Content

This in depth day session takes you on a journey to learn the fundamentals of digital advertising and the practical application of these principles through the Google Ads platform.

Through a combination of theory and practical examples, this intense workshop will introduce the critical questions, methodologies and techniques that are necessary to understand consumers and assess the performance of your website and wider online activities.

It also identifies the key tools and reports to understand how people interact with your site.

Who is this course for?

This course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Website Owners, Marketing Managers and Digital Marketing Managers that want clarity on their audience and where they should be investing budgets for maximum impact.

The workshop is perfect for those that have an existing Google Adwords account that they want to improve or for those that are entirely new to the discipline. The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established for 6 months or more. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 6 months.

Key topics covered on the day:

• Choosing the right Paid Search Platform

• The Anatomy of Google Ads Account

• How to build a Google Ads account

• Identifying and Selecting the Right Keywords

• How to write compelling adverts

• How to Measure and Continually Improve

Desired Outcomes

This workshop aims to:

• Learn the key components of Paid Advertising and Google Ads

• Develop core skills to explore your website’s performance using Google Ads

• Understand your target audience, their behaviour, interests and contributions to performance.

• Create positive change within your business through education and awareness.

• Provide you with the skills to understand your visitors, who they are, where they come from and what they do.

• How to measure the impact of your online marketing efforts.

• Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your business online.

• Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space provide the ability to make better (data-driven) business decisions in the future.

Location: Carrowbreck House, 7 Carrowbreck House, Norwich, NR6 5FA. The day is split into 2 half-day sessions. Part 1: Get introduced to the many ways your website can climb the search ranks & learn the fundamental principles of ‘search’ along the way in this half-day course. We’ll explain the importance of ‘keywords’; describe what your ‘quality score’ is, how it’s calculated and ways you can improve it. We’ll take a look at what you can do on your website to improve its visibility to the search engines. This half-day course gives an overview of the key techniques to help move your site up the search ranks, explains the major search ranking factors, the principles behind the search engine and the steps that you can take on your website to make it more visible by the search engine. Duration: Half-day course (9:30am – 12:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • The principles behind the Search Engine • How search works – understanding the search results and how to get seen there. • Understanding the difference – natural search / paid search. • Explanation to the major Search Ranking Factors; keywords, link building, quality score • Key techniques to help your site move up the Search Engine Results (SERPS) pages • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Part 2: Google gives a whole host of free and paid-for tools to help every business, large and small, be found in the search engine results pages: Google My Business, Adwords Express, Adwords, Google Shopper and Google Analytics. This half-day course allows you to create, edit & update your Google My Business page and gives you an overview of the other Google products – more than enough to get you started with your online marketing. You’ll walk away with a good understanding of how you can get your business seen in the Google search results pages and know what areas of your website & advertising that you need to focus on. Duration: Half-day course (1:30pm – 4:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • Google My Business – what is it and why is it so important? • Create, edit & update your Google My Business page. • Google Adwords Express & Adwords – how a small marketing budget can go a very long way and jump you to the top of the search pages. • Google Shopper – for those businesses that are selling products online. • Google Analytics – what is it saying about your website and what can you do about it. • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Course price: Parts 1 & 2 – FREE for Small Broadland based businesses with less than 10 full-time equivalent employees, otherwise £48.00 per part. For more information or to book any free spaces please call us on 01603 788950, or email carrowbreck@broadland.gov.uk

Location: Carrowbreck House, 7 Carrowbreck House, Norwich, NR6 5FA. The day is split into 2 half-day sessions. Part 1: Get introduced to the many ways your website can climb the search ranks & learn the fundamental principles of ‘search’ along the way in this half-day course. We’ll explain the importance of ‘keywords’; describe what your ‘quality score’ is, how it’s calculated and ways you can improve it. We’ll take a look at what you can do on your website to improve its visibility to the search engines. This half-day course gives an overview of the key techniques to help move your site up the search ranks, explains the major search ranking factors, the principles behind the search engine and the steps that you can take on your website to make it more visible by the search engine. Duration: Half-day course (9:30am – 12:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • The principles behind the Search Engine • How search works – understanding the search results and how to get seen there. • Understanding the difference – natural search / paid search. • Explanation to the major Search Ranking Factors; keywords, link building, quality score • Key techniques to help your site move up the Search Engine Results (SERPS) pages • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Part 2: Google gives a whole host of free and paid-for tools to help every business, large and small, be found in the search engine results pages: Google My Business, Adwords Express, Adwords, Google Shopper and Google Analytics. This half-day course allows you to create, edit & update your Google My Business page and gives you an overview of the other Google products – more than enough to get you started with your online marketing. You’ll walk away with a good understanding of how you can get your business seen in the Google search results pages and know what areas of your website & advertising that you need to focus on. Duration: Half-day course (1:30pm – 4:30pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Course Content • Google My Business – what is it and why is it so important? • Create, edit & update your Google My Business page. • Google Adwords Express & Adwords – how a small marketing budget can go a very long way and jump you to the top of the search pages. • Google Shopper – for those businesses that are selling products online. • Google Analytics – what is it saying about your website and what can you do about it. • Introducing other tools of the online trade; Online PR, Display Advertising (including on the Social Networks), Affiliate Marketing. Course price: Parts 1 & 2 – FREE for Small Broadland and South Norfolk based businesses with less than 15 full-time equivalent employees, otherwise £49.50 per part. For more information or to book any free spaces please call us on 01603 788950, or email carrowbreck@broadland.gov.uk

