This year we are also running more open courses in first aid initial, requalification and refresher training than ever before. We hope that this will make it easier for you to successfully book onto your chosen course date following our near sell-out sessions last year – Early booking is still advised of course. https://www.norvictraining/course-dates/
An active half-day workshop to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.
Location: NorwichDate: Jan 21, 2016Time: Registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!).
£147 (ex VAT, £176.40 incl VAT) per delegate for the half day workshop, including buffet lunch.
Who Should Attend? This is a practicalworkshop aimed at people who areresponsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp andnon-technicalformat,delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
Trainers The workshop is led by Matt and Steph Brown, certified Google Partners who have been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Workshop content
1. How Google Search Advertising Works – Why Google? -What are the options? – How do you get to number 1 on Google? – The importance of mobile
2. The Foundation – Setting goals – why and how – Budgets – setting and controlling – Return-on-Investment (ROI) and measurement
3. Google Account Set-up – Account structure best practice – Account options for razor sharp targeting
7. Campaign Optimisation – What everyone else is doing wrong – Testing and what to focus on – Frequency of optimisation -Remarketing strategies – Resources and further help
8. Summary and next steps – Your next steps to getting the results that you need from your online advertising campaigns.
Location:Norwich Date:Jan 21, 2016 Time:Registration from 8.30 am, workshop from 9.00 am to 12.30 pm, followed by buffet lunch – not just sandwiches!).
£147 (ex VAT, £176.40 incl VAT) per delegate for the half day workshop, including buffet lunch.
Join us for this free networking event with a complementary wine reception.
Speakers on the evening include:
Dr Graham Manville lead editor of Management Consultancy Insights and Real Consultancy Projects and Senior Lecturer and Director of Employability and Innovation for Norwich Business School
Julian Campbell, co-editor and Executive MBA Programme Director at Norwich Business School
Dr Olga Matthias, co-editor and Senior Lecturer in Operations Management, School of Management, University of Bradford
Chand Chudasama, Senior Manager within Price Bailey Accountants and co-author of chapter Applying Research methods in Strategy Consulting
‘A well-timed contribution to the body of knowledge on Management Consulting. The book includes contributions from both consultants and academics from around the world, showcasing challenges faced by management consultants and, importantly, how they help companies address them by deploying theory-driven yet practical insights and solutions that make a difference. It’s a very solution-driven text that sheds important light on the value consulting that adds to the process of management. It will be of interest to anyone wanting to find out more about the role of the consulting profession, as well as what it is like to work in.’
– Professor Ian Clarke, Dean of the Business School and Chair in Strategy at the University of Edinburgh.
‘A refreshing blend of rigorous academic engagement and global relevance through case studies is brought together to produce an interesting, intellectually stimulating and readable book. It is both thought provoking and grounded in the reality of disparate challenges facing management consultants which provides readers with a rich tapestry of ideas and theories that will be of benefit to anyone considering consultancy as a career or wishing to know more about it.’
– Professor Martin Broad, Head of Southampton Business School, University of Southampton.
Further Information
For further information regarding this event please contact nbs@uea.ac.uk or call 01603 591934
Are you looking to brush up on your export skills? Department for International Trade (DIT) – East of England have put together a workshop to cover the essentials and it’s coming to a location near you!
Delivered on board the Department for International Trade’s state of the art Export Hub, this workshop will show you how ‘YOU CAN’ steer your future export success. Throughout the day you will be introduced to a number of export essentials and have the opportunity to hear from experts in their field.
We know that entrepreneurs never stand still and despite the uncertain environment, you will want your business to realise its full potential. There has never been a better time to start exporting or to enter into new markets, to take advantage of the lower value of sterling and meet increased overseas demand for products or services.
What to expect from the day?
This roadshow event will give you information on:
how your business can export and the benefits of selling overseas
the key things and steps you need to think about
support available to help you take your first or next step
Experts in the following subjects will give short, snapshot presentations that will be followed by a Q&A panel to give you the opportunity to get answers to your export related questions.
Market Research & Export Strategy:
Introducing delegates to the skills and techniques needed to select and prioritise potential export markets and plan and conduct export market research projects.
E-Commerce Digital Marketing:
Diagnostics – getting ‘fit for purpose’.
Developing a marketing strategy to support your export strategy.
Finance for Export:
Giving delegates an understanding of what to consider financially before exporting and providing information on the potential financial support available.
You will leave with a checklist of things to work on and the next steps to take in order to grow your overseas business.
Did you know….
