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Welcome to the Norfolk Chambers podcast, in this episode Haze Carver is with Carole Burman, Managing Director and Founder of MAD-HR, and Charlotte Bate, Director of MAD-HR.
As Managing Director and Founder of MAD-HR, Carole has over 30 years of experience working in the world of HR. She prides herself on her ability to help clients grow their business and attract, retain and engage talent by building a positive employer brand. Charlotte has worked as an HR Professional, Trainer and Coach for over 20 years and has a wealth of experience in delivering transformational HR support to businesses of all shapes and sizes, whilst always working with honesty and integrity. “HR is in our DNA, between us we have over 150 years of experience” says Carole.
With a host of nominations and awards across Norfolk and Suffolk for 2022, they put their success down to ‘being great problem solvers’ and say of their team; “when you’re working with a team as incredible as ours, it’s an absolute joy and privilege”.
Listen to the podcast below;
Listen to the Co.next bitesize podcast here, this is a short where Charlotte and Carole talk about advice they would give their younger selves.


When your team is motivated they will offer your customers unbeatable levels of service and generate more profit.
HR is about so much more than ‘hiring, firing and retiring’. At MAD-HR we will help your business thrive in today’s competitive marketplace by recruiting and retaining talented individuals and effectively manage any challenges along the way.
Serene Safety has joined the Norfolk Chambers of Commerce to raise the profile of the business in and around East Anglia and our home county of Norfolk.
Norfolk Chambers offers a range of benefits that will help and promote the Serene Safety brand and allow us to share our ethos on safety and health obligations that Norfolk businesses have.
Jonathan Reynolds, Serene Safety’s Principal Consultant and Tutor said
‘Joining the Norfolk Chambers was our next step in promoting our brand and affiliating with a group that has a long heritage and allows the voice of small business to be heard and considered. Serene Safety has sustainable plans for growth and equally wants our clients to grow with us on this journey – We are confident that the mutual help and support we will provide each other will benefit businesses in Norfolk.’
‘Target Zero’, ‘Club Zero’ or just ‘Zero’…… The premise takes many names but ultimately drives the concept of a workplace which has no adverse events that result in an injury, loss of life or damage to assets. I can absolutely get behind the goal and it is the driving force behind many safety and health professionals the world over. But is it achievable or simply a utopian phrase where the meaning isn’t truly realised?
As with most of our blogs we pose a number of questions to allow our readers an opportunity of reflection and thought provocation with this topic generally being both emotive and analytical.
In my opinion, the ‘zero’ concept is noble, just and right – Everyone can get behind it, can’t they but is it realistic? That depends on a number of factors.
These factors can be, but are no means exhaustive:

and many more but this all factors into the organisations ability and credibility in whether or not zero incidents and injuries is realistically achievable.
With the above reviewed, analysed and a certain degree of understaning of where an organisation is ‘today’ we can begin to look at how realistic the ‘zero’ concept is.
The next stage is very much time to look at where we want to be. Not only ‘what does good look like?’ but ‘what does ‘our’ good look like?’ or ‘what does ‘our’ good need to look like?’ to grow towards the target of ‘zero’. What good looks like needs to come from the organisation.
Once ‘good’ has been established in the horizon, you need to get there. Factoring in all the measures, metrics and outputs from the reflection of ‘where we have been’. This may well be a three, five or ten year plan however it will be each to their own and depend, largely, on the factors discussed above that dictates how much pace is behind the plan – Now, you could change that, however, that’s an entirely different blog discussion.
With all that said and done. With all (or as much as you can muster) the information available to you, is ‘zero’ viable? is it achievable? Is it the right thing to do for the organisation?
Let me pose some questions:
Is it unjust or immoral as it would appear an organisation is happy to sustain 7 fatalities however pat themselves on the back because they reduced it by 3?
Would the families of those theoretical 7 people take comfort that 3 other families still have their loved one home each night whereas they still retain the empty void of where that loved one once was? What about the 4 the year after or the 1 the year after that?
Alternatively if we looked through another lens:
Would you? – We have another blog in development to counteract this looking into leading indicators and positively focused indicators to prevent the lagging ones altogether.
We’ve discussed a lot there and it’s given me a lot to reflect on to which I hope it has had the same impact on you and I’d love to keep the conversation going – Our social networks are a great place to debate this topic and others.
We have facilitated a number of benchmarking, mapping and profiling sessions with clients across a range of topics and we would love the opportunity to support you on your journey be it developing your culture, risk profile or strategic and tactical direction.
Images provided by Serene Safety
Yesterday the UK announced the following sanctions against Russia:
Hannah Essex, Co-Executive Director at the British Chambers of Commerce, said:
“With the dreadful news coming out of Ukraine today, all of us at the BCC hope there will soon be a peaceful resolution. Our thoughts are with all those affected in Ukraine and across our Global Network.
“The situation in Ukraine will be deeply worrying for many businesses in the region as well as here in the UK. International leaders must focus on seeking a swift resolution to end the invasion and return to peace.
“The British Chambers of Commerce will work closely with the UK government to ensure that businesses have all of the advice, information and support they need to make decisions, adapt to these circumstances and navigate the challenging times ahead.”
On the impact on trade and the economy, William Bain, Head of Trade Policy, said:
“Alongside the enormous human cost, the Russian invasion of Ukraine will create a significant shock to the world economy by weakening global demand, damaging international financial markets and adversely impacting the UK economy.