Skills Edge Training are offering study support across a wide range of CII units.

We deliver 6 online workshops across 12 weeks for each CII unit. These workshops are delivered by a CII lead trainer with over 20 years’ experience and will provide you with a study structure and allow you to understand the real world application of the study text. Providing tuition, tips, tricks and strategies, these sessions will ensure you are exam ready.

All workshops are completed live in a virtual classroom, these are also recorded and are available to catch up on demand. You will also have access to our interactive forum which allows you to ask questions to your tutor and peers between sessions. In addition, you will also be provided access to RM Advance which will provide you with additional resources such as study guides and mock assessments.

Course Summary:

The R03 Personal Taxation qualification provides you with the fundamental knowledge of the UK tax system, taxation considerations to individual needs, and application to the advice process. At the end of this course you will have learnt:

• Basic structure of the UK tax system
• Main taxes on income and capital that may be charged on individuals and trusts, the self-assessment system and how tax liabilities are computed
• Taxation of investments as relevant to the needs and circumstances of individuals and trusts

This course consists of 6 online workshops delivered fortnightly with Sue Cox; CII principle trainer with over 20 years of financial services training and coaching experience. In addition to this, you have access to interactive forums, resources and class notebook.

You will need to commit to approximately 5 hours per week independent study.

Who is it for: This qualification is ideal for anyone considering a career within wealth management. It is also a strong starting point for many professionals looking to achieve their CertPFS (Certificate in Paraplanning) or DipPFA (Diploma in Regulated Financial Planning) and are interested in becoming a Paraplanner or Financial Adviser.

What you will learn:

This course covers 4 learning outcomes:

1. Understand the UK tax system as relevant to the needs and circumstances of individuals and trusts
2. Analyse the taxation of investments as relevant to the needs and circumstances of individuals and trusts
3. Analyse the role and relevance of tax in the financial affairs of individuals and trusts
4. Apply the knowledge of personal taxation to the provision of investment advice

Assessment:

This qualification is assessed through 50 questions: 39 standard format and 11 multiple response questions. Only 1 hour is allowed for the exam. You will need to purchase your exam and book this directly with the Chartered Insurance Institute.

Future Job Roles:

With R03 you can consider support positions within financial advisory and wealth management firms. Most professionals complete this qualification with a view of completing the remaining 5 R0 examinations and achieving the Diploma in Regulated Financial Planning (DipPFS). With the DipPFS you can practice as a Financial Adviser.

Entry Requirements:

Before undertaking the course you should have ordered the R03 Personal Taxation study text.

If you are pursuing a career in financial services you may consider becoming a member of the Chartered Insurance Institute to lower the overall costs of exams.

There are no other formal entry requirements.

Technical Specifications:

Our programmes are delivered and supported through Microsoft Teams. You will need to download the Microsoft Teams application onto a PC. This application is also available for IOS and Android.

It is highly recommend that you access the workshops through a PC with full audio capabilities (microphone and speakers) and preferably you will participate with a headset.

These are online workshops and you will require a steady internet connection.

Coaching and Mentoring Skills are essential leadership skills. This workshop covers the essential techniques and knowledge for any Management position the ability to increase levels of team and individual performance.

This workshop will give you the essential leadership skills for any management position.

This event is being run in partnership with North Norfolk District Council.

Who is this for?

This course is suitable for anyone managing a team no matter what size and at what level.

