our path to recovery from the immense disruption caused by COVID-19 and move towards COP26 and a sustainable future, we have an unprecedented opportunity to Build Back Responsibly with business taking action that creates positive outcomes for people and nature.

Businesses are traditionally judged on economic success – their turnover, strategy and profits – but increasingly the public are looking to companies to take a lead on creating a better society, be it on climate change or racial equality.

Join Andy Gray and a host of guests for an honest and thought-provoking round table on the journey towards a better world for organisations and communities in the UK.

Peter Ellington, Charlie Flanagan, Alasdair Wilcock and Fran Ellington will be taking on the big questions

  • The current academic research on businesses adapting to climate change
  • What do we mean by “sustainable business” – Is the theory finally meeting practice?
  • What does this mean for business? Pressures from consumers and regulators – focus on Environment and carbon emissions.
  • ESG and purpose driven business – what is ESG, how to start with busy SMEs in mind – and does anyone care? Focus on the social impact and governance

Climate change has been a key priority for NatWest Group since the bank unveiled its purpose-led strategy last February.

NatWest Group has become one of 43 banks globally to join the Net Zero Banking Alliance, a coalition of financial services companies that have pledged to work together to help deliver the Paris Agreement. As the banking sponsor of the COP26 climate summit, NatWest Group’s membership of this global alliance demonstrates its commitment to work collaboratively with its peers, policy makers and other stakeholders to play its part in bringing about significant change at speed and to help build a more climate-resilient economy.

The NatWest Group has signed up to the Net Zero Banking Alliance commitments, which includes transitioning all operational and financed emissions to net zero by 2050 at the latest. The bank had previously said it would halve the climate impact of its financing activity by 2030, having reached net zero carbon on its own emissions last year. Earlier this year, the NatWest Group became the first UK major bank to publish analysis of its financed emissions of oil and gas extraction, automotive manufacturing and agriculture sectors as well as to residential mortgage properties, which represent 45% of its loan book. It will continue to analyse the rest of its financing this year.”

Archant: Website development – Your questions answered

Written by Haze Carver on .

Website development: your questions answered

If you want your website to make you money (which it should), it’s important to make sure it does everything you need it to, while providing a great user experience. In this webinar we answer your questions on how to build a website that works for you. We give you insight into the history of the internet and what you need to know to build your own website or what questions you need to ask your website developer to get the site you want.

The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday   

Archant: Increase your Business Visibility with SEO

Written by Haze Carver on .

Increase your business visibility with SEO

If you have a website but no one can find you it is not going to make you money. As well as your website it is also important to get your business entity found as well. In this webinar we will show you what you need to do to improve your business visibility and get found online using search engine optimisation.

The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday   

Archant: How to get your business to stand out against established, strong competition

Written by Haze Carver on .

Being a small business isn’t easy, especially when you are starting out and are going up against the established competition. In this webinar you will learn how to use tools and data to differentiate yourself from your competition.

The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday   

Archant: Using Creative Advertising to grow your business

Written by Haze Carver on .

Using creative advertising to grow your business

In an age where you can target people down to the finest detail, we sometimes forget how important the creative is. In fact, the best-targeted campaigns will fail if the creative doesn’t deliver the message you need. In this webinar we will show you how to make the most of your creative and make sure it tells the story you want and gets results.

The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday  

Turning Factor – Delegation

Written by Haze Carver on .

 ‘It is quicker if I just do it myself!’ How often have you said this to yourself… be honest! This might work in the short term but is unsustainable and can be a cause of stress and poor productivity. Effective delegation is how we empower and engage our employees. It is a phased process that takes thought, planning and commitment and in the long run provide you, your team and organisation with vastly improved results. 

Turning factor

Chamber Webinar – Managing your Third Party Spend

Written by Haze Carver on .

We all have to spend money with third parties in our businesses but the art is to make sure that this money is helping you work towards your business goals and not costing more than it needs to.

