Farmyard Frozen to move into the Broadland Food Innovation Centre

Norwich-based hand-made frozen meals brand, Farmyard Frozen, have announced they will be moving into
their new premises at the Broadland Food Innovation Centre as part of their continued growth. The business
which was born out of the Covid lockdowns in January 2021, has grown to the extent where they have
outgrown their current production facilities and need more space to fulfil growing demand.
Farmyard Frozen is the brainchild of Chef Andrew Jones and his wife Hannah Springham, the culinary figures
behind the award-winning Farmyard restaurant in Norwich and The Dial House in Reepham. Their ambition
was to create refined, chef-prepared, frozen meals made with top quality, seasonal and locally sourced
ingredients. Meals range from luxury Beef Wellington to seasonal summer party food alongside vegetarian
dishes and indulgent deserts. Farmyard Frozen’s products are also stocked in delis, farmshops and
independent retailers across Norfolk and Suffolk as well as nationwide retailers sold and direct to customers
via their online shop.
Last night they were also honoured at yesterday’s British Frozen Food Federation Awards, winning a Retail
Innovation Award for their work in the frozen food sector and a Retail Gold Award for Best Dessert for their
aptly named Gold Bar. Their growth has been so substantial that a move to a more streamlined operation was
needed. And through their work getting support and business advice through the Broadland Food Innovation
Support team – a move into the Centre felt natural.
Hannah says “We have been overwhelmed by the public’s response to our frozen meals and demand has
grown so rapidly. It’s been brilliant working with the whole Broadland Food Innovation Centre project across
all its different guises from the Support to the Cluster team. They have been really proactive and supportive. It
only seems natural to move into the state-of the art Centre which is ideally located for us and our team of
chefs.”
The state-of-the-art units at the £11.4m Food Innovation Centre at the Food Enterprise Park, just outside
Norwich opened in September 2022 and includes other tenants such as Prep King and Old Rectory
Preserves. Hannah continues: “When we heard about the food production units at the Broadland Food
Innovation Centre it sounded exactly what we were looking for because the facilities are first class. It’s also
exciting that we will be at the heart of a supportive community of innovative food and drink businesses.”
Press Release 15 June 2023
Hannah and Andrew are aiming to innovate the frozen food category after their research into the quality and
general perception of frozen food. Through the support available from the Broadland Food Innovation Centre
project, Hannah and Andrew have been working with a team at the University of East Anglia who are carrying
out research to back up their concept that frozen food retains all the nutritional value of fresh food making it
good for us and good for the planet, by reducing waste.
Councillor Martin Booth of Broadland District Council said: “It’s incredibly exciting to have Farmyard Frozen
joining us as our newest tenant at the Broadland Food Innovation Centre. Giving businesses the space to
grow and be in a position where they can innovate to expand their product line is at the heart of our ambition
for the project. I welcome Andrew and Hannah to the centre and wish them huge success for the future.”