Case Study: Getting Festive with Lapland Mailroom

Written by on 15 January 2026.

<a t want to consider changing anything, the plan was to build the profile of Lapland Mailroom and the positioning for keywords surrounding Letters From Santa within Google. Social media engagement with customers on social channels including FaceBook and Twitter was also highlighted as an incremental element of the campaign.

(Nicola says) After 2 months of the SEO campaign starting we noticed a positive shift in Google traffic. Daniel was on hand all he way offering explanations in a very easy to understand fashion. We have moved up from page 8 to page 1 and sales have started to increase week on week. We are delighted with Daniel and his team and would recommend them for everyone in Norfolk.

Brief Summary: Established business selling personalised letters from Santa. Targeting parents and grandparents in the UK. Price point of £8.95. The brief to build a brand online and increase awareness and visibility to increase seasonal sales.

Solution: Landing page design & development, PPC campaign via Google Adwords, National SEO campaign targeting 14 keywords, Social media awareness on Facebook and Twitter to increase customer interaction and after sales service.

Conclusion: One happy family