An active half-day workshop to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.
Venue No 8 Thorpe Road, Norwich NR1 1RY
Date Thursday November 12, 2015 (registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!). Additional dates to be announced.
Who should attend This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
Trainers The workshop is led by Matt and Steph Brown, certified Google Partners who have been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Booking Cost per delegate is£147 (ex VAT, £176.40 incl VAT) for the half day workshop, including a buffet lunch. Chamber members receive a 10% discount off this price.
BOOK EARLY – There are a maximum of 10 places on this workshop.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”
WORKSHOP CONTENT
1. How Google Search Advertising Works – Why Google? – What are the options? – How do you get to number 1 on Google? – The value of mobile websites and advertising
2. The Foundation – Setting goals – why and how – Budgets – setting and controlling – Return-on-Investment (ROI) and measurement
3. Google Account Set-up – Account structure best practice – Account options for razor sharp targeting
7. Campaign Optimisation – What everyone else is doing wrong – Testing and what to focus on – Frequency of optimisation – Remarketingstrategies – Resources and further help
8. Summary and next steps
Here’s what delegates say about our trainer, Matt Brown…
“Matt was rated Excellent by all who attended our Norfolk Chamber of Commerce ‘Be Better At Google Adwords’ Training Session in 2015.”
BOOKING
Cost per delegate is£147 (ex VAT, £176.40 incl VAT) for the half day workshop, including a buffet lunch. Chamber members receive a 10% discount off this price.
Become a LeanOrganisation Lean Sigma A team based processimprovement tool that works. • Improve your business • Improve your prospects • Grow your career
Our next ‘Introduction to Twitter’ training session takes place on Thursday 12th November at Reflection PR’s office, just around the corner from Norwich train station.
The half-day interactive sessionwill cover everything businesses need to know about getting the most out of Twitter.
With an informal, relaxed atmosphere, attendees will also benefit from meeting other businesses to share social media advice and experiences.
Our training uses best-practice case studies, group discussion and practical hands-on learning to equip you with the skills and knowledge to help you use Twitter effectively for your brand.
Our workshops cover:
• Getting started: How to use Twitter – practical tips and the ‘lingo!’
• Creating a brand personality
• What do I post? Lots of handy content
• Engagement and Twitter etiquette
• Five ways to build your following
• How your competitors are using Twitter
Plus tea, coffee and biscuits!
So if you know your business should be taking advantage of Twitter to communicate with customers, but are just not sure where to start, book now.
Introduction to Twitter workshops cost £75 per person +VAT.
If you’re planning a wedding, this event at Great Yarmouth Town Hall is a must!
Whether you are just beginning to organise your ‘Big Day’ or simply looking at adding some final touches, we guarantee you will be inspired by lots of wonderful local wedding suppliers.
Our experienced wedding coordinator will also be on hand to advise you and give information about our stunning Town Hall Wedding Venue.
Please arrive 15 minutes before the session starts at 08.30am.
Venue: Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ
In this session (Be Better at Profiting from Customer Complaints) John Campbell, Freelance Quality and Training Consultantwill be your host.
You will learn:
In this session John Campbell will explore the benefits of customer complaints. Why is it that we find them so onerous? Discover out how to turn a complaint into a compliment. We will discuss methods of retaining valuable customers and gaining new ones by our actions. We will discover some insights, strategies and simple methods of handling complaints that will result in increased customer retention and improvements to our business.
About John:
John has had a long and sucessful career in the Quality and Training fields with both small and multinational organisations. John is now semi-retired and keen to pass on his wealth of knowledge to the next generation whilst still keeping up to date, having recently gained a 2015 transition certification in Quality Management. John is a fervent believer in customer focus, after all they’re who keep us in business.
This Managing safely course is designed for managers and supervisors, of any organisation or sector. It’s designed to get managers up to speed on the practical actions they need to take to handle health and safety in their teams and organisations.
The course can be delivered over four days and includes the following…
Introduction to managing safely, assessing risks, controlling risks, understanding your responsibilities, Identifying hazards (including -entrances and exits, work traffic, fire, chemicals, electricity, physical and verbal abuse, bullying, stress, noise, housekeeping and the working environment, slips, trips and falls, working at height, computers and manual handling), investigating accidents and incidents, measuring performance protecting our environment.
This course is being delivered at South Green Park, Mattishall and costs £645 + VAT/per person.
For more information or to book a place, please contact us on 01362 850983 or visit our website atwww.poultec.co.uk
This CIEH Level 3 Award in Health & Safety in the workplace qualification is delivered over three days and will provide knowledge to enable managers and supervisors to improve the health and safety culture of their organisation, whatever its size or activity.
Topics covered in the course include: Concept of health and safety, accidents in the workplace, ill health in the workplace, legal provisions (UK only), health and safety organisation and management, supervising health and safety.
This course is certified by the Chartered Institute of Environmental Health (CIEH).
This course is delivered at South Green Park, Mattishall and costs £295 + VAT/person.
2024 saw remarkable returns from US equities, returns that underpinned performance across portfolios and hid lacklustre returns from shares elsewhere. Will 2025 be the year the pull of mean reversion proves irresistible for markets or will Trump’s second term lead the S&P 500 to still higher levels?
We’ll start this session with a review of 2024 and an analysis of where those stella returns were generated before going on to consider the prospects for markets in 2025.
The session will finish with an open forum for questions and discussion.
Our Emergency First Aid at Work course will provide delegates withessential basic life-saving first aid skills and complience to the Health & Safety (First Aid) Regulations.
Delegates are awarded a certificate on completion, which will remain valid for three years.
This course is being delivered at our training centre at South Green Park, Mattishall.
£80.00 plus VAT per person
For more details or to book your place call 01362 850983 or visitwww.poultec.co.uk.
This CIEH Level 2 Award in Food Safety course is ideal for those working in a catering, manufacturing or retail setting where food is prepared, cooked and handled.
This one-day course covers legislation, food safety hazards, temperature control, refrigeration, chilling and cold holding, cooking, hot holding and reheating, food handling, principles of safe food storage, cleaning food premises and equipment.
On successful completion of this course and on passing the 30 question multiple choice assessment, the delegate will receive a Chartered Institute of Environmental Health (CIEH) accredited food safety certificate. By gaining this Food Safety Certificate it will show that the delegate has adequately studied and understand principles of food hygiene and safety.
This course will be running at South Green Park, Mattishall. This course is priced at £55 +VAT per person.
For more information or to book a place, please contact us on 01362 850983 or visit our website atwww.poultec.co.uk.