UK goods, services and expertise are in demand overseas
If you’re a small company or in an unusual sector – don’t be put off – two out of five companies with fewer than 10 employees are already doing business in at least one high growth market
Exporting can help you grow your business, and make you more productive, innovative and resilient
Join us on 27 February 2018 at the Best Employers Eastern Region launch event and explore how your organisation can gain unique, real-time data on employee engagement levels.
This year the Best Employers free employee engagement survey is simpler to use, easier to customise and provides greater opportunities to showcase the most inspiring employers across Norfolk, Suffolk, Essex and Cambridgeshire. Take this opportunity to benchmark your business against others in the region, and be in with the chance of being crowned one of the region’s best employers.
At the launch event discover new and enhanced features of the 2018 survey, take part in discussions, network and share experiences on how to create inspiring, innovative and engaging places to work.
Our guest speakers at this event
Ian White, CEO, Beckett Investment Management Group
Tracey Locke, Group HRD at Mace Consulting
Ian Watson, CEO of Start-rite Shoes Ltd
Plus hear from founding partner eras on the improvements to the survey.
Agenda
From 09:00 – arrive, registration and refreshments 09.30 – Welcome 09.40 – Ian White, CEO, Beckett Investment Management Group 10.05 – Introduction to Best Employers 2018 10.30 – Tracey Locke, Jones Lang LaSalle 11.00 – Break 11.30 – Ian Watson, CEO of Start-rite Shoes Ltd 12.00 – Panel Discussion 12.40 – Closing remarks 12.50 – Lunch
*agenda is subject to change.
Who should attend?
Directors, senior managers, heads of function and business leaders.
Anyone who has responsibility for leading people and wants to hear from successful business leaders and learn more about cultivating inclusive, inspiring workplaces.
Anyone considering implementing an employee survey in their organisation.
About the Founders and Sponsors
Best Employers was founded in 2012 by Pure and eras limited, with programmes running in 2012, 2014 and 2016. The 2016 programme saw 5,478 employees provide feedback for 80 organisations across the region.
Best Employers Eastern Region 2018 is sponsored by Archant and Birketts.
Free, impartial business advice with a Genix business adviser. Whether you’re an established small business or just thinking of starting up we’re happy to help with advice and support.
Meet with a Genix business adviser for impartial, confidential business advice. Whether you’re a long established business or new to the business world our adviser is there to answer your questions and discuss thoughts and ideas.
Looking for more staff? North Norfolk District Council has organised a free event for businesses to find out about employing apprentices, including funding, qualifications, pay and training. All local training providers will be available to explain their services and to provide advice about how apprentices can help you to develop your business. Light refreshments will be provided. To find out more telephone 01263 516331.
Hear from Jemma Curtis, Regeneration Programmes Manager and Ostap Paparega – Regeneration & Economic Development Manager at West Norfolk Borough Council about current and planned investment in the town, growth potential and key projects that will help bring the planned growth to fruition, including latest progress on the Nelson Quay riverfront development, Heritage Action Zone initiatives and Nar Ouse Enterprise Zone.
This presentation will be followed by 30 minutes of Q&A
Barclays AI Frenzy event with UEA – Accelerating business growth with sustainable AI
Thursday 4 October, 2018
The University of East Anglia (UEA) and Barclays invites you to our latest event exploring the future of Artificial Intelligence (AI) and the benefits it can bring to your business.
Join us on Thursday 4 October, 5:30-8:30pm, at The Enterprise Centre, University of East Anglia, to find out how the next tech revolution can support your organisation.
The evening will include a networking drinks reception with food and a chance to engage with interactive, hands-on showcases of AI technology from local businesses and research innovations from UEA staff and students, as well as a series of talks. Our talks include:
‘Orchestrated Mobility – Changing the way we move’ – John Fagan, Axon Vibe
AI to grow your business – Prof Raphael Markellos, UEA
‘The Science Behind What’s Next’ – Chris Ballard, Nielsen
Plus more to be confirmed…
A panel discussion chaired by Marcus Hemsley, Creative Director at Fountain Partnerships, will follow the presentations, with the chance for audience questions and engagement. Our panel will include:
John Fagan – CTO, Axon Vibe
Prof Raphael Markellos – Professor of Finance, Norwich Business School, UEA
Chris Ballard – Machine Learning Research Leader, Nielsen
Ana Perales – Director in Strategic Transformation, Barclays
Plus more to be confirmed…
Date: Thursday 4 October 2018
Time: 5:30-8.30pm
Venue: The Enterprise Centre, University of East Anglia, Norwich, NR4 7TJ
We would be delighted if you were able to join us. Please RSVP, including any dietary and accessibility requirements, and send any questions you would like to submit to the panel to business@uea.ac.uk. We will send full details of speakers and panel members, and information about parking, etc., to confirmed attendees in advacne of the event.