Agenda for the Day:

10:00 Doors Open – Registration

10:15 New Anglia Growth Hub – how can we help you? *

10:30 Welcome and Introductions *

10:40 Introduction to Coaching and Mentoring*

10:50 What is Coaching? What is Mentoring? Exercise *

11:10 Coaching and Mentoring Definitions*

11;20 Post-it Challange*

11:35 Coaching Definition and Cycle *

12:00 Refreshment Break: Tea/Coffee

12:15 Listening Levels 1, 2 & 3 *

12:25 Questioning Pyramid Model

12:30 Real Play Exercise & Feedback

13:20 Coaching Techniques

13:30 Action Planning

13:50 Q&A’s *

14:00 Close

Total hours: 4hrs – *IDB = 3hrs 30mins

About the Trainer

Maria Banks CPCC – Certified Coach, Trainer, Mentor, Facilitator

https://www.stradainnovation.co.uk/

With over 12 years experience of developing and implementing organisational development and change management strategies within the European Energy industry and a further 14 years running her own L&D professional business and coaching practice.

Maria is qualified with the Institute of Personnel & Development (CIPD) and is a fully trained coach by the Coaches Training Institute (CTI), accredited by the International Coaching Federation (ICF). She is a Certified Co-Active Professional Coach (CPCC) and a graduate of the 10-month CTI Leadership Programme.

Her experience is diverse having worked with individuals and teams from a range of global organisations as well as servicing her own local community in and around Suffolk and Norfolk.

With a strong commitment to moving clients forward, achieving increased results and reaching their desired goals and aspirations, Maria’s coaching and training is impactful, action focussed and pragmatic.

She brings clarity, focus and action to both personal and professional growth and supports her clients to achieve and often exceed their goals and aspirations.

Maria’s interventions in the International business world have provided lasting benefits to a variety of clients including: E.On Energy UK, Fitch Ratings Italia, McCain Foods GB, Mysis Banking Division – New York, Microsoft, Carillion, Costain, Royal Caribbean International Italia, Fusion For Energy France, King Edward VII Hospital and the Natural History Museum London.

More locally Maria has worked with Hutchinson Port Felixstowe, Suffolk Coastal District Council & Suffolk & Norfolk Probation Services.

Great Leaders are made and not born. This workshop explores the nature and practice of being a great leader. Aspects of leadership are explored and discussed so that key skills are revealed for anyone to adopt and used to inspire.

Leaders are people who do the right thing; managers are people who do things right.- Professor Warren G. Bennis

This workshop will give you the skills and knowledge to build and lead a great team.

Who is this for?

This course is suitable for anyone managing a team no matter what size and at what level.

Agenda for the Day:

09:15 Doors Open – Registration

09:30 New Anglia Growth Hub – how can we help you? *

09:45 Managing and Motivating the Team; Including Exercise *

10:15 What is a Team? How do Teams Work?* Individual Exercise “How is our Team Working Together?”

10:45 Motivation by Needs – Maslow Hierarchy of Needs *

11:00 Motivation Theories – Herzberg’s Two-factor Theory*

11:15 Refreshment Break: Tea/Coffee and biscuits

11:30 What Do I Value? – Individual Exercise *

11:50 Delegation; Definition, Principles, Process *

12:15 Action Planning Exercise *

12:30 Q&A’s *

12:45 Close

Total hours: 3hr 30 mins – *IDB = 3hrs

About the Trainer

Maria Banks CPCC – Certified Coach, Trainer, Mentor, Facilitator

https://www.stradainnovation.co.uk/

With over 12 years experience of developing and implementing organisational development and change management strategies within the European Energy industry and a further 14 years running her own L&D professional business and coaching practice.

Maria is qualified with the Institute of Personnel & Development (CIPD) and is a fully trained coach by the Coaches Training Institute (CTI), accredited by the International Coaching Federation (ICF). She is a Certified Co-Active Professional Coach (CPCC) and a graduate of the 10-month CTI Leadership Programme.

Her experience is diverse having worked with individuals and teams from a range of global organisations as well as servicing her own local community in and around Suffolk and Norfolk.

With a strong commitment to moving clients forward, achieving increased results and reaching their desired goals and aspirations, Maria’s coaching and training is impactful, action focussed and pragmatic.

She brings clarity, focus and action to both personal and professional growth and supports her clients to achieve and often exceed their goals and aspirations.

Maria’s interventions in the International business world have provided lasting benefits to a variety of clients including: E.On Energy UK, Fitch Ratings Italia, McCain Foods GB, Mysis Banking Division – New York, Microsoft, Carillion, Costain, Royal Caribbean International Italia, Fusion For Energy France, King Edward VII Hospital and the Natural History Museum London.

More locally Maria has worked with Hutchinson Port Felixstowe, Suffolk Coastal District Council & Suffolk & Norfolk Probation Services.