This introduction to Procurement focusses on practical steps on how to get started and improve your supply chain.

It’s in plain English and easy to follow, so you can get your supply chain powering your business goals.

We’ll look at how you distinguish between the ‘core’ products that are important to your business and the ‘non-core’ products that you need but don’t directly impact your customers. Then, we’ll look at different approaches for these products, including quick wins to get you on the right track.

Content / Takeaway

Course content:

  • Walkthrough of the full procurement cycle
  • Understanding the different types of external spend with suppliers
  • Strategies for how to work with suppliers to improve your supply chain

After this course, you’ll be able to:

  1. Understand what you’re spending your money on, and why
  2. Put together a plan for improving how you buy different products
  3. Align your suppliers with your business goals and save money

When you register for your place, you will be sent a calendar invitation as confirmation of your place. The invite will include a unique link from Zoom for you to join the video call. 

About the Speaker

Beth Seager, Independent Procurement Consultant of Espaze Ltd

Beth is an Independent Procurement Consultant who helps SMEs get a grip on their supply chain and save money.

She’s spent her career in procurement working on direct and indirect goods, including leading a procurement team for a busy international manufacturer. Now a Chartered professional, she runs her own consultancy firm and loves the challenge of solving a complex supply problem by working with the client’s team to create a tailored solution.

Outside of that, you’ll find her listening to Taylor Swift.

About Espaze Ltd

Espaze makes procurement fun and understandable. We believe that every company should be able to make their supply chain power their business goals, not drain their cash.

Espaze offers consulting services and downloadable resources that you can put into action to build the right supply chain at the right price. Check out the shop here: https://payhip.com/Espaze.

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The three most important transferrable skills

Written by Haze Carver on .

We’ve all heard of the importance of transferable skills. But what are the best transferable skills to have? In this video, we’ll go through the most important transferable skills to learn and have on your CV to stand out from the others!

For more information on our courses please go to:

Homepage

First Intuition began in 2007 with a single thought – to put the learner at the centre of everything. Since then we have won awards, opened a national network of study centres and now deliver to over 7,000 students per year.

We offer courses for the following Qualifications:

AAT

ACCA

CIMA

ICAEW

CMI

We believe that every learner is different, and one-size doesn’t always fit all. We are happy to spend time with our learners to build a programme that fits in with their busy lifestyles.

With 15 study centres across the UK and online study options we can create a blend of programmes to fit in with the most demanding of lives.

Recovery Programme – Blogging for More Business

Written by Haze Carver on .

This is a pre-recorded event

You might be the best at what you do, but if you’re not sharing your expertise by blogging about it, you’re missing out. Discover how to include the power of blogging in your marketing strategy and create a blog content calendar that will develop and share your expertise to build your reputation and increase your sales.

Content / Takeaway

In this Masterclass, Kathy and Emma will cover:

  • How blogs work as a marketing tool
  • How to discover who an audience is and what will they want to read about
  • What to write, when to write, how much to write and where to find inspiration to write
  • The importance of using images in a blog
  • How to create a blog content calendar

When you register for your place, you will be sent a calendar invitation as confirmation of your place. The invite will include a unique link from Zoom for you to join the video call. 

About the Speakers

Kathy Ennis, Founder of LittlePiggy

Kathy Ennis is the founder of LittlePiggy. She is a Business Mentor and Trainer with over 20-years of business experience. She is an expert in helping micro and side-hustle businesses start-up and scale-up. Kathy is a trainer and an ambassador for the Facebook #SheMeansBusiness campaign, an Enterprise Nation Local Leader and co-founder of 24 Degrees.

Emma Goode, Founder and CEO of 24 fingers

Emma Goode is the founder and CEO of the award-winning digital marketing agency, 24 fingers. She works with business owners and third sector organisations to help them grow and develop through social media and online marketing. Emma is an active Local Leader for Enterprise Nation and co-founder of 24 Degrees.

LittlePiggy and 24 fingers (together we are 24 Degrees).