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Meet the Team Behind Leading: Local Experts Helping Local Businesses Through Change

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At Leading Business
Services, we believe that good advice begins with great people. As we celebrate
our 10th year supporting businesses across the UK, we’re proud to introduce the
team helping us deliver practical, compassionate, and effective solutions in
times of change.

Jamie Playford –
Director & Licensed Insolvency Practitioner

Jamie founded Leading
in 2015 after nearly two decades in the insolvency industry. He first gained
his licence in 2009 and built a successful East Anglian practice before
launching Leading. Under Jamie’s leadership, the firm has grown to four offices
across East Anglia, the Midlands and London, and a 70-strong team focused on
helping businesses and individuals navigate financial difficulty with
confidence.

Alex Dunton – Licensed
Insolvency Practitioner

Starting out in London
with a focus on complex, litigation-led insolvency, Alex gained his licence in
2015 and joined Leading in 2019. Now managing his own team, Alex brings
extensive experience in formal appointments across East Anglia and the
Midlands, combining technical knowledge with a practical, people-first
approach.

Michael Roome –
Licensed Insolvency Practitioner

Michael joined us in
April 2025 to lead our Midlands expansion from our Nottingham base. With nearly
30 years in the industry, Michael has advised directors and lenders, helping
them develop and implement tailored recovery strategies.

Liam Walker –
Partnership Manager

Liam’s background spans
over 20 years in business finance, including 14 years running his own firm.
With deep experience in turnaround finance and SME support, he now heads our
partner relationships, working with introducers, banks, and advisors to connect
clients with the right support.

Claire Pitt – Business
Manager

Claire
plays a central role in keeping the business running smoothly – from marketing
and professional partnerships to HR, wellbeing and recruitment. With a focus on
building trusted relationships with accountants, IFAs and lawyers, Claire
ensures our clients receive well-rounded, holistic support.


We’re proud to have grown into a team of over 70
professionals, each bringing a unique mix of skills, qualifications and
experience, from licensed insolvency practitioners and finance specialists to
client care and support staff. While our backgrounds differ, we all share the
same goal: supporting individuals and businesses through change with empathy,
clarity and expertise.


Your Partner in
Planning for a Stronger Tomorrow

At Leading Business
Services, we believe that no business should wait until a crisis hits.

Whether you’re
experiencing financial strain or simply want a health check to strengthen your
foundations, our business advisory team is here to help.

You can contact our friendly and experienced
team on 01603 552028 or email us at mail@leading.uk.com.