“The UK energy market has a lot less direct exposure to Russian gas supplies than most of Europe. But, as the global market is already tight, a scramble to source supplies will very likely result in further rises to prices in the UK.
“There is also a risk of further disruption to global supply chains, particularly those crossing through Russia and Ukraine, with closure of air space likely to have a significant impact on the movement of goods and people.
“The cumulative effect of all of this will likely be higher imported inflation and weakening trade flows.
“There could also be some supply chain disruption to manufacturers if some items cannot be exported in the event of hostilities and alternative supply sources cannot easily be obtained. This would inevitably further increase cost pressures and limit economic activity.”
UK-Ukraine Trade
Trade between the UK and Ukraine to the year-end of Q2 2021 was £1.6bn in total. Four fifths of this is in goods – with imports of iron and steel (about a quarter of all Ukrainian goods imports to the UK), cereals and grains (22%), vegetable oils and fats (15%), oil-seeds/oleaginous fruits (14%), and animal feed (3%).
Key U.K. exports to Russia are machinery, nuclear reactors, boilers ($743m in 2020), vehicles ($504m in 2020), pharmaceuticals ($293m), electrical & electronic equipment ($153m).
With Gen Z now entering the workforce, how do you go about navigating the massive cultural divide that might now exist in your office and create a balanced workplace culture?
Typically, Gen-Z are no wallflowers; strong minded, often politically active and not afraid to call out inappropriate ‘banter’. They are moving into workspaces with Gen-X, millennials and even boomers, who have not had to deal with such a big cultural leap in the generational divide for some time.
How you operate on a day-to-day basis may start to look different, not necessarily for better or worse, just different. Mark and Becky troubleshoot what leaders could face and how they would handle different opinions and create a safe culture and boundaries for everyone.
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Show Notes
HMRC ‘nudge letters’ – what are they, why do HMRC issue them, and what should you do if you receive one? Tax experts Gilly McGill and Dominic Carter discuss what the term covers – commonly known as ‘one-to-many letters’ and how HMRC identify recipients through data submitted to them or issues common to a sector. They discuss how the decline in human resourcing to investigate impacts this process.
They provide recent examples of problems HMRC have faced and the potential penalties that may come from ignoring these letters, and how your adviser can help.
For further information on today’s topic, and how we can help support you and your business on all tax related matters, click here.
You can get in touch with our presenters directly through the Our People section of our website here.
GET IN TOUCH! If you have any questions on today’s episode, and would like us to get in touch, email us at podcasts@larking-gowen.co.uk.
We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us!
You can find more episodes from this series on our website here
The Norfolk Chambers of Commerce, in collaboration with the Suffolk Chamber of Commerce, have been selected by the Department of Education as the designated lead for The Local Skills Improvement Plan (LSIP) within Norfolk and Suffolk.
The LSIP Project is designed to put the voice of the Employer at the heart of shaping local training and skills provision – over the coming months we will be encouraging employers to provide their insight into the skills required to enable growth. The LSIP will form a major part of shaping local skills provision working collaboratively with local councils and training providers to ensure skills gaps are addressed.
We need your views and insight into the skills you need to move your business forward, we will be reaching out from January via digital surveys and 121 meetings, we welcome your involvement!
For more information, please contact the team at LSIP@norfolkchambers.co.uk or read more here
Our mission is to connect, support and give voice to every business in Norfolk. Our annual flagship event, The B2B Exhibition is the perfect opportunity for Norfolk businesses to meet new potential clients, forge meaningful connections and showcase their businesses’ expertise and knowledge. A perfect example of this is when Plain Speaking PR gained new business from Marie Reynolds London at B2B 2022. Read how exhibiting at B2B helped connect these two businesses below.
“Plain Speaking PR booked a stand at the Norfolk Chambers B2B exhibition last year, taking our bold banner which asked the age-old question ‘what the f**k is PR?’
Our plain speaking approach worked – attracting Marie Reynolds (and many others) to our stand to chat about the business benefits of public relations. We got talking and instantly clicked.
Whilst Marie Reynolds London is an internationally renowned skincare and wellness brand, as a Norfolk resident Marie told us she was looking for a Norfolk PR agency who could help build her profile in the local and regional media.
Before we start to work with a new client we take time to get to know more about them and their business. Within just a few minutes, we could tell Marie’s story was as impressive as it was fascinating. A globally celebrated complementary therapist and skin health expert, with a regular clinic at Fortnum & Mason, Marie had moved from London to Norfolk some years earlier, setting up a state-of-the-art clinic just outside Norwich. And yet, with clients travelling from all over the UK for appointments, in Norfolk she was relatively unknown.
So after the B2B event we arranged to meet. And, combining our skills and experience with Marie’s infectious enthusiasm and boundless knowledge about health and wellness, we set out to deliver a short-term PR campaign to help Marie nurture new media relationships in Norfolk and earn coverage across print, online and broadcast media.
Thanks B2B for bringing Plain Speaking PR and Marie Reynolds London together. Not only was this a brilliant piece of new business to win, but we also gained an incredibly knowledgeable and kind friend in the process.”
Do you want to be apart of B2B 2023? Stand bookings and enquiries are now live, find out more here.